For many parents, finding stylish yet classic attire for their kids can be a challenge. Traditional fashions frequently disappear from the market, leading consumers to look elsewhere for items that relate to their personal tastes.
One such design is the timeless ruffled bloomers, a baby’s favorite article of clothing. When Amber Schaub went looking for ruffled bloomers to give to a baby, she was unable to find them.
She and her spouse Mark, frustrated by the lack of options, made the decision to start their own children’s apparel brand as a solution. With its lovely ruffled designs, something that many parents had been missing, they named it RuffleButts.
Mark and Amber took their company to Shark Tank in an attempt to close a deal that would allow them to grow their popular brand. They asked for $600,000 in exchange for 7% equity. Did the entrepreneur get a deal on Shark Tank? Check out our RuffleButts update to find out!
RuffleButs Net Worth 2024
Amber and Mark Schaub asked for a $600k investment in exchange for 7% equity in their company, RuffleButts. This meant they valued their company at $8.57 million. They made a deal with Lori Greiner for $600k in exchange for 9% of their company, which would need to be paid back within two years. This new deal valued their company at $6.67 million. After the show aired, RuffleButts saw significant growth in sales and expanded its presence in both online and brick-and-mortar stores. With an estimated 10% yearly growth rate (typical business growth), the current net worth of RuffleButts in 2024 is about $10.1 million.
RuffleButs Shark Tank Update
As for a RuffleButts update, after its appearance on Shark Tank, RuffleButts has maintained its success. Even though the agreement with Lori Greiner failed, the business continued to expand. The brand was still doing well in 2023, with an expected $7 million in revenue annually.
Their products may be found not only on their website but also in major online and brick-and-mortar stores like Amazon and Nordstrom. The brand is still a top choice for parents searching for fashionable yet useful clothes for their children, and its popularity has only grown.
Yes, Amber and Mark Schaub were successful in getting a deal with Lori Greiner on Shark Tank. At first, they demanded 7% stock in exchange for $600,000. After some negotiation, Lori offered 9% equity in exchange for $600,000 that would need to be paid back within two years. The couple accepted the deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Greiner | #1 $600,000 for 10% equity, which must be paid back in 2 years #2 $600,000 for 9% equity, which must be paid back in 2 years | $600,000 for 8% equity | Yes |
| Barbara Corcoran | $300,000 for 12% equity + $ 300,000 loan$300,000 for 10% equity + $ 300,000 loan | $600,000 for 8% equity | No |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
RuffleButs Shark Tank Pitch
After failing to find ruffled bloomers, an essential piece of baby apparel, Amber Schaub was motivated to launch RuffleButts. She came to the realization that, although they were no longer available in stores, many parents shared their love for the classic ruffle patterns.
Amber made the decision to start a company with her husband, Mark, that would recreate these ruffled designs with a modern touch. They had to overcome the usual difficulties of launching a company, such as developing a product and growing their concept, but their determination paid off. They started with a tiny concept and developed it into a successful company that had made millions of dollars in sales before their Shark Tank visit.
Mark and Amber gave a confident presentation of their company. Their pitch had a personal touch when their two small children appeared as models for the clothes on the Shark Tank stage. The couple revealed that although their children’s fashion brand was first intended for girls up to the age of six, they also introduced a line for boys in response to consumer demand.
They spoke confidently of being debt-free and having made $3.7 million in sales the year before, with plans to reach $5 million this year. They wanted to expand their market reach and manage their expanding inventory, thus they were looking for $600,000 for 7% ownership. Keep reading our RuffleButts update to see what happens next!
Barbara Corcoran asked about the sales of the business. The couple replied they did $3.7 million in sales last year and are expecting to do $4.5 to $5 million this year. They also added that they did profit in the first year and had grown every year.
Barbara further asked about the price of one of the pieces with ruffles. Amber replied it was for $25.
Mark Cuban asked if they had any debt. The couple replied No, which impressed the sharks.
Robert asked why they needed this investment of $600,000. Mark replied they need money to build more inventory and continue to expand in the market. They also need strategic partners with business expertise.
Kevin O’Leary inquired about their large stock, which comprised more than 2,700 SKUs. Amber stated that they wanted to offer variety for their clients.
Robert Herjavec likewise declined, praising their debt-free status but expressing little interest in the fashion industry.
Kevin O’Leary also declined to invest due to concerns about the fashion industry or inventory risks.
Mark Cuban pulled out of the talks early because he claimed he didn’t usually invest in fashion brands.
Barbara Corcoran offered $600,000; $ 300,000 was in cash, while the $300,000 was in the form of a credit line in exchange for 12% equity. She was aware of the possibilities, but she wanted more ownership.
Lori Greiner gave $600,000 for 10% equity with a repayment plan of half would be repaid in the first year and the other half in the second year. After some negotiation, Lori and the couple closed the deal at 9% equity.
Product Availability
From our RuffleButts update research, Products from RuffleButts can be found on their website RuffleButts as well as at big-box stores like Nordstrom and Amazon. RuffleButts provides a large selection of kid’s clothes with a focus on comfort, style, and security.
Their swimwear range protects children from damaging UV radiation with built-in UPF 50+ protection. Parents who desire both fashion and practicality for their children will find the garments fascinating because they are made to be both cute and useful.
Conclusion
The Shark Tank journey of RuffleButts showed a profitable company with consistent revenue growth and loyal customers. Even though the agreement with Lori Greiner fell through, Amber and Mark succeeded even more as they carried on developing their brand on their own.
The business is still expanding, and parents continue to like the things it produces. RuffleButts is a market leader in children’s fashion, with projected annual sales of $7 million and a presence in both physical and online stores.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.