Pinch Me Therapy Dough Net Worth Shark Tank Update 2025

Everyone has moments of stress. It can be from school work or even home life. People search for ways to relax while they’re under stress. Nancy Rothner’s goal was to assist those who were stressed out. Pinch Me Therapy is a unique creation that she made. Dough, It works similarly to playdough but is meant to relieve stress. Squeeze it and play with it to help you relax.

Nancy wanted the Sharks to invest in her idea when she first appeared on Shark Tank in Season 12. Nancy requested $300,000 for 7% of her business. Will the entrepreneur get a deal on Shark Tank? Check out our Pinch Me Therapy update to find out!

Pinch Me Therapy Dough Net Worth Shark Tank Update 2025

Nancy Rothner asked for a $300,000 investment in exchange for 7% equity in her company. This meant she valued her company at $4.29 million. She made a deal with Robert Herjavec for $300,000 in exchange for 20% of her company. This new deal valued her company at $1.5 million. After the show aired, Pinch Me Therapy Dough saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Pinch Me Therapy Dough is about $2.42 million.

Nancy’s company did well even after appearing on Shark Tank. She never stopped trying to expand her business. Despite her previous achievements, the exposure from Shark Tank allowed her to reach a wider audience. Pinch Me Therapy Dough is still operating and doing well in 2024. 

The business currently brings in over $1 million annually. They have even introduced new items such as Mist Me Therapy Spritz which is a calming spray. This promotes calmness in the same way that the dough does. Nancy’s business is expanding and the therapy dough is now available in over 20 distinct smells. Pinch Me Therapy Dough is available for purchase on their website and on Amazon as well.

Pinch Me Therapy Dough did indeed secure the deal. For $300,000, Nancy requested 7% ownership in her business. Ultimately, she struck a deal with Robert Herjavec. He proposed $300,000 to her with 20% ownership.

Nancy’s business took an important step forward with this deal. Sharks approved of the product. Seeing its potential they wanted to support Nancy in expanding her business. For her, this was great news. Nancy took a partner who was confident in her product and departed the tank.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	$300,000 for 20% equity	$300,000 for 17% equity	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$300,000 for 25% equity	$300,000 for 10% equity	N/A
Robert Herjavec	$300,000 for 25% equity	#1 $300,000 for 10% equity#2 $300,000 for 20% equity#3 $300,000 for 17% equity	Yes to 2 offer
Mark Cuban	Out	N/A	N/A

Pinch Me Therapy Dough Shark Tank pitch

Pinch Me Therapy Dough was created by Nancy Rothner to assist people. Nancy observed how stressed out people were after working as a volunteer at a shelter for victims of domestic abuse. She wanted to create something to ease their discomfort. Nancy completed therapy services training and earned her certification. 

She gained knowledge on how to assist others in managing tension and anxiety. She was motivated to make therapy dough by this understanding.

Nancy originally had a lot of difficulties. The product was not straightforward to develop. She had to locate the appropriate components. She needed to ensure that it worked and was safe. Nancy put a lot of effort into making a product that people would adore. In addition to being enjoyable to use, she wanted it to reduce stress.

Nancy was overjoyed to appear on Shark Tank. She presented her therapy dough to the Sharks. She described how it operates. The dough smells excellent and is soft. It provides something for people to play with and squeeze. 

They may feel more relaxed as a result. Nancy disclosed her earnings and sales to the Sharks. She revealed the expense of making the dough. She requested $300,000 for a 7% stake in her business. The Sharks paid close attention to her pitch. Her product and story caught their curiosity.

Nancy was bombarded with questions from the Sharks. They wanted to know why people were purchasing the dough and if it was indeed effective in reducing stress. Nancy responded by explaining that the dough is beneficial for mental health in addition to being fun. She also mentioned how its pleasant scent and soft texture help people relax. 

The Sharks also questioned her business’s financial performance and whether she was generating enough revenue to expand. Nancy revealed that her sales in 2019 totaled about $2 million with a $584000 profit. Despite anticipating a little decrease in revenue because of the COVID-19 epidemic. She maintained that the business was doing well.

Mark Cuban and Lori Greiner initially declined to provide an offer. Although they loved Nancy and her goods they didn’t feel that it was a good fit for them. The first person to make Nancy an offer was Kevin O’Leary. Who first declined Daymond John’s offer before changing his mind. Nancy didn’t want to give up more than $300,000 for a quarter of her business in exchange for his interest.

Then Robert Herjavec came and made Kevin’s offer. Nancy made attempts to compromise with each of them but they refused to alter their proposals. At last, Daymond John declared he would contribute $300,000 for a 20% share. Nancy chose to accept Robert’s offer after he matched Daymond’s. She acknowledged his  offer of $300000 for 20% of her company

What Went Wrong With Pinch Me Therapy Dough  On Shark Tank?

While there wasn’t anything particularly wrong with Pinch Me Therapy Dough on Shark Tank, some of the sharks declined to make an investment. Although Mark and Lori expressed their admiration for Nancy and her goods they did not believe it was a wise purchase for them. They believed the business was functioning well enough without their assistance.

Hence, they declined to provide an offer. Although they made offers and expressed interest in the company, Kevin O’Leary and Robert Herjavec desired more ownership than Nancy was willing to give up. Nancy had hoped to retain a larger portion of her company and simply give away 7%, but the Sharks demanded 20% or higher. Still, in the end, Nancy and Robert did reach an agreement.

Product Availability

Pinch Me Therapy Dough is a unique product Because it’s soft to squeeze and smells good. It’s meant to help people feel less worried and more at peace. The dough is available in more than 20 scents including lavender and ocean. Also, you may get the dough in various sizes. Both Amazon and the Pinch Me Therapy Dough website sell it. The dough is available for $14.99 to $24.99 depending on the size.

Additionally, you can purchase packages with various fragrances or combine the dough with other items, such as their recently released Mist Me Therapy Spritz. Spritz is a spray. Similar to how dough helps people relax. Another goal of Pinch Me Therapy Dough is to give back.

Conclusion 

The Shark Tank adventure of Pinch Me Therapy Dough was successful. Nancy Rothner arrived at the show with a product that was performing excellently and left with a significant amount from Robert Herjavec. Even in 2024, her therapeutic dough continues to help people feel at ease and less anxious. Nancy’s firm has expanded since appearing on Shark Tank by introducing more products and fragrances.

Pinch Me Therapy Dough is an amazing example of a small business that began with a simple idea and evolved into something much greater. The dough is accessible online and has been a major hit with clients all over the world. Stay tuned for more exciting news about Nancy and her company in the future.