Going out and having to use the icky sticky sunscreen can ruin your whole makeup look, along with the awful smelling bug repellents that will not only keep the bugs away but also might cause people to run as well. These were the issues that Nicole was facing every time she decided to step outside. Hence, she came up with a solution, which is Kinfield, her own brand of bug repellents and sunscreens that smell wonderful, are not sticky, and are easy to use.
She came into the shark tank asking for a mere $250,000 for 5% of the company and brought some of her top-selling products for the sharks to sample. Some of them you can easily recognize, that is the Golden Hour and the Cloud Cover. Did the entrepreneur get a deal on Shark Tank? Check out our Kinfield update to find out!
Kinfield Net Worth Shark Tank Update 2025
Nicole Powell asked for a $250k investment in exchange for 5% equity in her company. This meant she valued her company at $5 million. She made a deal with Barbara and Tony for $250k in exchange for 10% of her company. This new deal valued her company at $2.5 million. After the show aired, Kinfield saw a significant increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Kinfield is about $3.65 million.
Winfield is still being sold in various locations and the business is fully functioning and doing better than ever. The social media of the company are heavily promoting the products and boasting about new ones. The owner certainly knows how to get the attention of the consumers. Kinfield was able to get a lot of customers after the first episode aired and a lot of people went on the internet to say they would love to buy the products.
It has been able to gain 4 million new customers since then. Barbara went online to extend her heartfelt congratulations to Kinfield for an excellent pitch and was excited to join forces with Tony Xu. The product is now available in more than 47 retail stores across Australia and America.
Yes, Nicole ended up making a deal with Barbara Corcoran and Tony Xu. Nicole was able to get four offers for her Kinfield business. Kevin, Lori, and Barbara made very sharky offers that included royalties per product sold. This was primarily because her per-unit sales were rather good.
However, for Nicole, it was hard to give out royalties because she wanted to go into retail, which meant her margins would become lower. That’s why the offer by Tony appealed to her so much, which was a straight-up equity deal, and because of Tony, Barbara also revised her offer and offered the same as Tony, which led to both of them working together. Keep reading our Kinfield update to see what happens next!
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara and Tony | $250,000 for 10% | $250,000 for 10% | Yes |
| Tony Xu | $250,000 for 10% equity | N/A | N/A |
| Lori Greiner | $250,000 for 5% undiluted and $4 royalty per product until $250,000 is returned | N/A | N/A |
| Kevin O’Leary | $250,000 for 5% undiluted and $1.50 royalty per product, until $750,000 is returned | N/A | N/A |
| Barbara Corcoran | $250,000 for 5% undiluted and $2 royalty per product, until $250,000 is returned | Revised $250,000 for 10% undiluted | N/A |
| Mark Cuban | Out | N/A | N/A |
Kinfield Shark Tank pitch
Nicole told the sharks that she had the opportunity to visit the beautiful country of Indonesia. However, due to excessive heat and rice patties being sold as street food, it was a mosquito paradise. In Indonesia, Nicole came across the Citronella plant that is used in her products.
Nicole Powell came to the shark tank asking for $250,000 for 5% equity in her company Kinfield. Since Nicole comes from Minnesota, she is very familiar with sunscreens and mosquito repellents. She informed the sharks that her parents used to apply lots of icky and sticky bug spray. Along with that they also used to apply lots of greasy chemical sunscreens. When she realized she had been using those same products years later, that’s when she created Kinfield.
Kinfield is the modern outdoor brand that is leading the revolution with clean bug sprays that work and sun care the whole family will love, said Nicole. Their first-ever product was Golden Hour, the DEET-free bug repellent made with citronella, vanilla, and lemongrass.
This bug repellent keeps the mosquitoes away. Since then, they have added lots of other products to the portfolio, such as a biodegradable repellent wipe, recovery products, and a line of innovative sunscreens.
Kevin asked about the sales compared to the $5 million evaluation. Kevin asked about the sales, and Nicole told him that she launched the company in the summer of 2019 and had $45,000 worth of sales. In 2020, she was able to have $187,000 in sales. All of these sales came from the online market. In 2021, she was able to have $565,000 in sales.
Kevin asked if she had made any profit in these years and Nicole told him that she hadn’t made any profits up till now. Tony asked about the sales of 2022, Nicole told him that from 2022 till that day she had $1.2 million in sales, and the projections for 2022 are $2.1 million. Kevin asked if she would make any profit on $1.5 million and Nicole told him that the business was expected to be profitable in 1 to 1 and half years.
Tony asked how much is she spending on marketing, and Nicole told him that her customer acquisition cost was $26. Kevin wanted to know about the margins on each of the products, she told him that the products she had provided to the sharks for sampling were 79% to 85% margins. Her benchmark product Golden Hour costs her $4.53 to produce, and it retails for $22. Cloud Cover sunscreen cost her $5 and it retails for $34.
Kevin asked about the average sales, and Nicole told him that the average sale on her website was $45. Barbara asked Nicole where she was selling her products. Nicole told her that 80% of her customers were buying the product directly from the website, however, she believes that being in retail is just as important.
Tony asked if she really needed to go into retail since she is already doing so well. Nicole told him that she believes the business needs to be in the stores from the perspective of convenience, and the shoppers should be able to conveniently buy the products from the stores.
Mark declared himself out while the other 3 sharks, Barbara, Kevin, and Lori were in along with the guest shark Tony. Barbara was the first one to make an offer and asked for 10% equity and a royalty of $2 per product until she got her money back which was $250,000.
Kevin also jumped in and agreed to give her $250,000 and asked for 5% equity in the company that cannot be diluted and $1.50 royalty per product until he gets back $750,000 which is three times more than what she asked for. Lori went next and because of her experience in the mosquito repellent industry, she made the case that she knows more than the rest of the sharks and knows how to sell this product.
Lori agreed to give her the $250,000 for a much larger sum in royalties, which was $4 per product sold and 5% equity. This was a lot more than Nicole was willing to give. Tony went in next and made the offer of $250,000 for 10% equity and no royalty. Barbara, inspired by the deal that Tony offered, decided to match his offer and said she would give her the same, a flat equity deal.
She explained to the sharks that she would have trouble giving out royalty at this time because of the fact that their margins would decrease from going into retail. Tony understood this and explained to her that this is why he didn’t make an offer that included royalty, Nicole asked Tony and Barbara if they would like to work together.
This led Lori to pull out and she also declared herself out. However, Barbara and Tony took this time to contemplate Nicole’s offer which was $250,000 for 10%, and for each of them, it would be $125,000 for 5% equity. Tony and Barbara agreed to offer her the money for 10% combined equity and Nicole also agreed. That’s how she walked away with the Tony and Barbara duo on her side.
Product Availability
The products are being sold on the website of the company, Kinfield. It is also available on all the large retailers across America and Australia. Amazon, Anthropologie, Faire, Ayla Beauty, Credo Beauty, Sorette, Art of Skin Care, Thrive, and many more online and retail stores. Don’t forget to check your local stores and you can find this product at all of the above-mentioned locations and online stores.
Conclusion
Nicole came to the Shark Tank with a great product for outdoor adventure enthusiasts. Knowing that mosquito repellents and sunscreens emit a bad odor and are sticky on the skin, Nicole came up with a line of delicious, pleasant-smelling mosquito repellents and sunscreens that are not sticky. Her pitch was spot-on and enticing for most of the sharks, along with her numbers.
She was able to get four sharks to make an offer and decided to work with the duo of Tony and Barbara. Her brand Kinfield certainly is very useful in countries where mosquitos are a problem, such as Australia and America. We hope to soon see Kinfield expand to other countries as well.
I’m Mehreen Shahid a content creator and marketing extraordinaire with a masters degree in marketing and 5 years of experience in agency. To unwind and gain more insight into the entrepreneur’s mind I watch Shark Tank. Love the advice that the sharks give and hope the negotiations takes place. I live drawing sketching and carpeting life with my camera. Read more About me.
