In this Shark Tank Season 11 episode, Jeff Applebaum made a pitch for his company, Salted. Salted is a restaurant that focuses on delivery. Jeff made it so that people could eat better without going to a restaurant. His business only provides meal delivery services. They emphasize nutritious meals that appeal to the health-conscious generation of today. Conventional restaurants are not necessary for Jeff’s business to function.
Among their many brands is Cauliflower Pizza, which offers pizza without gluten. Additionally, Gingerbird serves vegan and soy-free Chinese cuisine. Moonbowls is another brand that sells bowls with Korean influences. He even sells inexpensive salads at his $5 Salad Company. Jeff requested $500,000 in exchange for a 5% stake in his company.
He wanted the sharks to put money into his restaurant concept that prioritizes delivery. Will the entrepreneur get a deal on Shark Tank? Check out the Salted update to find out!
Salted Net Worth Shark Tank Update 2025
Jeff Applebaum asked for a $500,000 investment in exchange for 5% equity in his company, Salted. This meant he valued his company at $10 million. He did not make a deal with any of the sharks. After the show aired, Salted saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Salted is about $16 million.
Salted didn’t get a deal after his Shark Tank appearance. But Jeff and his company continued to expand. In 2024, the corporation is still operating. They currently operate 17 locations. The annual revenue at each location ranges from $1 million to $2.5 million. By the end of 2024, they hope to have opened 60 more stores and have raised $10.5 million.
In places like Los Angeles, San Francisco, and Chicago, salted is still growing. One of the company’s brands has also been rebranded. Ginger Bowls is the new name for Gingerbird. There are currently six brands owned by Salted. Jeff has demonstrated that his company plan is viable even in the absence of a shark contract. The business has done well and continues to grow.
Salted did not receive a deal. Jeff Applebaum requested $500,000 in exchange for a 5% stake in his company. The sharks had a lot of worries but they enjoyed the food. They were concerned that the company would be too difficult to run and that Salted was not distinctive enough. Additionally, some sharks believed Jeff was ignoring their advice.
No sharks offered a contract because of these problems. Salted has expanded and is still doing well in spite of this.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Rohan Oza | Out | N/A | N/A |
| Lori Greiner | out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Salted Shark Tank pitch
Jeff Applebaum is the company’s founder. He enjoys making stuff and eating. He created Salted as a result of this desire. His goal was to promote healthier eating habits. Additionally, Jeff wanted to ensure that customers could have delicious cuisine delivered right to their door. The business was founded by him five years ago. Originally, Salted was an online culinary school.
Jeff was not as successful with this initial iteration of the company as he had intended. He then attempted to get into the meal kit industry. But this also didn’t work out. After a brief period, several patrons terminated their meal memberships. This was a serious issue. Jeff, however, persisted.
He continued to experiment. He ultimately chose to concentrate on restaurants that solely offer delivery. He understood that eating delivery was becoming more popular. Salted currently uses shared kitchens to run a number of culinary brands. They are able to service more individuals and cut expenses as a result.
Jeff had a lot of difficulties in the beginning. He had to experiment before he found the one that worked. He developed a prosperous business as a result of his perseverance. One of the biggest delivery-only restaurant chains in the nation is now Salted.
The enthusiasm in Jeff Applebaum’s Shark Tank pitch was obvious. He launched the delivery-only restaurant chain Salted. Salted has a number of healthful products, he informed the sharks. Cauliflower Pizza is one of these brands. This brand uses cauliflower crust to manufacture gluten-free pizza. Each slice of pizza only contains 100 calories. Then Jeff introduced Gingerbird, a vegan and soy-free Chinese restaurant.
Then he introduced Moonbowls, which offer nutritious bowls with Korean influences. He concluded by mentioning the $5 Salad Company, which sells reasonably priced salads. Salted does not run conventional eateries, Jeff informed the sharks. In order to save money, they prioritise delivery and make use of common kitchens. According to him, Salted already has partnerships with all of the major delivery platforms. Jeff described the operation of this company’s strategy.
They can save money on labor and rent by employing common kitchens. From a single kitchen, Salted can operate multiple brands. This eliminates the need for many locations and makes it easy to serve a choice of food. Jeff also disclosed that Salted made $250,000 in sales during the month of filming. As a result, their sales for the year were on course to reach $3 million.
Jeff clarified that they were still losing money in spite of this. Over the past 12 months, the business has lost $750,000. According to Jeff despite raising $5 million from investors, Salted has not provided them with any profits. He added that they had almost no expenses associated with acquiring new clients. This occurred as a result of Salted’s partnerships with delivery services that attracted clients.
Jeff was questioned extensively about his company by the sharks. They were interested in learning how Salted generated revenue. Jeff clarified that the business uses communal kitchens for operations. Salted is able to serve several cuisine brands from the same place thanks to these kitchens. This eliminates the need for a full restaurant and makes it easy to provide a range of cuisines.
The sharks wanted to know how Jeff was able to differentiate himself in such a cutthroat environment. Jeff informed them that Salted stood out because of its emphasis on healthy food. He clarified that they provided low-calorie, vegan, and gluten-free meals. The sharks were also interested in learning about acquiring new customers. According to Jeff Salted has teamed with delivery services like Postmates and Grubhub.
Salted was able to attract customers using these sites without the need for paid advertising. But the sharks wondered if this would be long-term viable. If the delivery platforms altered their business models, they questioned Jeff about how he would keep expanding his clientele. Jeff promised them they could begin investing in smart marketing as soon as Salted gained visibility on these platforms.
He clarified that in the cities where they had locations, they would target customers using SEO and SEM. But the sharks weren’t persuaded. They questioned whether the business was genuinely different or merely another delivery service in a saturated market.
Salted’s quick growth was another issue. Jeff reported to the sharks that Salted was growing rapidly. In Chicago, San Francisco, and Los Angeles, he intended to open additional outlets. Because Salted was expanding too quickly without making a profit, the sharks were concerned. They questioned Jeff’s ability to oversee several brands and locations concurrently.
Salted has gone through several iterations of the company before settling on the current concept they added. They questioned if Jeff would be able to adjust to new difficulties in the future.
The sharks were not persuaded after listening to Jeff’s pitch. The first person to leave was Barbara Corcoran. The absence of liquidity events for investors worried her. She didn’t believe she was a suitable fit for the company. Then Rohan Oza said he was anxious about Jeff. He claimed that although Jeff was quite energetic, he also made him feel concerned.
Rohan didn’t want to risk his money on someone he didn’t know well. Kevin O’Leary left as well. He argued that the restaurant industry had narrow profit margins and questioned the valuation. He believed that Jeff’s business plan did not sufficiently differentiate Salted in a highly competitive field. Like Kevin, Mark Cuban expressed his inability to see how Salted would differ from other delivery services.
He believed the company lacked the scalability necessary for long-term success. Lori Greiner made the same decision. She believed that Jeff was not giving her his whole attention and was not sufficiently interested in collaborating with her. Jeff was ultimately not presented with a deal by any of the sharks.
The business’s competitiveness and the difficulties of overseeing several food brands worried them all. Jeff maintained his confidence in his company in spite of the sharks’ worries. He thought that Salted’s emphasis on delivery and nutritious cuisine would contribute to its success.
What Went Wrong With Salted On Shark Tank?
Salted failed to land a Shark Tank deal for a number of reasons. The company’s valuation was one of the main problems. Jeff had proposed a $10 million valuation for Salted, but the sharks didn’t think it was worth it. The restaurant industry is notorious for its narrow profit margins.
The sharks were concerned that Salted wouldn’t generate enough revenue to support this high estimate. The fiercely competitive market was another problem. Jeff was up against a lot of other cloud kitchens and delivery-only eateries.
How could Salted stand out in such a crowded field the sharks wondered? Additionally, they believed that Salted’s business strategy had sufficient originality to endure over time. Jeff’s prior failures with the meal kit and online cooking school enterprises raised concerns. The sharks were unsure whether Jeff could adapt to future challenges. Finally, the sharks felt that Jeff’s rapid expansion could lead to problems. They worried that the company was growing too fast without turning a profit.
Product Availability
Grubhub and Postmates are two delivery services that sell Salted cuisine. In the cities where the business operates, customers can place orders from Salted’s brands. The $5 Salad Company and Cauliflower Pizza Gingerbird Moonbowls are two of Salted’s brands. These companies provide a range of nutritious dishes, such as low-calorie bowls, vegan Chinese cuisine, and gluten-free pizza.
The food at Salted is made to appeal to customers who are looking for quick and healthy dinner options. The brand and location have an impact on prices. For instance, a bowl might cost $12 whereas a pizza might cost about $10. The $5 Salad Company sells reasonably priced salads for as little as $5. Salted keeps growing and opening additional locations. The business has 17 sites nationwide as of 2024.
Conclusion
Salted is still thriving even if it didn’t land a contract on Shark Tank. Because of Jeff Applebaum’s perseverance, Salted has grown to be a prosperous company. The business is still growing and has raised $10.5 million. With a number of brands that provide healthy food options, they currently operate in numerous cities.
Even in a competitive environment, the delivery-first restaurant concept has been shown to be successful by Salted. Jeff has demonstrated how innovative his company concept was. Salted is a well-liked alternative for consumers searching for healthy food delivery services because of its emphasis on convenience and wellness. In spite of the sharks’ worries, Salted has kept expanding and doing well.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
