Alice Brooks and Bettina Chen introduced the sharks to their inventive Roominate toy-building sets on Shark Tank season 6. They wanted to encourage young females to play creatively and with engineering. Bettina and Alice wanted to make toys that inspired girls to experiment with engineering in an imaginative and enjoyable way. The entrepreneurs were requesting a 5% equity stake in their company in return for a $500,000 investment.
The Roominate concept and its ability to reach a wide audience impressed the sharks. In addition to their anticipated $5 million in sales, Alice and Bettina had already sold almost $1.7 million worth of merchandise. Will the entrepreneur get a deal on Shark Tank? Check out the Roominate update!
Roominate Net Worth Shark Tank Update 2025
Alice Brooks and Bettina Chen went on Shark Tank asking for $500,000 for 5% of their company. This meant they thought their business was worth $10,000,000. They made a deal with Mark Cuban for $500,000 for 5%, keeping the same valuation. The episode was aired on September 26, 2014. The STEM toy brand for girls was later acquired by PlayMonster and continues under their ownership. Using the default 10% yearly growth method, the current net worth of Roominate is estimated to be around $15–18 million in 2025.
Alice and Bettina watched their firm expand following their Shark Tank participation. An important turning point was the collaboration with Lori Greiner and Mark Cuban. They acquired visibility and useful resources that aided in the growth of their brand. Roominate becomes more widely available and more well-liked.
They started selling their technical toy-building sets online at sites like Amazon and at retailers like Walmart. They were able to boost production and enhance product promotion thanks to the funding. PlayMonster acquired Roominate in 2016. Bettina and Alice made the decision to leave the company. The two business owners were able to pursue new endeavors after the takeover.
As of 2024, Roominate is no longer a stand-alone business. Nonetheless, a number of retail locations continue to carry the products.
It’s true that Alice and Bettina were given a Shark Tank deal. They requested 5% stock in return for $500,000. Lori Greiner and Mark Cuban collaborated to provide them with just what they requested. The two sharks recognized Roominate’s potential and thought it might encourage young ladies to pursue technical careers.
A $500,000 investment for 5% equity was used to close the acquisition. The business owners were left with the capital they required to grow their companies and significantly influence the toy sector. Mark and Lori’s funding and guidance enabled Roominate to achieve more success.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | out | N/A | N/A |
| Lori Greiner | 500k for 5% equity(with mark) | N/A | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | 500k for 5% equity | N/A | Yes |
Roominate Shark Tank pitch
Alice Brooks and Bettina Chen were the creators behind Roominate. Their motivation came from a desire to inspire the next generation of female engineers. Both Alice and Bettina had backgrounds in engineering and wanted to bring more women into the field. They realized that girls were often not encouraged to pursue STEM subjects.
They wanted to change this by creating a toy that made engineering fun and accessible. Their mission was to break stereotypes and provide girls with the tools to explore their creative and technical sides.
Before starting Roominate, Alice and Bettina worked in different fields but shared a passion for engineering. Alice had experience working in the toy industry, while Bettina had a background in mechanical engineering. They met at Stanford University and shared their vision of creating a toy that would teach girls about engineering while also being enjoyable to play with.
The initial challenge they faced was finding a way to combine engineering principles with a fun and engaging toy. They wanted to create something that would both educate and entertain. The pair spent months researching designing and testing prototypes before they launched Roominate. They were passionate about their mission but the process of creating the product was not easy.
They had to overcome many obstacles, including sourcing materials and finding manufacturers who could bring their vision to life. Despite the challenges, Alice and Bettina were determined to see their idea through.
In order to encourage young ladies to pursue engineering, Alice and Bettina presented Roominate to the sharks in their pitch. They demonstrated the toy-building sets to the sharks and described the operation of the product. The sets were made to let kids use a range of parts and electrical components to construct their own inventions.
The goal was to provide children with the means to create and construct structures such as a dollhouse or even a veterinarian van for pets. Roominate sought to educate on the fundamentals of engineering and design while encouraging innovation.
The sharks were presented with fantastic sales figures by the businesses. They anticipated making $5 million and had already sold $1.7 million worth of toys. They explained that the cost to produce each set was $8.75 and the retail price was $29.99. The sharks were impressed by the potential of the product but they had some questions.
The sharks had a lot of questions about Roominate. They were curious about the target market and the potential for scaling the business. Kevin O’Leary was concerned about whether the company could sell through its current inventory. He was also unsure if Alice and Bettina would be able to generate enough success to provide a return on his investment.
Kevin’s concerns about inventory and profitability led to his dropping out of the deal. Barbara Corcoran had another concern. She believed the original concept and target customer needed more clarity. She thought that the packaging did not specifically target little girls. She felt that if the company wanted to reach their intended audience the packaging needed to be more clear about who the toy was designed for.
This led Barbara to also drop out of the deal. Despite these concerns, Mark Cuban and Lori Greiner were very impressed with the product. They saw the potential for Roominate to inspire young girls and believed that with the right support, it could grow into a successful business.
There was a mixed response from the sharks. Kevin O’Leary left because of his worries about profitability. Barbara Corcoran also dropped out because of her concerns about the target market. However, Lori Greiner and Mark Cuban jointly made an offer after recognizing Roominate’s potential. They made an offer of $500,000 in exchange for 5% of the company. Alice and Bettina were asking for precisely this proposition.
The business people enthusiastically accepted the offer. They believed that the resources and combined experience of Mark and Lori would enable Roominate to advance. Lori’s familiarity with consumer goods and Mark’s investment background made them ideal partners. The agreement provided Alice and Bettina with the resources they required to grow their company and realize their dream.
What Went Wrong With Roominate On Shark Tank?
Alice and Bettina eventually landed a deal with Mark Cuban and Lori Greiner in spite of the difficulties they had in the tank. However, the company did face some difficulties after its appearance on the show. The product’s capacity to reach the target market and a wide audience worried a few of the sharks. Kevin O’Leary was concerned about how well the business would be able to sell its stock.
According to Barbara Corcoran, the packaging should be more geared towards girls. Although these worries were legitimate, Alice and Bettina were able to resolve them with the assistance of their new partners.
They were able to proceed and expand the company thanks to the agreement with Mark and Lori. They were able to enhance the product and marketing by applying their resources and experience. Although it wasn’t without difficulties, Roominate eventually became a success. The business has to change course and adjust to shifting consumer tastes and market realities.
Product Availability
A toy-building set called Roominate blends engineering and creativity. The purpose of the sets is to teach kids about engineering while they construct their own creations. Roominate comes with a range of parts, including electrical parts, motors, and gears, that let kids construct various projects. The sets are made to promote problem-solving abilities and experiential learning.
Roominate sets can be bought on a number of internet retailers, including Amazon and Walmart. The sets are also available in retail establishments across the nation. Each set cost $29.99 to make and the production cost was $8.75 at the time of the Shark Tank pitch. The sets were offered for sale on Amazon and the company’s website.
Roominate has since been bought by PlayMonster and is no longer an independent company. The product can still be found on various online platforms and retail stores, but under the PlayMonster brand.
Conclusion
Roominate had a successful Shark Tank journey. Bettina and Alice were successful in obtaining the capital required to expand their company. They increased their visibility and opened more locations with the assistance of Mark Cuban and Lori Greiner. The founders of Roominate were able to pursue new endeavors after PlayMonster purchased the company in 2016.
The products are still sold in stores even if the company is no longer independent. Roominate’s influence on young females and the engineering community continues to carry on its legacy. The goal of encouraging children’s creativity and engineering abilities was accomplished by Alice and Bettina. The Roominate brand appears to have a bright future as it continues to motivate upcoming generations of engineers.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
