It might be difficult to find a good outdoor blanket that keeps you warm, packs up conveniently, and is safe for the environment. Most blankets are unportable, too bulky, or inadequately heated.
Wylie Robinson, the man behind Rumpl, saw this issue and addressed it. To preserve the environment, he created an outdoor blanket that is warm, lightweight, and composed of recycled materials.
He pitched his business, Rumpl, on Shark Tank because of this idea. Wylie wanted the sharks to help him expand his business, particularly through sports sector license agreements. He expected the sharks would notice the potential in his eco-friendly blankets and provide $600,000 in exchange for 4% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Rumpl Blankets update to find out!
Rumpl Blankets Net Worth Shark Tank Update 2025
Wylie Robinson asked for a $600k investment in exchange for 4% equity in his company. This meant he valued his company at $15 million. He did not secure a deal on Shark Tank, but his company has continued to grow. After the show aired, Rumpl saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Rumpl is about $8.64 million.
Even after failing to land a deal on Shark Tank, Rumpl has kept expanding. The company is still operating and doing well. Due to increased sales, Rumpl now generates about $8 million in revenue annually. Wylie has expanded its product line to include towels and mats besides blankets.
Popular retailers like Dick’s Sporting Goods, Walmart, Bass Pro, Cabela’s, and REI are now home to Rumpl. Rumpl has also collaborated with the NCAA to produce licensed goods, which has increased brand awareness even more. They have made their items more widely available to outdoor lovers worldwide by offering them on their website, Amazon, and in certain physical locations.
No, Rumpl could not close a transaction on Shark Tank. Wylie didn’t get a deal, despite the sharks’ admiration for the product and its environmental advantages. After their discussion about finances, Blake Mycoskie, Daymond John, and Kevin O’Leary, three Sharks, made offers to Wylie. Wylie declined their offer since he was unwilling to take a sizable royalty or give up too much equity. No agreement was reached in the end.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Blake Mycoskie and Daymond | $600,000 for 4% equity + $10 royalty per unit until $1.8 million is paid back | $600,000 loan for 4% equity + a 2.5% royalty on each sale for 2 years | No |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $600,000 for 4% equity + $10 royalty per unit until $1.8 million is paid back | N/A | No |
| Daymond John | $600,000 loan for 10% equity and 5% of sales for a two-year period | N/A | No |
| Mark Cuban | Out | N/A | N/A |
Rumpl Blankets Shark Tank Pitch
Wylie Robinson loved spending time outside, but he found that there wasn’t a nice, portable, warm blanket of sufficient quality. This gave him the idea of developing Rumpl, an eco-friendly blanket that could keep people warm. Developing a product that was both sustainable and useful was his greatest difficulty.
Wylie had to work out early on how to produce the robust yet cozy blankets out of recycled plastic bottles. After a long period of development, he finally struck the correct balance and started Rumpl.
Wylie described how his blankets were made to be ideal for outdoor activities when he entered the Shark Tank. He emphasized each blanket is warm and lightweight because it is composed of 60 recycled plastic bottles. The blankets are machine washable and have a ripstop shell for further durability.
Wylie revealed that his business was already expected to generate $8 million in revenue this year. In exchange for 4% stock, he requested $600,000, intending to use the funds to increase Rumpl’s sports business license agreements.
Blake Mycoskie questioned where he sold the product and how. Wylie responded that he sells online through Amazon. Also, they are available at every REI.
Mark Cuban inquired about the cost and price of the product. Wylie responded that it costs $25 to make and sells for $100. They wholesale the blanket for $50.
Blake asked for the number of sales every year. Wylie revealed they launched at the end of 2013 and did $450k in 2014. Then the sales kept on growing every year to $950k, $2.7, $5.3, $8.8, and then dropped to $6.5 million. This year, Wylie is on track for $8 million.
Blake further questioned the existing competitors making similar products. Wylie disclosed there were 15 competitors in the market, which scared the sharks.
Kevin O’Leary asked the reason for the high valuation. Wylie clarified that despite the strong sales, his profit margins were only five to six percent.
Mark Cuban questioned how much money he raised. Concern was raised when Wylie disclosed he had over $3.5 million from previous investments.
Mark further asks what Wylie needs from the sharks. Wylie said he required help in negotiating licenses, especially with athletic organizations such as the NCAA.
Wylie, the founder of Rumpl Blankets, revised his offer to $600k as a loan for 5% of sports licensing revenue.
Mark Cuban and Lori Greiner decided not to invest because they thought Wylie didn’t need any sharks’ help.
Because Rumpl was environmentally friendly, Daymond John proposed to Wylie a $600,000 loan for 10% equity and 5% of sales for a two-year period.
Blake and Daymond teamed up and offered another deal of a $600,000 loan for 10% equity and 5% of sales for a two-year period.
Kevin O’Leary made an offer for $600,000 plus 4% equity, with a $10 royalty on each sale until the $1.8 million was paid back.
Wylie thought the royalty demands and equity stakes were excessively expensive, even with the offers. In the end, he chose not to take any of the offers.
What Went Wrong With Rumpl Blankets On Shark Tank?
Wylie’s high valuation was the sharks’ main concern. Though his sales figures were good, the low profit margins worried the sharks. That Wylie already had $3 million from other investors raised more red flags for the sharks, who questioned why he needed additional funding.
Wylie wasn’t happy with the offers the sharks presented because they were predicated on loans and royalty agreements. He didn’t want to take on more financial obligations or cede too much influence over his business.
Product Availability
Rumpl blankets are well-known for being warm, sturdy, and lightweight, which makes them ideal for outdoor activities. One blanket is produced using sixty plastic bottles and is entirely composed of recycled materials. The blankets are machine washable for effortless maintenance and are available in various styles, including the Original Puffy.
Rumpl blankets are available for purchase on the Rumpl Blanket website, Amazon, and several retail locations, including Dick’s Sporting Goods, Walmart, and REI. An Original Puffy blanket costs approximately $100.
Conclusion
There were many highs and lows throughout Wylie Robinson’s Shark Tank adventure with Rumpl. Even though he could not close a deal with the sharks, his business kept growing, adding new goods and increasing its visibility in stores.
By utilizing recycled materials, Rumpl is not only growing but also having a good environmental impact. Despite Wylie’s departure without a contract, his commitment to producing an excellent, environmentally friendly product has paid off. Watch what Rumpl does next; their collaboration with the NCAA and big-box stores suggests that this creative company has more in store.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
