Imagine that you had a problem with snoring while sleeping and your partner is pissed off at you. What if you could have a sleeping pillow that can solve your snoring issue? Here comes the ‘Snorinator.’ The Snorinator is a sort of comfortable and specially designed sleeping pillow that helps you sleep in a better upright posture so your brain gets more oxygen and stops snoring. Lloyd and Susan Ecker are the founders of the Snorinator. They came to the Shark Tank seeking an investment of $100k for 10% equity in their company.
Luckily, the duo secured a deal with two of the Sharks in the form of a combined deal for an investment of $100k for 25% of equity with Lori Greiner & Michael Strahan. They came up for seeking $100k for 10% equity so that their company’s total net worth would reach to $1Million.Here’s what happened to the company ‘Snorinator ’ after Shark Tank and how much it’s worth today.
Did Snorinator Get a Deal on Shark Tank?
Yes! Snorinator secured an amazing deal on Shark Tank. They not only secured a deal. But they got appreciation from all the sharks. They also got a combined deal from Lori Greiner and Michael Strahan. Lloyd and Susan Ecker came to the Shark Tank seeking an investment of $100k for 10% equity in their company.
Although they secured a deal. But it was on the shark’s terms. They secured a combined deal with Lori and Michael for an investment of $100k for 25% in their equity in their company. The couple didn’t get into any negotiations. They just heard the deal. They nodded yes. They were very happy to secure the deal. They all hugged each other and went their ways.
Snorinator Shark Tank Deal Table
| Sharks name | Offer and Demand | Accepted? |
| Kevin O’Leary | Out | N/A |
| Barbara Corcoran | Out | N/A |
| Lori Greiner & Michael Strahan | $100k for 25% | Yes |
| Robert Herjavec | Out | N/A |
Snorinator Anti-snoring Pillow net Worth
Lloyd and Sue Ecker asked for a $100k investment in exchange for 10% equity in their company. This meant they valued their company at $1 million. They made a deal with Michael Strahan and Lori Greiner for $100k in exchange for 25% of their company. This new deal valued their company at $400,000. After the show aired, Snorinators saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Snorinators is about $644,000.
Founders’ Backstory
Lloyd and Susan Ecker are the founders of the Snorinator. The old couple came up with the idea while they were facing some sleeping issues. The Lloyd was facing the Snorting issue. He tried everything but he couldn’t find a solution.
So one day he was reading an article from research done in 1898 which said that by sleeping upright, the brain gets better sleep and it resolves the snorting issue as well. So, they made the anti-snorting pillow for large and small sizes. The couple came to the Shark Tank seeking an investment of $100k for 25% of equity in their company.
Luckily, they did secure an investment. They also got Lori and Michael on their back end. They were very happy to secure the deal.
Snorinator Shark Tank Pitch
The Snorinator Shark Tank Pitch began as the old couple, Lloyd and Susan Ecke,r entered the hall. They came with their sample pillows with a full-size bed placed in the hall. The couple presented their product. In order to give them a live demo, they called Lori and Michael onto the bed and asked them to test the pillow.
Both of the Sharks felt very comfortable upon testing the pillow. Then the couple asked that they were seeking an investment of $100k for 10% equity in their company. In this way, they thought their overall evaluation would be $1 Million overall. Although they secured a deal but only for $100k for 25% of the combined equity. In this way, their net worth dropped to $400,000 overall.
Shark Questions & Discussion
Kevin O’Leary:
Kevin O’Leary asked about the pricing of the Snorinator. They gently replied that $160 per piece and that they also sell it for the size variant.
Lori Greiner:
Lori Greiner asked about the total sales of the Snorinator. They gently replied that they had total sales of $214000 in two years.
Robert Herjavec:
Robert Herjavec asked about their total loss of the Snorinator. They gently replied that they had a loss of lost $500000 in their overall sales.
Michael Strahan:
Michael Strahan asked about the business model of the Snorinator. They gently replied that they work on an online plus retail-based model.
Sharks’ Reactions and Negotiations
Kevin O’Leary:
At first Kevin O’Leary was quite impressed by their spirit. But after getting the answers to the questions, he gently said that it didn’t work for him. So, he was out.
Lori Greiner:
At first Lori Greiner was quite impressed by their presentation. Later, she got involved in it. She also took a demonstration. So, she gave them a combined offer that they couldn’t reject and the deal was locked.
Robert Herjavec:
At first Robert Herjavec was quite impressed and he appreciated their work and business ideas. But after getting all the answers to his questions, he simply said that it didn’t work for him. So, he was out.
Michael Strahan:
Michael Strahan was very much impressed by their presentation. He got into a combined deal with Lori. They both offered them $100k for 25%. All of them agreed. The deal was locked. All of them were happy.
Why Some Sharks Said No
Kevin O’Leary:
Kevin O’Leary was not happy with the pricing model of the Snorinator. So he rejected the product because of the high pricing. That’s why he said no.
Robert Herjavec:
Robert Herjavec wasn’t happy with their overall loss at all. So he rejected the offer. That’s why he said no to the couple.
Barbara Corcoran:
Barbara Corcoran said no because she had surgery so that’s why it didn’t work for her. That’s why she said no to them.
Snorinator Shark Tank Update 2026
The Snorinator is still active in 2026 and continues selling its anti-snoring pillow after appearing on Shark Tank Season 17 in October 2025. Founders Lloyd and Susan Ecker secured a deal with Lori Greiner and Michael Strahan: $100,000 for 25 % equity during their pitch. The pillow is marketed as a memory foam product that helps people sleep more upright to reduce snoring. Since the show aired, the Snorinator has seen increased media attention and online interest. The company expanded its product line to include fitted pillowcases and a travel bag, ran promotional pricing after the episode, and continues selling mainly through its official website, with the pillow priced at around $159.99. There is no public evidence yet of major retail partnerships or large-scale growth beyond these direct-to-consumer efforts.
Product Features & Availability
As far as the features of Snorinator are concerned, it is a foamy medium and large-sized pillow that is framed and designed to be slept in an upright posture. They regulate blood circulation and help with quick sleep.
As far as the availability of Snorinator is concerned, it is available online as well as in retail stores as well. The company is still working to enhance its sales. Check out their Instagram page for more updates.
What Happened to Snorinator After Shark Tank?
Lloyd and Susan Ecker are the founders of Snorinator. Founders Lloyd and Susan Ecker secured a deal with Lori Greiner and Michael Strahan: $100,000 for 25 % equity. As the show aired, their sales surged higher and higher. Their production increased. They received more orders. They also got offers from many retail stores and other business owners as well.
They are still running the company successfully. But their success ratio is far higher than the earlier one. They also have two sharks at their backend.
Conclusion
So, the Snorinator did secure an amazing deal on the Shark Tank. Lloyd and Susan Ecker are the founders of the Snorinator. They came to the Shark Tank seeking an investment of $100k for 10% equity in their company. Although they faced some rejections. But luckily, they got a combined deal from Lori and Michael for an investment of $100k for 25% of equity in their company.
Moreover, they got two sharks in their team. So, they didn’t need to worry about marketing and distribution of the product. They were very happy to be on the Shark Tank. Their total net worth reached $400,000 in overall net worth.
Hi, I’m Waqar Abdullah. I’m an Academic and a Freelance Writer. Out of all TV shows on entrepreneurship and business ideas, Shark Tank is one of my favorite TV shows. This show gives a delightful awareness of the world of business by providing generic and innovative solutions to the ambitious small and large business owners. I’m curious to know more about the tactical thought process and inspiration that lead these companies, as each pitch gives thoughtful knowledge. I’ve figured out that watching Shark Tank has encouraged my enthusiasm for business and entrepreneurship. It has been a very insightful and inspiring experience. In addition to my work as a Research Scholar and Writer, I love reading, cooking, dining, shopping, and hanging out with my friends and family. Read more About me.
