People often struggle with finding healthy yet delicious snacks. Many people crave peanut butter but want something healthier and packed with more benefits, for those who are fitness-conscious or looking for a way to eat cleaner, protein and fiber-enriched foods are essential. However traditional peanut butter does not offer the same nutritional benefits.
That’s when Neil Cameron, Peter Ferreira, and Dennis Iannoti saw an opportunity. They created a unique product to address this gap – protein-infused peanut and almond butter. Their product not only offered the familiar taste of peanut butter but also packed added benefits like high protein and fiber. The entrepreneurs wanted to help people enjoy a healthy snack without compromising taste.
The entrepreneurs brought their line of protein-enhanced nut butter to Shark Tank. They pitched the idea to the Sharks, offering a stake in exchange for funding. The entrepreneurs were looking for $250,000 in exchange for 20% equity in their company. They believed that their nut butter, which was enhanced with flaxseed and protein, could stand out in the crowded peanut butter market. Did the entrepreneurs get a deal on Shark Tank? Check out our Nuts N’More update to find out!
Nuts N’More Net Worth Shark Tank Update 2025
Peter Ferreira, Neil Cameron, and Dennis Iannotti went on Shark Tank asking for $250,000 for 20% of their company. This meant they thought their business was worth $1,250,000. They made a deal with Mark Cuban and Robert Herjavec for $250,000 for 35%, lowering the valuation to $714,000. The episode was aired on April 5, 2013. The company remains active and continues to sell protein spreads worldwide. Using the viral/heavy traction method, the current net worth of Nuts ‘N More is estimated to be around $8–9 million in 2025.
The company experienced significant growth after its appearance on Shark Tank. With the backing of Mark Cuban and Robert Herjavec, they were able to scale quickly. Thanks to their partnership, Nuts ‘N More products were rolled out in over 4,000 GNC locations nationwide. The company also expanded into other retail chains like Whole Foods and Vitamin Shoppe by 2018.
By that time, they had celebrated $30 million in lifetime sales. Their success didn’t stop there. They also started selling products through their website and on Amazon. The company estimated an annual revenue of $6 million. The deal with the Sharks helped the company grow beyond what the entrepreneurs had imagined, and they are still in business today, continuing to thrive in the competitive market.
Yes, Nuts ‘N More did get a deal on Shark Tank! The entrepreneurs, Neil, Peter, and Dennis, pitched their idea to the Sharks, offering $250,000 for 20% equity in exchange for funding. However, the Sharks were not immediately impressed. After some negotiations, Mark Cuban and Robert Herjavec decided to offer them a deal. They agreed to invest $250,000 for 35% equity in the company. This offer was different from what the entrepreneurs had hoped for.
Mark also had contingencies in place. He offered $75,000 upfront and said the rest would be provided as the company grew and received purchase orders. The deal was structured so that the entrepreneurs wouldn’t be overwhelmed with debt right away and could manage their growth over time. After some discussions, the entrepreneurs accepted the offer from Mark Cuban and Robert Herjavec. The deal helped the company grow significantly after Shark Tank, leading them to success.
| Shark(s) name | $250,000 for a 35% equity with $75,000 upfront and $175,000 to fund future P.O.s | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | $250,000 for 50% equity | N/A | No |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban and Robert | $250,000 for a 30% equity with $75,000 upfront and $175,000 to fund future P.O.s | $250,000 for a 30% equity with $75,000 up front and $175,000 to fund future P.O.s | Yes |
Nuts N’More Shark Tank pitch
The founders of Nuts ‘N More, Neil Cameron, Peter Ferreira, and Dennis Iannoti, were inspired to create their product because they saw a need in the market. They noticed that most nut butter available was not nutritionally balanced. While many people enjoyed the taste of peanut butter, they wanted something healthier and more beneficial for their active lifestyles.
Neil, Peter, and Dennis decided to enhance traditional peanut butter by adding protein and fiber, making it a healthier choice for fitness enthusiasts and people looking to maintain a balanced diet. The three founders faced challenges in the early stages, such as figuring out the best recipe and sourcing the right ingredients. They worked hard to perfect the formula and create a product that would meet the demands of health-conscious consumers.
The idea behind Nuts ‘N More was to give people the taste of peanut butter while also providing essential nutrients like protein and omega-3 fatty acids.
The founders presented their product to the Sharks with great enthusiasm. They introduced their line of protein-infused nut butter, which offered more than just a tasty snack. They explained that their products were not only delicious but also packed with protein and fiber from flaxseed. The entrepreneurs shared that their products were ideal for people looking to get a nutritional boost while still enjoying the rich, creamy taste of peanut butter.
They proposed $250,000 for 20% equity in their business. During the pitch, the entrepreneurs discussed their current sales and their future goals for the company. They had already sold $100,000 worth of products in just five months and had been approached by large distributors. The founders were confident that their product could take off, and they were looking for the Sharks’ support to help them expand their business. Keep reading our Nuts ‘N More update to see what happens next!
During their pitch, the Sharks had a lot of questions about the product and its potential. Each Shark wanted to understand the business better before making an offer. Here are some of the key questions the Sharks asked and the responses the entrepreneurs provided:
Daymond John: “What is your valuation for the company?” The entrepreneurs explained that their valuation was $1.25 million, but Daymond John immediately questioned this, believing it was too high for a company that hadn’t yet fulfilled large orders.
Barbara Corcoran: “How do you plan to handle larger orders?” The founders explained that they were not yet capable of fulfilling larger orders but were actively working on building up their supply chain to meet demand.
Kevin O’Leary: “What are your margins?” The entrepreneurs shared that they had a good profit margin, but Kevin was concerned about the potential risks involved in such a small business.
Despite the queries, the Sharks were interested in the product, though some were skeptical about the company’s ability to scale quickly enough to handle large orders.
After hearing the pitch and considering the entrepreneurs’ responses, the Sharks gave mixed feedback. Here’s what each Shark thought:
Daymond John: Daymond was not impressed with the company’s $1.25 million valuation and decided to pass on the deal. He was concerned that the business couldn’t handle large orders, which would be necessary for growth.
Barbara Corcoran: Barbara also wasn’t convinced by the valuation and decided to bow out of the deal.
Kevin O’Leary: Kevin didn’t see enough potential in the business to invest. He too decided to pass on the deal.
Mark Cuban: Mark Cuban was intrigued by the product and offered $250,000 for 35% equity. He also set some conditions. He offered $75,000 upfront, with the rest of the investment provided as the company’s purchase orders increased. Mark’s offer was a bit risky, but he believed in the potential of the product. He also invited Robert Herjavec to join him in the deal.
Robert Herjavec: Robert joined Mark Cuban in the deal, offering support and helping the company secure the investment they needed.
The final deal was $250,000 for 35% equity, with $75,000 upfront and the remaining investment to be released as needed.
Product Availability
From our Nuts ‘N More update research, the company’s products are available for purchase on its website and on major online platforms like Amazon. They also have a strong presence in retail stores. Nuts ‘N More products can be found in over 4,000 GNC locations across the country. The products are also available in Whole Foods and Vitamin Shoppe stores, making it easy for customers to find them.
The company offers a variety of flavors, including salted caramel peanut butter, which is a popular choice among customers. Pricing varies depending on the size and flavor of the product, but it remains competitive in the nut butter market. Whether you’re looking for a healthy snack or a protein-packed spread, Nuts ‘N More has a range of options to choose from.
Conclusion
Nuts ‘N More’s journey on Shark Tank was a turning point for the company. While they didn’t get the deal they initially wanted, the partnership with Mark Cuban and Robert Herjavec helped the company grow rapidly. The entrepreneurs were able to expand their product reach, secure large retail deals, and grow their sales significantly.
As of today, the company continues to thrive, with an estimated annual revenue of $6 million. Nuts ‘N More has become a well-known brand in the health and fitness community, and it seems likely that the company will continue to grow and expand in the future. Keep an eye out for future updates on their progress, as the company may have even more exciting news to share in the years to come.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
