O’Dang Hummus Net Worth Shark Tank Update 2025

Hummus has always been a favorite snack for many people, thanks to its rich, creamy texture and versatility. However, when it comes to flavors, the options available in the market are often traditional and, frankly, a bit boring. People who love hummus are always looking for something new and exciting, but most brands stick to the same old classic flavors like plain or roasted garlic. This leaves adventurous eaters craving more variety.

Jesse Wolfe noticed this gap and decided to shake things up. He created O’Dang Hummus, a brand offering bold and unique flavors like Buffalo, Spicy Black Bean, and Dill Pickle. Jesse believed his modern twist on hummus could revolutionize the snack aisle. So, in Shark Tank Season 7, he pitched his business to the Sharks, asking for their support to expand. His energetic personality and innovative product grabbed everyone’s attention, leading to an intense negotiation.

The founders demanded $50,000 for 10% equity. Did the entrepreneur get a deal on Shark Tank? Check out our O’Dang Hummus update to find out!

O’Dang Hummus Net Worth Shark Tank Update 2025

Jesse Wolfe asked for a $50k investment in exchange for 10% equity in his company, O’Dang Hummus. This meant he valued his company at $500,000. After some negotiations, he agreed to give 20% equity for the same amount, which valued his company at $250,000. After the show aired, O’Dang Hummus saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of O’Dang Hummus is about $665,000.

After appearing on Shark Tank, O’Dang Hummus gained a lot of attention. Although the deal with Lori Greiner and Robert Herjavec wasn’t finalized, the company continued to grow. As of today, O’Dang Hummus is still in business and thriving.

Jesse managed to expand the brand’s reach to over 70 retailers in New York, 7 in Detroit, and 13 locations in Los Angeles. The company also launched new products, including hummus-based dressings, which became popular. Additionally, customers can buy O’Dang products directly from their website. While it didn’t achieve the massive growth Jesse initially hoped for, the brand has carved out its space in the market with its creative flavors.

Yes, Jesse Wolfe secured a deal on Shark Tank. He initially asked for $50,000 in exchange for 10% equity, but after negotiations, he agreed to give 20% equity for the same amount. The deal was made with Lori Greiner and Robert Herjavec as joint investors.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner and Robert Herjavec	$50,000 for 25% equity	1# $50,000 for 15% equity  2# $50,000 for 20% equity	Yes
Kevin O’Leary	$50,000 for 20% equity	N/A	No
Robert Herjavec	$50,000 for 15% equity	N/A	N/A
Mark Cuban	Out	N/A	N/A

O’Dang Hummus Shark Tank pitch

Jesse Wolfe, the founder of O’Dang Hummus, always had a passion for food. He loved snacking on hummus but felt frustrated with the lack of exciting options in stores. He wanted to give people something different, hummus that stood out with bold flavors. Jesse worked tirelessly in the early days, experimenting with recipes and refining his concept.

One of the biggest challenges he faced was convincing people that hummus could be more than a traditional Middle Eastern dip. He had to educate consumers and retailers about the potential of flavored hummus as a fun, versatile snack.

Jesse came to Shark Tank with a lot of energy and a clear vision. He introduced the Sharks to his three signature flavors Buffalo, Spicy Black Bean, and Dill Pickle. He explained how they could bring excitement to the hummus market. He shared his numbers confidently: it costs $1.25 to make each tub, wholesales for $2.25, and retails at around $5 for an 8-ounce tub.

Jesse revealed he already had a purchase order from Publix, a major retailer, which had even crashed their website due to overwhelming demand. His pitch highlighted the potential for O’Dang Hummus to become a household name.

Barbara Corcoran: “Don’t you think you’re underestimating the costs of scaling up for big retailers?” Jesse admitted it would be challenging but believed his passion and unique product would overcome these hurdles.

Robert Herjavec: “Why hummus? Why now?” Jesse explained that the hummus market was growing, but no one was offering bold flavors like his.

Kevin O’Leary: “How will you compete with big brands?” Jesse confidently said his flavors were so unique that they would naturally stand out on the shelves.

Barbara Corcoran: She thought Jesse was underestimating the costs and decided not to invest.

Kevin O’Leary: He offered $50,000 for 20% equity, citing his experience in food retail.

Robert Herjavec: He was impressed with the product and offered $50,000 for 15% equity.

Lori Greiner: She teamed up with Robert, proposing $50,000 for 25% equity.

Mark Cuban: He remained interested but didn’t make a solid offer.

Jesse countered Lori and Robert’s offer of $50,000 for 20% equity, which they accepted.

Product Availability

O’Dang Hummus offers a variety of unique hummus flavors and salad dressings. Their products are vegetarian, affordable, and made to appeal to people looking for something new.

You can find O’Dang Hummus at over 70 locations in New York, 7 in Detroit, and 13 in Los Angeles. It’s also available on their official website  

Conclusion 

O’Dang Hummus brought fresh, bold flavors to a traditional snack and captured the Sharks’ attention with its innovative approach. While the deal with Lori and Robert didn’t move forward, Jesse Wolfe used the Shark Tank exposure to grow his brand and expand to multiple cities.

As of today, O’Dang Hummus is still in business, creating new products and satisfying adventurous snack lovers. This company’s journey shows that even without a finalized deal, determination and innovation can help a business thrive. We’re excited to see what’s next for O’Dang Hummus!