For so many people, it’s difficult to find gluten-free food. Especially those with gluten intolerance or celiac disease. Most gluten-free products are dry and contain no flavor. This can be frustrating for those who miss enjoying comforting treats like fluffy biscuits or gooey cinnamon rolls. This is where Chanel Diong comes in. She founded GoodLove Foods to create gluten-free baked goods that not only taste great but are even better than traditional options.
Chanel grew up in a loving family where they expressed love through food. Her Filipino dad made delicious lumpia, and her American mom baked delicious cheesecakes. As she had a passion for baking, she became focused on making her biscuit recipe perfect. However, after she had to adopt a gluten-free diet, she found that the available options were disappointing.
This inspired her to launch GoodLove Foods, offering frozen, ready-to-bake gluten-free treats. These treats are safe for people with celiac disease and friendly for various allergies.
In Shark Tank, Chanel asked $150,000 for a 5% share of her company, which would value GoodLove Foods at $3 million. She showcased her tasty products to the investors in hopes of finding a partner to help grow her business and make her gluten-free treats accessible to more people. Did the entrepreneur get a deal on Shark Tank? Check out our GoodLove Foods update to find out!
GoodLove Foods Net Worth Shark Tank Update 2025
Chanel Diong asked for a $150k investment in exchange for 5% equity in her company. This meant she valued her company at $3 million. She made a deal with Lori Greiner for $150k in exchange for 18% of her company. This new deal valued her company at approximately $833,333. After the show aired, GoodLove Foods saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of GoodLove Foods in 2025 is about $1.22 million.
GoodLove Foods is a company that specializes in creating delicious, allergen-friendly food products. After appearing on the popular TV show Shark Tank, where entrepreneurs pitch their businesses to investors, GoodLove Foods gained a lot of attention. This exposure helped boost its sales and allowed the company to reach more customers. Recently, GoodLove Foods has also started selling its products in local retail stores and plans to continue expanding its presence.
As for a GoodLove Foods update, As of today, the company is focused on increasing production and improving how they distribute their products. They have built a loyal customer base who love the taste and quality of their food, which has been key to their continued success. The company’s founder, Chanel, is dedicated to providing tasty treats that are also friendly to people with allergies. The entrepreneur works hard to overcome the challenges of operating in the frozen food market.
Yes, the company got the shark tank with Lori Greiner. Chanel was looking for a $150,000 investment for a 5% ownership stake in the company. Eventually, she negotiated a deal with investor Lori Greiner for $150,000 in exchange for 18% ownership. She wanted valuable support to help grow her business and overcome the challenges of scaling and retail expansion.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | Out | N/A | N/A |
| Lori Greiner | $150,000 for 20% equity | $150,000 for 18% equity | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
GoodLove Foods Shark Tank pitch
Chanel Diong’s story with GoodLove Foods started in her own kitchen. She grew up in a family that loved food, learning from a young age how it can bring people together. Her Filipino dad made delicious lumpia, and her American mom baked yummy cheesecake, both of which were family favorites. Inspired by her mom and dad, Chanel wanted to create her own special dish.
After spending years perfecting her biscuit recipe, now she faces the challenge of reducing gluten in her diet. At that time, she found that most gluten-free baked goods were very disappointing in taste. This motivated her to make gluten-free food which is also delicious. Chanel began experimenting with different recipes and eventually developed a variety of baked goods that were not only gluten-free but also friendly for those with other food allergies, all while tasting fantastic. Her main goal was to ensure that everyone could enjoy delicious treats without eating unhealthy food.
Chanel is a business owner who went on the TV show “Shark Tank” to pitch her gluten-free food products. The products include biscuits, cinnamon rolls, and puff pastry. The products are not only gluten-free but also safe for people with certain food allergies, as they don’t contain nuts, eggs, soy, or oats. This was the most special thing about the products.
During her presentation, Chanel shared that she had already made $360,000 in sales over the past year by selling directly to consumers. She wants to grow her business by getting into retail stores and improving how she makes her products. To help achieve this, she asked the sharks for $150,000 in exchange for 5% of her company, hoping to find a partner who could assist her in expanding her business. Keep reading our GoodLove Foods update to see what happens next!
The sharks asked several questions from the entrepreneur about the business.
Barbara Corcoran inquires if the products need refrigeration. Chanel clarifies they are frozen and shipped with dry ice. Barbara raises a question about the expense of shipping with dry ice; Chanel admits it’s costly but reassures that their profit margins are generally good.
Daniel Lubetzky asks how many sales are through direct-to-consumer and retail stores. Chanel reveals that 85% of sales come from their online stores.
Daniel asks about retail pricing, to which Chanel states the product retails for about $11.99, with a bit more online due to shipping costs.
Daniel inquires about repeat customers. Chanel responded that 30-35% of her customers returned. Daniel asks how Chanel manages production with growing demand. She explains they have invested in their own facility and most of the work is still done by hand.
Barbara asks about Chanel’s plan for the company in five years. Chanel expresses her goal to become a common item in grocery stores, emphasizing their unique and tasty products.
Kevin asks why Chanel values her company at $3 million. She explains that they are on track for significant sales growth, projecting $500,000 this year with even more next year.
Barbara asked how much profit Chanel made with $500,000 in sales. Chanel mentions they are currently breaking even but expect to make a 20% profit soon.
Lori Greiner asks what Chanel wants from a Shark. Chanel indicates she needs expertise in retail and help with increasing production.
Daniel Lubetzky and Kevin O’Leary both believed that the way Chanel was trying to make money with her business would be hard to keep going, so they decided not to invest.
Barbara Corcoran liked how determined Chanel was but thought that managing the complexities of selling frozen food would be a challenge, which made her hesitant to invest.
Mark Cuban felt that this type of business wasn’t his strength, so he chose not to invest either.
Lori Greiner saw promise in Chanel’s product. She offered Chanel $150,000 in exchange for 20% of the business. After some discussion, Chanel asked for 18% equity and Lori agreed to the deal.
So, in the end, they made a partnership where Lori invested money in Chanel’s business in exchange for a share of it.
Product Availability
From our GoodLove Foods update research, GoodLove Foods sells a variety of tasty items like buttermilk biscuits, cinnamon rolls, and puff pastry, all of which are gluten-free and healthy for those with food allergies. You can buy their products directly from their website or on Amazon. Some grocery stores also carry their products.
The price for these items starts at $11.99 per pack when you buy them in stores, but if you order online, the price might be a bit higher because of shipping fees.
Conclusion
Chanel Diong appeared on the TV show Shark Tank, where entrepreneurs pitch their businesses to potential investors. Her story highlights her dedication and enthusiasm for her frozen food company, GoodLove Foods. Despite facing difficulties in the competitive frozen food market, she managed to secure a partnership with Lori Greiner.
GoodLove Foods provides tasty gluten-free treats, making it easier for people with dietary restrictions to enjoy delicious snacks. As the company continues to grow, we can look forward to more innovative products and seeing them available in more stores. Chanel’s experience is an inspiring example of how hard work and a great product can help overcome challenges.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
