Tara and Jason O’Mara aimed to design enjoyable toys for cats. The majority of cat toys were uninteresting. They did not ensure cats were content when their owners were absent. Tara and Jason created SHRU. SHRU is a toy that behaves like a miniature creature. It moves as if it’s prey. Cats enjoy pursuing it. They also created the LICKI Brush. It’s a humorous brush resembling a tongue.
Pet owners can utilize it to connect with their felines. Tara and Jason aimed to make cats feel content. They aimed for owners to bond more deeply with their pets. They appeared on Shark Tank to request $300,000. They proposed 15% of their business. Will the entrepreneur get a deal on Shark Tank? Check out the PDX Pet Design update!
PDX Pet Design Net Worth Shark Tank Update 2025
Tara and Jason O’Mara asked for a $300k investment in exchange for 15% equity in their company. This meant they valued their company at $2 million. They did not make a deal with any of the sharks, leaving the show without investment. After the show aired, PDX Pet Design saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of PDX Pet Design in 2025 would have been about $3.22 million. However, since the company ceased operations in 2021, its current net worth is $0.
PDX Pet Design received significant attention following their appearance on Shark Tank. Numerous websites and programs discussed their offerings. Customers enjoyed the SHRU and the LICKI Brush. The feedback was positive. However, they were unable to create new items. They ceased operations on their business in 2021. Their site now redirects to Amazon. Their products are no longer available for purchase. PDX Pet Design has ceased operations.
No PDX Pet Design did not get a deal. Tara and Jason asked for $300,000. They offered 15% of their company. The sharks thought the amount was too high. They liked the idea but felt it was not worth the money. All five sharks passed on the offer. Tara and Jason left the show without any investment.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
PDX Pet Design Shark Tank pitch
Tara and Jason O’Mara have a passion for cats. Tara noticed that numerous cat toys were of poor quality. Cats tend to get bored quickly. Tara desired to create a toy that seemed lively. She desired for cats to engage in play and remain lively. She believed this would make cats feel more companioned. Jason assisted Tara in developing SHRU. SHRU behaves like a tiny creature.
Cats can pursue it for hours. Tara was looking for an enjoyable method to groom cats. She created the LICKI Brush. It resembles a large tongue. It can be utilized by owners to connect with their cats. Creating these toys was not simple. Tara and Jason needed to create everything on their own. They dedicated numerous hours to experimenting with their concepts. They also required funds to produce additional toys.
They chose to appear on Shark Tank to seek assistance. They wished the sharks would appreciate their products and provide the funds they required.
Tara and Jason appeared on Shark Tank. They presented their products to the sharks. They delivered the SHRU and the LICKI Brush. Tara described the way SHRU behaves like its prey. She demonstrated how it engages cats. She mentioned it was excellent for cats that are left home alone. Next Jason presented the LICKI Brush. He described how it aids owners in connecting with their cats.
The sharks chuckled as Jason utilized the brush. They thought it amusing but also intriguing. Tara mentioned that they had sold SHRUs totaling $250,000. They additionally sold LICKI Brushes valued at $52,000. They requested $300,000 to produce additional toys and increase their advertising efforts. They requested 15% of their business.
The sharks appreciated the products but believed the price was excessive. They didn’t believe the business was large enough to justify such a high value. Tara and Jason did not reach an agreement.
The sharks possessed numerous inquiries. They inquired why the products were so expensive. SHRU had a price of $119. The LICKI Brush cost $25. Tara clarified that SHRU was advanced technology. It possessed sensors and unique motions. The sharks inquired whether clients would be willing to pay that amount. Tara mentioned that numerous cat owners had done so already.
They inquired about the LICKI Brush. They were curious to find out if it was a prank. Tara declined. She clarified that it aids in strengthening the connection between owners and their cats. A few sharks experimented with the brush. They chuckled but also considered it one-of-a-kind. The sharks inquired about their sales. Tara mentioned they sold $250,000 worth of SHRU and $52,000 of the brush.
They were curious about how they promoted themselves. Tara mentioned that they utilized their website and social media. The sharks inquired whether the business was expanding. Tara agreed but they required funds to expand more quickly. The sharks were not persuaded.
Lori Greiner was the first one to react. She mentioned that the items were enjoyable but overly pricey. She did not present an offer. Robert Herjavec stated that the concept was excellent. However, he believed that the cost was excessive. He chose not to invest. Daymond John has also gone. He stated that the company required additional effort. Mark Cuban appreciated the SHRU. However, he believed the assessment was excessive.
He did not put any money into investments. Kevin O’Leary was the final one to address the audience. He stated that the items were distinctive. However, he believed they weren’t valued at $300,000. He also succeeded. Every shark was present. Tara and Jason departed without an agreement.
What Went Wrong With PDX Pet Design On Shark Tank?
PDX Pet Design failed to secure a deal due to its valuation. The sharks considered $300,000 for 15% to be excessive. They appreciated the products but thought the company was relatively small. They were also uncertain about the costs. SHRU costs $119. This exceeded the majority of cat toys. The sharks believed selling a large number at that price could be challenging.
The LICKI Brush was humorous yet not everyone grasped its purpose. A few sharks believed it was a prank. Tara and Jason were unable to persuade them. The sharks aimed for increased sales and expansion. Without it, they were not inclined to invest.
Product Availability
SHRU and the LICKI Brush can be found on their website and on Amazon. They were found in several pet shops as well. SHRU was valued at $119. The price of the LICKI Brush was $25. Customers were able to purchase them online. The site displayed videos of cats interacting with SHRU. It likewise demonstrated the use of the LICKI Brush. The feedback was positive.
Numerous customers appreciated the products. However, the company ceased operations in 2021. The website is now directed to Amazon. You can no longer purchase SHRU or the LICKI Brush. The business is no longer operational. Their social media presence has been inactive since 2022.
Conclusion
PDX Pet Design made unique toys for cats. SHRU kept cats busy. The LICKI Brush helped owners bond with their cats. Tara and Jason went on Shark Tank. They wanted $300,000 for 15% of their company. The sharks liked the idea but did not invest. The company got attention after the show. But it could not grow. PDX Pet Design stopped working in 2021. Their toys are no longer for sale.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
