Unable to enjoy your favorite tacos because your doctor says you can not consume so much high-calorie food. Well, is there an alternative? You can stop eating tacos but, why not enjoy life while we can, with this moto Xin Wang and Melissa Wang came into the shark tank with their Jicama-based wraps.
These wraps have low-calorie content and fewer carbs. This means they are not bad for you, and they also work with all kinds of diets. With Jica Foods’ jicama wraps, you can enjoy Taco Tuesday even if you are on a diet.
The game-changing super food is being sourced and manufactured in Mexico, the source of jicama. The couple Xin and Melissa asked for $300,000 in exchange for 3% of their company. Did the entrepreneur get a deal on Shark Tank? Check out our Jica Foods update to find out!
Jica Foods Net Worth Shark Tank Update 2025
Xin Wang and Melissa Wang asked for a $300,000 investment in exchange for 3% equity in their company. This meant they valued their company at $10 million. They made a deal with Barbara for $300,000 in exchange for 6% equity and 3% advisory shares, plus a pro-rata distribution of profits. This new deal valued their company at $4.29 million. After the show aired, Jica Foods saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Jica Foods in 2025 is about $7 million.
Jica Foods certainly had a boost in sales since appearing on the show. Also, Jicama vegetable became the most searched vegetable on Google in the 48 after the first airing of the show. They have also launched some new recipes and products. The website continuously keeps adding recipes that can be used to make different kinds of meals with the products.
The Instagram account which is the most active social space of Jica Foods, now has a following of 9,000+ people and receives a lot of great responses from its consumers. The company is now valued at $7 million and hoping to grow further with move innovation.
Yes, Jica Foods got a deal in Shark Tank. Mark, Gwyneth, and Lori bowed out quickly, and after those two sharks remained. Barbara offered $300,000 for 10% and a pro rata distribution of profits. The couple countered Barbara’s offer with $300,000 for 5%. At this point, Kevin jumped in and offered that he would make an offer for 9% equity and pro rata distribution of profits against $300,000.
After that, the couple countered with 7% equity with a pro rata distribution of profits. Both the sharks declined the counter. Melissa countered again, asking Barbara will she be interested in $300,000 for 6% equity and 2% advisory shares with pro rata distribution of profits.
Barbara asked them to make the advisory shares 3%, which becomes the 9% that Kevin offered. The couple agreed, and that’s how they walked away with a deal with Barbara. Keep reading our Jica Foods update to see what happens next!
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Gwyneth Paltrow | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $300,000 for 9% equity and pro rata distribution of profits | $300,000 for 7% equity and pro rata distribution of profits | N/A |
| Barbara Corcoran | $300,000 for 10% equity and pro rata distribution of profits | $300,000 for 6% equity and 2% advisory shares and pro rata distribution of profits later revised to 3% advisory shares | Yes |
| Mark Cuban | Out | N/A | N/A |
Jica Foods Shark Tank Pitch
Xin Wang and Melissa Wang came to the shark tank seeking $300,000 for 3% equity in their company Jica Foods. They brought a variety of dishes made with the superfood Jicama. Jicama is a superfood, and it has the fiber and nutrients that your body needs. Hence, using it to replace some of the fatty foods like potato and tortilla wraps allows consumers to obtain nutrients.
Tacos are unhealthy because of the calories in the tortilla wraps. The alternative to tortilla wraps is cabbage and as it happens that is not easy to use either. “A crisp and refreshing tortilla wrap alternative, made with thin slices of jicama,” said Melissa. Jicama is the hero ingredient in all the foods prepared by Jica Foods. Jicamas are super low calorie, super low carb, super high fiber, and they help improve gut health.
Compared to a tortilla that contains 100 calories and 15 carbs, Jica wraps only have 8 calories and one net carb per wrap. The neutral taste of the jicama pairs well with any recipe. Not only that, but keeping in mind the carbs and calories can help turn any meal into a skinny meal. The Jica wraps are also perfectly round and pliable. It works for all kinds of diets as well, such as gluten-free, paleo, keto, or whole 30, it can help ensure that your calorie count doesn’t exceed the limit.
Barbara asked about the cost of production and sales margins. Melissa told them that it costs them $1.85 and they sell it to the retailer for $2.99 and then on the shelf it retails for $4.99. Barbara further inquired how many wraps were in the package.
Melissa told her that in each pack they have 15 Jica wraps. Each wrap is $0.30, the regular tortilla is sold for $0.28 per wrap, and a grain-free tortilla like the casava or an almond flour tortilla, the customer has to pay over $1. Meaning that Jica wraps are very reasonably priced.
Barbara asked if they were making any money. Xin told her that they started the company with a different product, the jicama chip. Even with $500,000 in sales, they were losing money because they were going against well-established brands.
After going through a serious financial crisis, they pivoted to fresh-cut jicama, and then the company started booming. In 2019, their first year with Fresh Cut Jicama, they made $1 million in sales; in 2020, the sales were $4 million; in 2021, the sales were $5 million. The year they appeared on the Shark Tank, they were on track for $6 million.
Melissa told them that in that year their profits were about $400,000, that’s because they were putting the money into self-manufacturing. Lori asked where the manufacturing was being done. Melissa told them that the Jicama products are sourced and processed in Mexico, since Mexico is the only country that grows jicama commercially, that is why they built their manufacturing close to the source.
Gwyneth asked about the shelf life of the Jicama products. Melissa told them that the shelf life of their products is 19 days which is two to three times more than competitors. This is because Jica Foods is focused on optimizing the packaging to ensure a longer shelf life.
Kevin asked what grocers and retailers were carrying the products. Xin told them that some of the retailers that they have are Whole Foods and Sprouts and they have a big portion of food services with Cisco. From Cisco, they are being pushed into all of their distribution centers. Nark asked how many stores are they in. Melissa told them they are in about 700 stores.
Gwyneth said that she has noticed the trend of people going completely grain-free, and this product serves that purpose beautifully and offers fibers and nutrients that the body needs. It started with gluten-free, and now people have moved to grain-free. People avoid all kinds of grains like quinoa and rice. This category is bound to explode in the upcoming times.
Kevin raised his concern about the evaluation and told them that they wouldn’t get a deal for the percentage they were offering. However, the couple told them that they were willing to negotiate.
Mark said he wasn’t a huge fan of the jicama hence he decided not to invest. Gwyneth also uses it at home by herself hence she also chose not to invest. Lori thought that it wasn’t a right fit for her, hence she didn’t invest as well. Barbara who had already made an offer, asked them what were they looking for in a shark. Xin told them that they have the manufacturing set up, but now they want to focus on marketing and sales.
Product Availability
Jica Foods can be bought from a variety of locations and online stores. This expansion has been massive and definitely has reaped great results for the company. Jica Foods’s products can not be bought from its official website, Jica Foods. However, it is now available on all of the food and food-related online markets. Starting off with Amazon, Whole Foods, Walmart, InstaCart, Kings Food, Trader Joe’s, and many more.
Conclusion
The couple Xin and Melissa have worked very hard to get where they are now. Jica Foods is now available in all major stores, both online and offline. This was a huge deal for the company since this was the only thing that they needed to focus on.
They were able to reel Barbara in. Kevin and Barbara fought tooth and nail to get this deal but, in the end, Barbara got the deal. It seems like her efforts have paid off and the business seems to be booming. We will keep an eye out for any updates about the company. Keep following us to know more.
I’m Mehreen Shahid a content creator and marketing extraordinaire with a masters degree in marketing and 5 years of experience in agency. To unwind and gain more insight into the entrepreneur’s mind I watch Shark Tank. Love the advice that the sharks give and hope the negotiations takes place. I live drawing sketching and carpeting life with my camera. Read more About me.
