In the modern world, parents are becoming increasingly concerned about controlling their kids’ screen usage. According to studies, a child’s development may suffer from excessive screen time, which may cause problems including poorer sleep, lower physical activity, and a shorter attention span. While parents want their children to learn, it’s challenging to keep them entertained without exposing them to the screen all the time.
The Codi Robot from Pillar Learning can help with that. The Codi Robot is an educational toy that combines enjoyment and education. Chris Oslebo, Dayu Yang developed it, and William Mock. By creating a smart toy that involves kids in storytelling, music, and educational discussions, the inventors hoped to give parents a solution.
They made a business proposal in Shark Tank’s Season 12, hoping to land a partnership to grow their business and reach more families. They offered the Sharks 10% equity for $500,000. Did the entrepreneur get a deal on Shark Tank? Check out our Pillar Learning update to find out!
pillar learning Net Worth Shark Tank Update 2025
Chris Oslebo, Dayu Yang, and William Mock asked for a $500k investment in exchange for 10% equity in their company, Pillar Learning. This meant they valued their company at $5 million. They made a deal with Robert Herjavec for $500k in exchange for 25% of their company. This new deal valued their company at $2 million. After the show aired, Pillar Learning saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Pillar Learning is about $2.2 million.
Pillar Learning witnessed an increase in interest following their appearance on Shark Tank. Parents searching for an alternative to excessive screen time continued to favor their Codi Robot, a little robot that aids in learning through educational material. The business was still operating in 2024 and was generating an estimated $1.2 million in sales annually.
They did, however, have some difficulties with inventory. Their primary product, the Codi Robot, was listed as sold out on their website and several retail websites as of 2024. It’s unclear whether the company’s supply chain troubles or more serious internal concerns cause these stock issues. The company’s continued sale of Codi clothing and accessories encourages fans.
Yes, Pillar Learning was successful in landing a Shark Tank deal. All the Sharks left at first because they were uninterested, but the founders made a last-ditch effort to bring Robert Herjavec back. Robert made a substantial increase from the first demand of 10% equity to $500,000 in exchange for 25% equity. Following considerable deliberation, the founders agreed to the terms and left with an investment that enabled them to keep expanding their company.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $500,000 for 25% equity | 1# $500,000 for 15% of equity stake 2# $500,000 for 20% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Pillar Learning Shark Tank pitch
Chris Oslebo, Dayu Yang, and William Mock all had a strong interest in child development and technology. They wanted to develop something different because, as parents, they saw how children were becoming more and more dependent on screens for entertainment. They were committed to offering an enjoyable and instructive substitute that wouldn’t have an adverse effect on a child’s growth.
Years of work went into creating their solution, the Codi Robot, which combines songs, storytelling, and educational content to engage children in a more meaningful and participatory way.
Early on, the three of them struggled to come up with a product that would be entertaining and instructive for children. Technical challenges also arose when they developed the robot’s features and capacities to make sure it could communicate with an app without any issues.
According to the inventors’ explanation in their Shark Tank pitch, the Codi Robot teaches kids through music, stories, and educational talks. They underlined that the robot is entertaining, besides being informative, which appeals to both parents and children. When parents use the Codi Robot with an app, they can speak with their kids via the robot and manage what information their kids engage with.
They sold over 2,500 devices according to their sales figures, and they were seeking a $500,000 investment to expand their business and create a premium app with even more features for parents. The robots were the only way to make money from the commodity.
The Sharks had a few queries and reservations regarding the product and business plan during the pitch:
Robert Herjavec asked about the target age for the product. The founders replied they are targeting children of one to seven years old.
Kevin asked about the price and the cost of the product. The founders responded it cost $25.76 to manufacture and retail it for $99.99.
Mark Cuban asked about the sales. The founders revealed they sold 2,500 units. They did $260,000 in sales through their website and Amazon.
Robert questioned how they are reaching their target customers. The founders revealed they are doing Facebook and Instagram advertising.
Mark Cuban was dubious and thought the business lacked sufficient market appeal. He made the choice not to invest.
Lori Greiner went out as well because she wasn’t sure her parents would afford a toy robot.
Daymond John and Kevin O’Leary declined to invest because they failed to see the scalability.
Robert Herjavec offered $500,000 for a 25% stake in the company, which the founders accepted since he loved the product’s educational component.
Product Availability
At the moment, Pillar Learning’s official website, Pillar Learning, and other retail platforms are completely sold out of the Codi Robot. The business continues to sell robot clothes and accessories. The robot, which costs around $125, uses songs, storytelling, and conversation to teach and amuse kids.
It offers varied content for kids of different ages and coupled with an app that lets parents manage what their kids interact with. It’s unclear when the Codi Robot will be back in stock as the device appears to be having some inventory problems right now. I hope it’s only a short-term difficulty.
Conclusion
The Codi Robot from Pillar Learning provides parents with a creative approach to involve their kids with educational materials while reducing excessive screen time. The founders overcame obstacles on Shark Tank to land a contract with Robert Herjavec, and they have subsequently established a profitable business that generates over $1.2 million in revenue annually.
The Codi Robot is currently sold out, but the company is still dedicated to making learning enjoyable. Future advancements and product replenishment could make the Codi Robot an even more useful tool for parents everywhere. Stay tuned for developments on their website!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
