Everybody has had dry or chapped lips at some point. Although many lip care products promise to provide long-lasting hydration, the effects are sometimes insufficient, leaving our lips feeling parched again too quickly.
This is where Kobe’s Co. enters the picture with a novel approach to lip care. Kobe Harris founded Kobe’s Co., which sells handmade, sustainable, and 100% natural lip balms that aren’t only moisturizing; their ultra-clean ingredients encourage transparency and confidence. Kobe began with a straightforward concept: to make lip balms with minimum, pure ingredients that are so safe they could practically be eaten.
Kobe presented his concept in this Shark Tank episode, asking for $300,000 in exchange for 6% ownership. Did the entrepreneur get a deal on Shark Tank? Check out our Kobees lip balm update to find out!
Kobees Lip Balm Net Worth Shark Tank Update 2025
Kobe Harris asked for a $300,000 investment in exchange for 6% equity in his company. This meant he valued his company at $5 million. He declined an offer from Kevin O’Leary for $300,000 in exchange for 20% of his company. Kobe left without an investment. After the show aired, Kobe’s Co. saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Kobe’s Co. in 2025 is about $7.38 million.
As for the Kobees update, Kobe’s company has expanded since going on Shark Tank, with a particular emphasis on internet sales. The brand is still operational today and is becoming more well-known because of internet marketing and social media. Kobe’s proficiency with social media, particularly on sites like TikTok, has been crucial in expanding their clientele.
The business has built a loyal online following despite not yet branching out into physical shopfronts. In the cutthroat lip care industry, Kobe’s Co. is carving out a position for itself with its natural, sustainable ingredients and innovative branding. The business is still operating as of today and is sticking to its environmentally conscious principles while growing its product line.
No, on Shark Tank, Kobe’s company failed to land a deal. Kevin offered $300,000 for 20% of the equity, but Kobe was not ready to give over 10%, so he rejected Kevin’s offer. Kobe left without an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Kevin O’Leary | 1# $300,000 for 20% equity 2# $300,000 for 15% equity | $300,000 for 10% of equity | No |
| Lori Greiner | Out | N/A | N/A |
| Kendra Scott | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Kobees Lip Balm Shark Tank Pitch
In his bedroom, Kobe Harris began Kobe’s Co. by experimenting with lip balms made with basic ingredients like coconut oil and beeswax and a hot plate. Kobe left school to concentrate on his business after realizing his love for making natural items while pursuing a medical degree. Kobe was inspired to create a brand centered on quality and openness by his mother, who had also started enterprises.
He distributed lip balms at the pool where he was a lifeguard, which led to his first sales. He felt he was onto something great when he realized how many people adored his goods. Through dedication and a keen understanding of social media, Kobe expanded his business and quickly generated thousands of dollars in revenue. His tale of perseverance and daring ultimately brought him to Shark Tank.
Kobe confidently introduced his brand, explaining the principles that guide his business and how he meticulously chose four basic ingredients: mango butter, coconut oil, sunflower seed oil, and beeswax for his lip balms. In order to appeal to consumers looking for environmentally friendly options, he described the product’s compostable design and sustainable packaging.
Kobe valued his company at $5 million and asked the sharks for $300,000 for a 6% interest. He revealed remarkable growth statistics, claiming that sales for the company had already surpassed $1.5 million. The sharks were intrigued but wary, particularly given how very competitive the lip balm industry is. Keep reading our Kobees lip balm update to see what happens next!
Kevin O’Leary asked Kobe about his return on ad spend since he was interested in the company’s approach to gaining new customers. With a return of 2.5 to 3 times, Kobe reported that his social media marketing was doing well.
Kevin O’Leary enquired about Kobe’s Co.’s retail strategy. Kobe acknowledged his brand was currently mostly online direct to consumers through websites and Amazon.
Lori Griener questioned how he would do $1.5 million in sales. Kobe responded now he knows the marketing strategies and social media games to gain customers.
Daymond John asked about the cost and price of the product. Kobe responded, that he sold it for $5, and cost 26 cents to make.
Kevin further inquired about the sale this year and revenue. Kobee stated he will reach $3 to $4 million with around $700,000 in revenue.
Mark Cuban asked why he needed a partner. Kobee replied he needed a strategic partner who would give him guidance and help with distribution.
Kobe’s pitch elicited distinct reactions from each shark.
Kobe’s enthusiasm and success with internet sales were admired by Kevin O’Leary. He offered $300,000 for 20% since he thought the lip balm market was difficult to grow, particularly when vying for retail shelf space.
Despite appreciating Kobe’s diligence, Lori Greiner was reluctant to invest, since she believed she couldn’t bring value to a specialized product like lip balm. She had left.
Kendra Scott loved the product and story of Kobee. She refused to invest as it was not the right investment for her.
Mark Cuban appreciated Kobe but refused to offer a deal. He thinks it’s not the right investment for him.
Daymond John relates to Kobe’s story and appreciates Kobee. He refused to offer as he didn’t want to be in this business.
In the end, Kobe departed the Tank without an agreement after declining Kevin’s offer.
What Went Wrong With Kobees Lip Balm On Shark Tank?
On Shark Tank, Kobe’s company encountered several difficulties. The sharks were quite concerned about the lip balm market’s level of competition, with some doubting Kobe’s Co.’s ability to compete on store shelves. Another barrier was the company’s high valuation, which the sharks believed didn’t reflect the dangers. Last but not least, despite Kobe’s remarkable social media-driven sales, some sharks thought the brand’s strength lived in online sales rather than in-store presence, which didn’t align with Kobe’s plan to enter the retail space.
Product Availability
From our Kobees‘s lip balm update research, Kobe’s Co. lip balms can be bought online via the business’s website Kobeesco, which highlights the natural ingredients and eco-friendly packaging of the product. The lip balms are made for people who care about the environment and come in a variety of flavors. Kobe’s Co. has concentrated on developing a lip balm that is both eco-friendly and efficient, with a compostable push-up construction. Although the products are not yet available in physical stores, consumers can readily locate them online and they are reasonably priced for a high-end natural brand.
Conclusion
Kobe’s journey with Kobe’s Co. is evidence of his love and commitment to natural, clean products. Despite not landing a contract on Shark Tank, he took away insightful criticism from the sharks. Because it appeals to consumers who value sustainability and honesty in their lip care choices, Kobe’s Co. has amassed a sizable internet following.
Kobe has maintained a strong clientele and expanded his business by concentrating on social media marketing. Although expanding into new retail locations is still a goal, his brand has found success online. Kobe’s story serves as a reminder that entrepreneurs may succeed spectacularly without a Shark Tank deal if they put in the effort, are creative, and know their target market.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
