Finding a fun and effective way to stay fit can be challenging. Many people struggle with boring workout routines or equipment that feels like a chore to use.
Linda Clark and Gloria Hoffman, a mother-daughter duo, noticed this problem and came up with a creative solution: the Simply Fit Board. This uniquely shaped exercise board not only helps you tone your abs, legs, and core but also makes working out fun and engaging.
In Season 7 of Shark Tank, Linda and Gloria presented their innovative product, asking for $125,000 for 15% equity. They wowed the sharks with their energy and a demonstration that even got some of the sharks trying out the board. The Simply Fit Board became a massive hit, proving that fitness can indeed be fun and effective. Did the entrepreneur get a deal on Shark Tank? Check out our Simple Fit Board update to find out!
Simply Fit Board Net Worth Shark Tank Update 2025
Linda Clark and Gloria Hoffman asked for a $125k investment in exchange for 15% equity in their company. This meant they valued their company at $833,333. They made a deal with Lori Greiner for $125k in exchange for 20% equity. This new deal valued their company at $625,000. After the show aired, Simply Fit Board saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Simply Fit Board is about $1.1 billion.
After Shark Tank, the Simply Fit Board skyrocketed in popularity. Lori Greiner’s involvement and her QVC connections gave the product a strong platform. It became a bestseller on QVC and appeared on various TV infomercials. The product also made its way into major retail stores, including Walmart, making it easily accessible nationwide.
The company didn’t stop there. They achieved an incredible milestone of over $160 million in sales, thanks to their partnership with All-Star Innovations, a company specializing in “As Seen on TV” products. While the company’s website is no longer active as of today, the product is still available on Amazon and other platforms. The Simply Fit Board’s journey proves how a simple idea, when marketed effectively, can achieve great success.
Yes, Linda and Gloria secured a deal on Shark Tank. Lori Greiner offered them $125,000 for 20% equity. Though the duo initially asked for 15% equity, they accepted Lori’s offer, understanding the value she would bring to their business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Greiner | $125,000 for 20% equity | $125,000 for 18% equity | Yes |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | $250,000 for 30% equity | N/A | No |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Simply Fit Board Shark Tank pitch
Linda Clark and Gloria Hoffman were inspired to create the Simply Fit Board after noticing how people over 40 often struggled with maintaining balance and fitness. Gloria was specifically inspired by a skateboard toy and thought a similar concept could be used for exercise. They worked hard to design the board, ensuring it was easy to use and fun for all age groups.
The initial stages weren’t easy. They had to figure out the right materials, patent the design, and convince people that this colorful, curvy board could truly be a fitness tool. Their determination paid off, leading them to Shark Tank.
During their pitch, Linda and Gloria demonstrated the Simply Fit Board’s versatility. They showed how it worked on different surfaces and how it could be used for a full-body workout. They highlighted its low production cost ($9.87 per board) and impressive profit margins, selling for around $45.
They also shared their sales numbers: $575,000 in total sales, with $260,000 in profit. This impressed the sharks, especially Lori Greiner, who immediately saw its potential for TV marketing.
Kevin O’Leary: “Is this proprietary?” Gloria explained that the board and platform combination was patented.
Robert Herjavec: “What makes it unique?” Linda emphasized its simplicity, affordability, and focus on core balance exercises.
Barbara Corcoran: “Have you considered infomercials?” Linda and Gloria shared their plans to expand through infomercials and retail.
Lori Greiner: Liked the product’s potential for QVC and offered $125,000 for 20% equity. She believed her expertise in infomercials would take the product to the next level.
Kevin O’Leary: Offered $250,000 for 30% equity but was turned down.
Robert Herjavec: Didn’t see the product as proprietary and went out.
Barbara Corcoran: Recalled past issues with similar products and decided not to invest.
Mark Cuban: Thought the product didn’t align with his portfolio and went out.
Product Availability
The Simply Fit Board is still widely available. It’s sold on platforms like Amazon and is stocked in Walmart stores across the U.S. The product has also been featured in TV infomercials, making it a recognizable fitness tool. While the company’s website is no longer active, customers can easily find the board online.
Conclusion
The Simply Fit Board’s journey from a simple idea to a $160 million business is inspiring. Linda and Gloria’s determination, combined with Lori Greiner’s expertise, turned their vision into a household name. Even though the company’s website is inactive, the product continues to thrive in retail stores and online platforms.
This story shows how a great idea, backed by the right guidance, can lead to incredible success. We’ll be keeping an eye out for future updates on the Simply Fit Board and hope to see it evolve even further.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
