Snow in Seconds Shark Tank Update – Net Worth, Pitch & Deal

Entrepreneur Jonathan Dusing comes to the Shark Tank Season 15 Episode 8 in the Christmas season. His product magically creates a wonderland of snow at home. This product needs only water to mix it, and voila! Snowfall begins. But will Sharks love the falling glitters? Let’s find out.

Snow in Seconds Net Worth

Barbara invested $50,000 for 33.3% equity in the company. At the time of the show the net worth of the Snow In Seconds was $200,000. As of today, there is not much information about the company. Therefore, Snow in Seconds might be out of business.

What Happened to Snow in Seconds After Shark Tank?

Snow in Seconds saw some rise in sales. Due to the appearance of Shark Tank, the success was boosted. They improved their marketplace and reached out to other customers like party planners, parents, etc. However, they improved their social media handles through digital marketing.

Did Snow in Seconds get a deal on Shark Tank?

Yes, Snow in Seconds got a deal. Barbara did get a deal done with Jonathan. Check the details below.

Shark(s) nameOfferDemandCounterofferAccepted?
Barbara Corcoran$50,000 with 10% equity33.3% equity$50,000 for 25% equityYes
Lori GreinerOutN/AN/ANo
Kevin O’LearyOutN/AN/ANo
Daymond JohnOutN/AN/ANo
Mark CubanOutN/AN/ANo

Snow in Seconds Shark Tank Update

snow in seconds net worth

Founders & Their Backstory

Jonathan is an entrepreneur. He began another company that produces sports tech company. It started this company 15 years ago. He mentioned that it was a success as it has excellent revenue and a good number of employees. It offers loyalty programs and digital payments. That company is a great success from Jonathan’s entrepreneurial journey.

Initial Pitch

Jonathan Dusing began his pitch with an introduction and mentioned his offer. He seeks $50,000 with 10% equity in his company. He belongs to Minnesota, which has extreme temperatures in winter. He continued to explain the fun side of snow. Living in cold areas, they can enjoy and have fun with snow. But people who live in hotter and warmer weather deserve to enjoy snow. Then he introduced his product Snow in Seconds.

Jonathan begins the demo of Snow in Seconds for the Sharks. He scooped out a spoon of his product and put it in a bowl. He added water, and snow instantly formed. It feels and looks like real snow and gets ready quickly. He completed his pitch and asked which Sharks wanted to raise profits. Then, a snowfall began on the Sharks, to which Kevin exclaimed it was a Christmas miracle.

Queries about the Product

Barbara begins with her queries about inspiration. Jonathan explained that he come to know about a chemical called sodium polyacrylate. This chemical is for industrial use. It is used for agricultural purposes as it holds water in the soil that helps crops to have sufficient water for longer. Lori inquired about its ingredients, and he answered that it was just one product – sodium polyacrylate. He then asked Sharks if they wanted to try it, and they all agreed.

He continued to guide the Shark to make some snow. Daymond inquired how much snow could be produced with just one pack. Jonathan mentioned that it would be one gallon. Kevin then begins his question that that isn’t anything concerning about it. Jonathan agreed with him. He then stated that his competitors failed to produce snow that realistic.

He mentioned that he’s been in this business for 15 years. This statement made Daymond say that there is some issue, which Mark inquired about. Daymond said he was here after 15 years of business. Lori asked about sales. Jonathan mentioned that his lifetime sales are $2 million, which impressed the Sharks. Mark inquired about last year’s sales, which he cited as a quarter of a million. Mark counter-asked about his profit, to which he said $40,000.

Barbara inquired about the customer’s market. Jonathan mentioned that 50% is used in the film industry, 32% is wholesale, 12% is on Amazon, and 6% is from their website. Daymond inquired about the production cost. He stated that the smallest package that makes one gallon is sold for $4.99 and 72 cents to make. The large package is sold for $12.99 and costs $1.20 to manufacture. Then, the largest package that makes 10 gallons costs $24.99 and $4.20.

Kevin inquired about the retailers at Kroger and Fred Meijer. These were sold in 1500 stores, and repurchase orders from the next year came in. Things were going great till the dark time began. He was going through a divorce case, and his partner outsourced the order, which later missed the deadline by a month. This results in significant loss as they send it back. Lori then inquired about his backstory.

Shark Responses and Final Deal

what happened to snow in seconds after shark tank

Lori was the first one to drop out. She thinks that the packaging and brand name are excellent. However, she believes that the product is season-restricted and specific. She dropped out because she felt the product’s scope was not broad. Kevin mentioned that he hated the seasonal product, so he stepped out. Then Mark stepped out as he thought it was not a business to invest in.

Lori mentioned her concern with three factors. Low profit, long business junket, and Jonathan’s busy life. She then mentioned her interest in seasonal and paced her offer. She offered $50,000 with 33.3% equity. Daymond interrupted the conversation.

He said he had an offer, too, but it wasn’t as good as Barbara, so he stepped out. Jonathan counter-demanded $50,000 with 25% shares. But Barbara didn’t agree to it. Then Jonathan agreed. After a handshake, he left.

What Went Wrong with Snow in Seconds At Shark Tank?

The pitch was exciting, and the demo was also fascinating. But business investments are made for fun. It requires profit, but Snow in Seconds failed at it. Kevin and Mark were concerned about profits and sales, so almost all Sharks were left out except Barbara.

Product Availability

Snow in Seconds is displayed on Amazon. But it is currently not available. So you can purchase the package from their website or any retailer. Social media pages like Instagram or Facebook were last active in December last year. So, it seems like the Snow in Seconds company is doing something big that is in process. Or is it no longer functional?


Having snowfall whenever you want is exciting and fun. Snow in Seconds allows you to do so. So entrepreneur Jonathan Dusing has brought a prediction that converts into snow when mixed with water. This product is non-toxic and safe to use. He demanded for $50,000 for 10%equity. Shark Tank was applauded for this Christmas magic product.

But the magic was gone with low profits and a long business journey. Despite being a fun product and a good presentation, Shark was left out due to its seasonal usage. But Barbara came up with an offer of $50,000 for 33.3% equity. Jonathan’s counter demand is 25%. But when Barbara wasn’t up for it, Jonathan agreed with his Santa to spread the miracles.

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