Everybody has experienced times when having a helping hand would be more convenient, such as when changing a tire or picking up a dog after dark. It’s challenging to find a solution to see well with your hands free.
Here’s where Raquel Graham and her business, ROQ Innovation, come in. She invented Head Lightz, a beanie with an LED light that can be recharged inside the brim. People can operate hands-free while remaining visible and toasty with this straightforward yet useful notion.
Raquel appeared on Shark Tank with an original idea. She presented her light-up beanies and explained how she thought they could help people who needed both light and free hands in their daily lives. Raquel made a pitch and requested $200,000 in exchange for 15% equity. Did the entrepreneur get a deal on Shark Tank? Check out our ROQ Innovation update to find out!
ROQ innovation Net Worth Shark Tank Update 2025
Raquel Graham asked for a $200k investment in exchange for 15% equity in her company. This meant she valued her company at approximately $1.33 million. She made a deal with Peter Jones and Kevin O’Leary for $200k in exchange for 20% of her company, plus a $1 royalty per unit sold until they recover $600,000. This new deal valued her company at $1 million. After the show aired, ROQ Innovation saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of ROQ Innovation in 2025 is about $1.46 million.
Since appearing on Shark Tank, ROQ Innovation has expanded rapidly. Raquel’s company is still doing well with sales over $4 million. The business has kept making news, appearing three times on Oprah’s Favorite Things list. This publicity has significantly increased the company’s appeal.
Raquel’s innovative items have been highlighted on well-known programs, including The View and Good Morning America, expanding the brand’s consumer base. These days, ROQ Innovation provides more than just illuminated beanies. The brand is growing, as seen by the addition of more items, including masks, scarves, and even gloves with built-in flashlights.
Yes, Raquel got a deal with Peter Jones, the guest shark, as well as Kevin O’Leary. After some negotiation, she agreed to accept their combined offer of $200,000 in exchange for 20% equity and a $1 royalty on each unit sold until the sharks recover $600,000.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Peter Jones and Kevin | $200k for a 20% stake + a royalty of $1 per unit until $600k is paid | N/A | Yes |
| Peter Jones | $200,000 for 25% equity | N/A | N/A |
| Kevin O’Leary | $200,000 for a royalty of $2 per unit until $200k paid, after which it would be $1 per unit. | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
ROQ Innovation Shark Tank Pitch
An experienced businesswoman with an MBA and a background in marketing is Raquel Graham. Her passion has always been coming up with original answers to common issues. When she saw how challenging it was to finish work outside in the dark, especially without enough light, she had the idea of Head Lightz.
Raquel encountered several difficulties at the beginning of the company. Figuring out how to grow her firm was one of the biggest challenges, particularly given how competitive the wearable tech and fashion industries are.
Another difficulty was getting a patent for the light-up beanie because one had been pending when she made her Shark Tank debut some years earlier. Raquel overcame these challenges to establish her brand and get her goods featured on famous brands.
With a confident walk, Raquel entered the tank and introduced Head Lightz as a solution for those in need of both light and free hands. She described how the beanie’s rechargeable LED light could be simply removed and charged via USB, making it a useful and simple accessory.
Raquel also emphasized the $2.4 million in lifetime sales her company had made, citing the increased awareness her products had received from appearances on Oprah’s Favorite Things and the Home Shopping Network.
In return for 15% shares, she requested the sharks for $200,000 in exchange. Although her product and sales figures impressed the sharks, they were wary of the impending patent and the competitive market she was entering.
One shark questioned where she was selling the product. Raquel replied she sells it on Home Shopping Network and also through her own website. She is also on Good Morning America.
Lori Greiner asked about the number of sales. The founder replied that her lifetime sales are $2.4 million. She did $1.1 million last year.
Kevin questioned how much she would do this year in just headlights. She replied that she is expecting $1.7 million this year.
Kevin further questioned the average selling price. The founder responded that she would sell it for $19.99 to $24.
When Lori Greiner inquired about the patent, Raquel replied that it had been filed in 2018 but was still waiting. Lori was worried that rivals would enter the market fast in the absence of a strong patent.
Lori Greiner decided not to invest because she had already invested in a similar business.
Mark Cuban said clothing is not his thing; that’s why he is out.
Daymond loved the product, but the biggest he was facing was the absence of a patent. So he decided not to offer a deal.
Kevin O’Leary approved of the concept but proposed a royalty-based agreement. At first, he offered $200,000 in return for a royalty of $2 for each unit until his investment was paid back, after which it would be $1 per unit forever.
Peter Jones made a simpler offer of $200,000 for 25% stock.
After some debate, Peter recommended collaborating with Kevin. The two sharks then put forward a joint offer of $200,000 for 20% stock and $1 for each hat sold, up to $600,000 in recovery. Raquel agreed to take on the offer.
Product Availability
Head Lightz beanies by ROQ Innovation can be bought on the company’s website ROQ Innovation, and Amazon.com. Depending on the style, the beanies cost anywhere from $29 to $39 in price. Other innovative items like face masks, scarves, and gloves, some of which have built-in lights, are also available on Raquel’s website. The products are freely accessible to people throughout the United States because they can be purchased online.
Conclusion
Raquel Graham’s company received the exposure it required to expand thanks to her presence on Shark Tank. After an agreement with Peter Jones and Kevin O’Leary, ROQ Innovation has grown its product portfolio and sales dramatically, bringing in more than $4 million in revenue to date.
With appearances on prominent shows and introducing new products like Handy Lightz gloves, the brand is still thriving. It will be fascinating to see where Raquel takes her business next as ROQ Innovation grows.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
