Maintaining mental health is just as vital as staying physically active in today’s fast-paced society. Many people have trouble locating the resources to maintain a sound and balanced mind. Particularly since the COVID-19 pandemic, stress, worry, and burnout have become widespread problems, leaving many people looking for coping mechanisms.
Here’s where Liberate Studio becomes involved. Liv Bowser founded the company with the goal of enhancing mental health by combining mindfulness and fitness techniques. The programs she offered were meant to help people build their “mental muscles” through mental health exercises. She offers interactive journaling exercises, a video collection, and live Zoom classes.
Liv presented her company to the Sharks on Shark Tank. To assist with scale, Liv came looking for $200,000 for 10% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Liberate update to find out!
Liberate Net Worth 2024
Liv Bowser asked for a $200k investment in exchange for 10% equity in her company. This meant she valued her company at $2 million. However, Liv left Shark Tank without securing a deal, and the company’s valuation remained unchanged.
After the show aired, Liberate Studio saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Liberate Studio in 2024 is about $2.42 million.
Liberate Shark Tank Update
As for the Liberate update, Liberate Studio didn’t get a deal, but they kept growing after going on Shark Tank. Many people connected with Liv’s concept of establishing a community for mental health fitness, and her business experienced development. Liberate Studio is still open today and provides a wider range of exercise programs and workshops on mental wellness.
The organization currently employs ten class leaders, assisting Liv in leading a range of sessions focused on enhancing mental health. With Liberate Studio’s help, over 200 businesses have included mental wellness in their corporate wellness initiatives. The business has also received a lot of media coverage, appearing in magazines including Forbes, Business Insider, and The Washington Post.
Liv Bowser failed to land a contract on Shark Tank despite having a strong dedication to mental health and a tremendous passion for it. Her commitment impressed the Sharks, but they were unsure about how large her company could become. Liv requested $200,000 in exchange for 10% stock, however, none of the Sharks made an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Liberate Shark Tank pitch
Liberate Studio was founded by Liv Bowser in response to her own need for mental health. She wanted to create a place where individuals could work on their mental fitness in the same way that they would their physical fitness because she recognized the difficulties in maintaining mental health. Liv has always known that mindfulness and fitness went hand in hand and that they were necessary for a well-rounded lifestyle.
Liv had difficulties in the beginning while trying to raise awareness of the value of mental fitness. It wasn’t simply to create a brand around mental health when many people were just realizing how important it was. But she persisted because she was passionate about the cause, and eventually, more individuals and companies saw the benefits of her courses.
Liv offered Liberate Studio as a remedy for the escalating mental health issue in her Shark Tank presentation. She underlined that in order to support people in enhancing their mental health, her organization provides interactive journaling activities, live Zoom classes, and access to a video collection. There were two pricing tiers available for Liv’s subscription model: $19 for video library access and $49 for life lessons per month.
She emphasized corporate clients accounted for 65% of her sales, demonstrating that companies were making investments in their employees’ mental health. But even with her excitement, Liv’s lifetime sales totaled just $50,000, which the Sharks believed was too little to support the company’s growth. Keep reading our Liberate update to see what happens next!
Robert Herjavec questioned the average number of people in one class and its cost. Liv responded that 20 people could log in per class. A subscription model for an on-demand library costs $19 a month and the subscription model for all the access which includes the courses, live classes, and the on-demand is $49.
Robert further questioned the number of subscribers she had. Liv didn’t mention the exact number of subscribers but explained that the business’s main source of revenue is a business-to-business model. So 65% of business is on corporate partnerships.
Robert also questioned the sales number. The founder disclosed that her lifetime sales are $50,000.
Mark Cuban expressed doubts about the company’s capacity to grow, stating that Liv will find it challenging to keep up this pace of growth.
Liv’s passion impressed Robert Herjavec, but at this point, he couldn’t clearly see a return on his investment.
Daymond John, who added that although the idea was appealing, supported Robert’s ideas, the business was not yet in a position to support such an investment.
Lori Greiner thought Liv hadn’t fully developed the business strategy, but she liked the concept of mental fitness.
The most critical was Kevin O’Leary, who said Liv should concentrate on other things and that he had no faith in the notion at all.
Mark Cuban was the first to go, claiming that Liv was undervaluing her labor, and the company wasn’t ready to scale.
Although he thought it was too early to invest, Robert Herjavec adored the idea.
Daymond John was impressed by Liv’s enthusiasm as well, although he wasn’t sure how the company might expand just yet.
Although Lori Greiner thought Liv had not completely defined her plan for developing the business, she was still in favor of the notion.
Kevin O’Leary provided the most frank criticism, stating that he hated the concept and advised Liv to pursue another venture.
Ultimately, no Shark made an offer, and Liberate Studio left Shark Tank without an agreement.
What Went Wrong With Liberate On Shark Tank?
The inability to scale was the primary deterrent for the Sharks to make an investment. Liv Bowser’s company idea wasn’t ready for major expansion, in the Sharks’ opinion, despite her excitement and dedication to enhancing mental health. Her pricing was too low, and her sales figures weren’t impressive enough to show that she had room to grow, which worried them. Finding a deal was made more difficult by Kevin O’Leary’s total distaste for the idea.
Product Availability
From our Liberate update research, through its official website, Liberate Studio provides its services. Here, people and businesses can register for classes on mental health and fitness. The courses emphasize journaling, mindfulness, and mental health practices that lower stress and enhance emotional stability.
Liberate Studio offers goods, including journals for mental wellness and caps, tees, and totes. There are two types of subscriptions available: $19 for live classes and $49 for video library access. The company doesn’t have a real studio location; it operates mostly online via its website.
Conclusion
Despite not landing a transaction on Shark Tank, Liberate Studio has grown gradually thanks to Liv Bowser’s vision and passion for enhancing mental wellness. The business has grown its staff and received attention from prestigious magazines despite the Sharks’ reservations.
Liberate Studio appears to be headed towards success, success, given the persistent need for mental health services. We’re eager to see how Liv continues to influence the field of mental fitness and look forward to more developments in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
