Hot Mama Gowns Net Worth Shark Tank Update 2025

Deidrea Haysel created Hot Mama Gowns because of her bad experience with maternity wear in hospitals. She felt uncomfortable in the ill-fitting hospital gowns. They made her feel exposed during childbirth. This led her to design a better gown. The gowns are soft and made from organic fabrics. They also allow for breastfeeding and easy access to medical needs.

Deidrea believed there was a big opportunity in the maternity industry. She appeared on Shark Tank hoping for a deal. She asked for $30,000 for a 20% stake in the business. Will the entrepreneur get a deal on Shark Tank? Check out the Hot Mama Gowns update to find out!

Hot Mama Gowns Net Worth Shark Tank Update 2025

Deidrea Haysel went on Shark Tank asking for $30,000 for 20% of her company. This meant she thought her business was worth $150,000. She did not make a deal with any Shark. The episode was aired on April 29, 2011. The company later shut down in 2013 and is no longer active. The current net worth of Hot Mama Hospital Gowns is $0 in 2025.

After the Shark Tank episode Deidrea continued with her business for a while. She kept Hot Mama Gowns as a side business until 2013. In 2013 she closed down the company. Hot Mama Gowns did not survive after the show. The business struggled to grow. Deidrea’s idea was good but the sales and costs were too high. She had trouble scaling up. Despite the tough feedback from the sharks she gave it her best shot but eventually shut it down.

No Deidrea did not get a deal on Shark Tank. She asked for $30,000 for a 20% stake in the business. However, the sharks were not impressed by her low sales and high costs. Kevin O’Leary, Barbara Corcoran, Daymond John, and Robert Herjavec all passed on the deal. Kevin Harrington was also out worried that the business would be too risky.

Barbara Corcoran gave her an offer of $30,000 for 40% equity but Deidrea refused. She did not think the deal was fair. So Deidrea left without a deal.

Shark(s) Name	Offer & Demand	Counter Offer	Accepted?
Daymond John	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	$30,000 for 40% equity	N/A	N/A
Kevin Harrington	Out	N/A	N/A

Hot Mama Gowns Shark Tank pitch

Deidrea Haysel founded Hot Mama Gowns due to her personal experience in the hospital. Upon giving birth she donned the usual hospital gown. It caused her to feel uneasy and vulnerable. She desired a dress that was more flattering and suitable for women during childbirth. She additionally desired a dress that was gentle and composed of organic materials. Deidrea realized that numerous women shared her feelings.

Hospital maternity clothing was not created to boost women’s comfort. Deidrea aimed to alter that. Initiating the business was challenging. Deidrea encountered numerous obstacles. Initially, she needed to locate a manufacturer capable of producing the gowns in limited quantities. This was significant because she wanted the dresses to be of excellent quality. Producing them in limited amounts was also costly.

The price of the dresses was steep. Deidrea found it difficult to maintain an affordable price for her customers. She needed to determine how to sell the dresses and promote the product. Getting people to learn about Hot Mama Gowns was challenging. However, despite these difficulties, Deidrea persisted in advancing her concept.          

On Shark Tank, Deidrea showcased her product along with her business strategy. She began by recounting her personal experience. She described feeling embarrassed by the hospital gown during her childbirth experience. She then discussed the ways in which Hot Mama Gowns stood out. The dresses were gentle, natural, and made for comfort. They were designed to support breastfeeding and medical devices.

She thought the maternity sector was valued at $4.5 billion and recognized a significant opportunity. Deidrea additionally mentioned that her business generated $11,500 in sales over the course of three years. The sharks were astonished by her sales numbers. They believed the worth of her business was excessively high. Nevertheless, Deidrea felt assured. She thought the product held promise.

She presented the samples to the sharks and described the expenses. Every dress was sold for $119. The packaging increased the expense by an additional $49. The sharks were astonished by the steep cost. Deidrea went on to clarify that she was debt-free yet the sharks remained skeptical. 

The sharks had numerous inquiries regarding Hot Mama Gowns. They sought additional information about the product and Deidrea’s strategies. Kevin O’Leary was worried about the expenses associated with expanding the business. He believed it would require significant effort to expand. Barbara Corcoran inquired if Deidrea would consider creating the gowns in a one-size-fits-all design.

Deidrea felt uncertain regarding this concept. She preferred to keep the product largely the same. Daymond John was concerned that Deidrea might not acquire the knowledge required to expand the business. He did not believe she was prepared to elevate the business to the next stage. Kevin Harrington inquired of Deidrea about the amount of time she was ready to invest in the business.

Deidrea confessed that she could only dedicate part-time efforts to it. This caused worries for Kevin Harrington. He was concerned that he would have to handle the majority of the tasks. Robert Herjavec acknowledged that Deidrea was an effective saleswoman but had not yet developed into a seasoned businessperson. He lacked confidence in her capacity to expand the business. These issues led the sharks to become disinterested. They believed the dangers were excessively significant.              

The sharks were not impressed with Deidrea’s pitch. Kevin O’Leary went out first. He did not think the business would be worth the effort to grow. He believed it would be too much work. Barbara Corcoran asked Deidrea if she would be open to a larger deal. She offered $30,000 for 40% equity in Hot Mama Gowns. Deidrea hesitated. She felt that the offer was too high.

She wanted to keep more control of the business. Barbara tested Deidrea’s open-mindedness but Deidrea did not agree to the deal. She thought the terms were unfair. With that, Barbara went out and Deidrea left the show without a deal.

What Went Wrong With Hot Mama Gowns On Shark Tank?

There were several reasons why Deidrea did not get a deal. The sharks were concerned about her low sales and high costs. Deidrea had made only $11,500 in three years, which was not enough for the sharks. They felt that the price of the gowns was too high and that the business was not ready for growth. Kevin O’Leary did not think it would be worth the effort to expand.

Daymond John did not think Deidrea had the skills needed to grow the business. Kevin Harrington was worried that Deidrea was not committed enough. Robert Herjavec thought Deidrea was a good salesperson but lacked the experience to run a business. All of these factors led the sharks to pass on the deal.

Product Availability

Hot Mama Gowns were designed to be comfortable and flattering. They were made from soft organic fabrics. The gowns were also practical with designs that allowed for breastfeeding and medical access. The product was available for purchase on the company’s website. The gowns retailed for $119 with an additional $49 for the packaging.

Despite the high quality of the gowns, the price point was too high for many customers. Deidrea faced challenges with pricing and sales. The product was not available in stores and was only sold online.

Conclusion

Deidrea’s journey on Shark Tank did not end with a deal. Although she had a great idea, the sharks did not think her business was ready for growth. Despite the tough feedback, she continued the business as a side hustle for a while. Unfortunately, Hot Mama Gowns closed down in 2013. The business could not overcome the challenges of high costs and low sales.