Artists may create realistic drawings with the LUCIDArt drawing tool. It enables them to follow their visual cues. This tool’s inventor is Les Cookson. He came to Shark Tank to help everyone who wanted to sketch more easily. His invention is based on a device known as the Lucida camera. Artists used this instrument hundreds of years ago. Les intended to modernize it.
He had previously appeared on Shark Tank. He made a pitch for the CarSik Bib. It was unsuccessful. However, he returned this time with a fresh concept. Les requested $300,000 from the Sharks. He offered 10% of his business, LUCIDArt, in exchange. More people to appreciate art was his goal. Will the entrepreneur get a deal on Shark Tank? Check out our LUCIDART update to find out!
LUCIDART Net Worth Shark Tank Update 2025
Les Cookson asked for a $300k investment in exchange for 10% equity in his company. This meant he valued his company at $3 million. He made a deal with Daymond for $300k in exchange for 15% of his company. This new deal valued his company at $2 million. After the show aired, LUCIDArt saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of LUCIDArt in 2025 is about $2.93 million.
LUCIDArt has performed incredibly well since Shark Tank. The business is still operational today. Thousands of drawing tools have been sold by it. Products by LUCIDArt are available on their website and Amazon.com. The primary item is referred to as the LUCY drawing tool. The LUCY comes in various variations.
LUCY Flex and LUCY Pro are the names of a few. Both beginner and experienced artists use these tools. LUCIdArt tools were also utilized in films produced by major studios such as Disney and Paramount. The business introduced a new tool in 2024. It facilitates drawing from photographs. Les has put a lot of effort into improving his product.
True enough, LUCIDArt closed a deal on Shark Tank. Les Cookson made a $300,000 request. He made a 10% ownership offer in his business. Following his discussions with the Sharks Les struck a contract with Daymond John.
The $300,000 sale included 15% stock. Sharks who did not invest enjoyed the product the most. They felt the product was excellent but overly specialized. Daymond was the only one to submit an offer in the end. Les agreed to his terms.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | out | N/A | N/A |
| Lori Greiner | out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $300,000 for 20 %equity | #1 $300,000 for 12 % equity#2 $300,000 for 17.5% equity#3 $300,000 for 15 % equity | yes to 3rd offer |
| Mark Cuban | Out | N/A | N/A |
LUCIDART Shark Tank Pitch
Les Cookson has a passion for invention. He adores history and art as well. He was motivated to build the LUCY drawing tool by this passion. His goal was to make drawing accessible to anyone. Whether or if they were experienced artists made no difference. Les was inspired by the vintage Lucida camera.
This was a tool used long ago by famous artists. Les had a difficult time creating the LUCY. Getting people to comprehend how the gadget operated was one of the main issues. Some failed to see its practicality. Les had even tried the CarSik Bib on Shark Tank previously. That product didn’t work out. Les persisted nevertheless. He gained knowledge from his errors. Then he returned carrying LUCIDArt.
Les confidently entered the Shark Tank. He demonstrated his drawing tool to the Sharks. He clarified that it enabled viewers to follow their visual cues. He claimed that his instrument was superior to others available.
Les requested $300,000 from the Sharks. In exchange, he offered 10% of his business. Les thought that he could sell even more LUCY tools if he had a Shark’s assistance. His goal was to reach a larger audience at a reduced cost of advertising.
Les was questioned extensively about his product by the Sharks. Even Kevin O’Leary gave it a try. He drew a shark with the LUCY tool. He was astonished. The Sharks were interested in the sales figures. Les revealed that LUCY’s total sales came to $10 million.
Additionally, he stated that 2021 accounted for $3.7 million of those transactions. Les clarified that he would save money on advertisements thanks to the $300,000 investment. Making the product less expensive would enable more people to purchase it.
Although the LUCY tool was well-liked by most Sharks, they declined to invest. The first two people to leave were Mark Cuban and Robert Herjavec. They claimed they weren’t excited about the product. Lori Greiner found the product appealing and the sales encouraging. However, she thought Les didn’t require Shark’s assistance. So she left as well.
Although Kevin O’Leary believed the tool performed well, he believed the market was too limited. He also left out. There was only Daymond John. He made a $300,000 bid for a 20% stake in the business. Daymond disagreed, and Les responded with 12%. Following some back and forth, they decided on 15% equity. Les and Daymond struck an agreement.
What Went Wrong With LUCIDArt On Shark Tank?
Several Sharks choose not to invest, despite their positive impression of the LUCY tool. Robert Herjavec and Mark Cuban felt the offering lacked sufficient excitement. Although Lori Greiner believed the product was excellent. She didn’t believe Les required her assistance.
Though impressed Kevin O’Leary thought the market was too tiny. He believed that not enough people would be interested in purchasing the LUCY. For this reason, he declined to make an offer. The other Sharks shared these sentiments.
Product Availability
Several versions of the LUCY sketching tool are available. LUCY Mini, LUCY Flex, and LUCY Pro are a few of these. By tracing what they observe, these tools enable artists to create drawings that are realistic. The LUCIDArt website is where you may get these tools. They’re also available on Amazon. Where customers have left positive reviews for the item.
The cost of LUCIDArt tools has decreased. The price of the LUCY Mini is under $100. This facilitates the process of drawing for beginners. On their website, LUCIDArt also provides a drawing course. The LUCY Drawing Master Course is what it’s called. It has forty-three lessons to assist people get better at sketching.
Conclusion
Les Cookson had a successful experience on Shark Tank. Daymond John gave him a deal before he departed the show. The LUCY sketching tool has become more and more well-known since then. Les has reduced the price of the item.
Along with additional capabilities, he created a tool for expanding photos. Daymond sensed the company’s potential and invested even though not all of the Sharks were interested. LUCIDArt is still going strong in 2024. We anticipate further improvements and fresh concepts from Les in the future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
