Drinks on any outdoor trip or tour are a splendid treat for everyone. Have a lot of beverages and drinks in your fridge or on the go in your keg to enjoy more. But they are heavy and take up lots of space. They aren’t convenient and have to be dragged everywhere. But not anymore ,because Square Keg is here.
A Square Keg is a square shape that helps you keep your drinks cold and safe. It can be placed in any fridge and car freezer. Moreover, it has a tap and cartridge attached to have a cold drink each time you pour. Entrepreneur Tim Loucks has designed this idea to be a product to have cold drinks everywhere.
The pitch was decent and sales were impressive. He demanded $300,000 for 10% equity. He impressed all the Sharks. The product is good and efficient with an upcoming product line. But will Sharks invest in keg products? You will be surprised to see the Shark in the end.
square keg Net Worth Shark Tank Update 2025
Tim Loucks asked for a $300k investment in exchange for 10% equity in his company. This meant he valued his company at $3 million. He made a deal with Kevin for $300k in exchange for 20% of his company. This new deal valued his company at $1.5 million. After the show aired, Square Keg saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Square Keg in 2025 is about $2.42 million.
After the Shark Tank appearance, Square Keg got a positive response. It will soon launch its Square Keg VINO for wine drinkers. The deal has closed pretty well as they have expanded their product line. The business is still running.
Yes, Square Keg get a deal with Kevin for $300,000 for 20% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | No |
| Lori Greiner | Out | N/A | No |
| Kevin O’Leary | $300,000 for 20% equity | $300,000 for 15% equity | Yes |
| Peter Jones | Out | N/A | No |
| Mark Cuban | Out | N/A | No |
Square Keg Shark Tank Pitch
Tim introduced himself and placed his offer. He demands $300,000 for 10% equity. He then explained how people prefer to have their beverages with them everywhere. But the huge kegs aren’t able to be carried everywhere. They have a lot of space and it isn’t convenient. So Square Keg invented the best solution.
Square One is a portable keg to carries all your drinks with a tap. It takes up less space and can be used anywhere. You can carry your drink to be dispensed anywhere from a tap. He then concluded the pitch by asking Sharks to try the product. A sample was placed in front of each Shark to pour a glass of drink and try.
Sharks were served with different drinks. They poured themselves a glass of drink and had a toast. Kevin inquired if they had CO2 in the cartridge. Tim replied that this was their new product, which worked on nitrogen. Daymond inquired that the product is great but what if we want to mix some drinks like cocktails? Tim answered that you can get some batches of drinks with us.
Mark exclaimed that it can be helpful to serve themselves. Lori stated that it was for the drinks and beverages but not for the wine. Tim replied that this is an idea at the moment but it’s next in the product line. Mark asked Tim to educate them on how to put the parts of the product together. I informed the Sharks that it was 8 pounds without any drinks. Then, fill the container, assemble it, and pressurize the container.
Kevin inquired if the drinks stayed good. Tim replied that it would be great. Mark asked him to disassemble it so he could see to add another drink. Tim demonstrated the process and explained each step. Lori confirmed Mark about this intention to do the process himself. Daymond just got up to help Mark. Meanwhile, Mark opened the cartridge, which released a lot of pressure.
Sharks were enjoying the moment. Then Peter inquired Tim about the sales as his evaluation is $3 million. Tim mentioned that they have sold more than 4,000 units and made a lifetime sales of $1.4 million over a year. Mark inquired about what has he made out of it. Tim mentioned that they lost a quarter of a million last year but they are on track to make up to 15% with 200 grand this month as they’re being profitable this year.
Peter inquired about the selling cost. Tim stated that it is $259 in retail. He then inquired about the cost of making it. Tim answered that it cost $130 to make them. He also mentioned that they set up a new facility last month to reduce the cost. Kevin stated that this product is for domestic use, not commercial. Tim mentioned that they have direct-to-consumers at the moment as they started in a pandemic.
Peter inquired about the business idea. Tim stated his story. He was an idea-without-action person till November 2017. He woke up late in the night, thinking of the inefficiency of round kegs. Daymond pranked him on it, which everyone liked.
Daymond is the first Shark to step out as he thinks it’s not this type of work field. Kevin inquired if he poured wine into the Square Keg and used the cartridge to remove any oxygen in there to seal the drink. Will it be drinkable for the next 2 weeks? Tim replied that it was a yes and it could be done. Kevin loved the idea. Lori loved the product but she was not ready to invest in it, so she stepped out.
Peter loved the product, but he didn’t think how it could be a great product, so he stepped out. Mark did love the product but he didn’t know how he would fit in this business, so he stepped out. Kevin inquired when is the wine product was coming. Tim answered that it would be ready in less than 3 months. Lori interrupted to ask why didn’t tell her. Kevin is up for the white and red wine in the Square Keg so he made an offer.
Kevin offered $300,000 for 20% equity. Tim replied that he too loved his idea so he counteroffered. Tim counter-offered as $300,000 for 15% equity. Kevin rejects the offer. He stated he liked the simplicity of the product and wanted to make money with it. Tim agreed. The deal was done.
What Went Wrong with Square Keg on Shark Tank
The pitch was decent and sales were good. But Sharks stepped out as they lacked the knowledge about the field. But Kevin took the deal. He got the deal and even planned a new product coming soon.
Product Availability
Square Keg is an online company to sells square-shaped keg that fits almost everywhere. The product expands to drinks, beverages, and much more. However, new products like VINO and NITRO are now available online for wine drinkers. They have accessories in case you have to replace any. Check their website to find more products.
Conclusion
Entrepreneur Tim Loucks is in Shark Tank Season 14 with his square-shaped keg. Easy to carry, fits in the fridge, and is poured with the cartridge. He demands for $300,00 for 10% equity. The pitch was good and Sharks liked the product and sales. However, Sharks stepped out.
Many Sharks lack the industry experience. This is where Kevin jumped in with a deal. He offers $300,000 for $20% equity. After two rounds of counter offers, Tima greed, and the deal was done.
Hello everyone, I’m Sara Javed. I’m an IT professional expert with project management and design skills. Besides writing, I love playing video games, designing digital art, and reading books. I love Shark Tank due to its innovative business idea and unpredicted reactions of Sharks. This keeps me glued to the screens to watch the next catchy moment. Read more About me.
