Finding the right jewelry can be tough. Some pieces are too flashy, some too simple, and others just don’t feel unique enough. Many people struggle to find jewelry that’s stylish but also holds meaning. That’s where Stella Valle comes in. Created by two sisters and military veterans, Stella Valle is a jewelry brand that blends strength and elegance, offering bold yet sophisticated pieces.
The founders, Paige Dellavalle and Ashley Jung served in the military before launching their jewelry business. They wanted to create something that reflected both their experiences and their love for fashion.
On Shark Tank Season 4, they pitched their business, hoping to get an investment that could help them grow. They asked for $150,000 in exchange for 25% equity in their business. Did the entrepreneur get a deal on Shark Tank? Check out our Stella Valle update to find out!
Stella Valle Net Worth Shark Tank Update 2025
Ashley Jung and Paige Dellavalle went on Shark Tank asking for $150,000 for 25% of their company. This meant they thought their business was worth $600,000. They made a deal with Mark Cuban and Lori Greiner for $150,000 for 35%, lowering the valuation to $428,571. The episode was aired on May 3, 2013. The jewelry brand continues to operate successfully and sells both online and through major retailers. Using the default 10% yearly growth method, the current net worth of Stella Valle is estimated to be around $3–4 million in 2025.
The company experienced significant growth after appearing on Shark Tank. Despite Mark Cuban’s initial reluctance, Lori Greiner took the brand to QVC, where it performed well. Stella Valle also landed deals with major retailers like Target, Jared Jewelers, and Amazon, making their jewelry more accessible to customers across the U.S.
The sisters expanded their business further by opening two retail locations, one in New Hope, Pennsylvania, and another in Flemington, New Jersey. As of today, Stella Valle is still in business, offering stylish and meaningful jewelry pieces that continue to attract new customers.
Yes, Stella Valle secured a deal on Shark Tank. Lori Greiner and Mark Cuban teamed up to offer $150,000 for 35% equity in the company. This was higher than the 25% equity the sisters initially wanted to give up, but they accepted the offer to gain the expertise and resources of both Sharks.
| Shark(s) name | Lori Greiner and Mark Cuban | Counteroffer | Accepted? |
| Lori Griener and Mark Cuban | $150,000 for 35% equity | N/A | Yes |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Stella Valle Shark Tank pitch
Paige Dellavalle and Ashley Jung are not your typical jewelry designers. Before launching Stella Valle, both sisters served in the military. Their experiences as combat veterans inspired them to create a jewelry brand that represented strength, resilience, and elegance. They wanted their pieces to symbolize empowerment and individuality while maintaining a fashionable look.
Starting the business was not easy. They faced challenges in designing, manufacturing, and marketing their jewelry. Without formal business training, they had to learn everything on their own. However, their determination and creativity helped them establish a brand that stood out in the competitive jewelry market.
When Paige and Ashley entered the Shark Tank, they introduced themselves as sisters, military veterans, and jewelry designers. They explained how Stella Valle blends masculine and feminine elements to create bold, meaningful jewelry. They asked for $150,000 in exchange for 25% equity in their business.
The sisters highlighted their achievements, including selling their jewelry at Bloomingdale’s and Henri Bendel through trunk shows. They also shared their sales numbers, $75,000 to date, and projected $80,000 for the year. Their goal was to expand Stella Valle nationwide and build a strong brand presence. Keep reading our Stella Valle update to see what happens next!
Each Shark had different concerns and questions about the business.
Kevin O’Leary: He wanted to know about sales and profitability. Paige shared that they had sold $75,000 worth of jewelry so far, with an expected $80,000 by the end of the year. Kevin was skeptical about the valuation and profitability.
Robert Herjavec: He questioned why Bloomingdale’s and other stores had not permanently stocked their products. Paige explained that they were doing trunk shows to build brand recognition before securing a permanent retail spot. Robert wasn’t convinced and worried about the long-term strategy.
Mark Cuban: He asked about production costs and pricing. Paige revealed that a piece costing $3 to make was sold for $96. Mark was impressed by the high-profit margins but was unsure if the trunk show strategy was the best way to scale.
Lori Greiner: She loved the jewelry and asked if they donated a portion of their sales to veterans. Paige confirmed that they supported the Wounded Warrior Project. This resonated with Lori, making her more interested in investing.
Each Shark had a different reaction to Stella Valle’s pitch.
Kevin O’Leary: He did not believe in the business’s valuation and found the sales numbers too low. He was the first to go out.
Robert Herjavec: He did not like the trunk show business model and felt that the brand should have secured permanent retail deals instead. He decided not to invest.
Daymond John: He liked the sisters’ story but admitted that he didn’t have a strong interest in jewelry, so he went out.
Lori Greiner: She loved the jewelry and saw potential in it. She asked Mark Cuban if he would partner with her on a deal.
Mark Cuban: Initially, he didn’t want Stella Valle on QVC, but he liked the product and saw an opportunity. He teamed up with Lori to offer $150,000 for 35% equity. Paige and Ashley accepted the deal, and Stella Valle secured two powerful investors.
Product Availability
From our Stella Valle update research, the jewelry brand is still in business and has grown since appearing on Shark Tank. The sisters have expanded their business by selling their products in major retail stores and online platforms.
Stella Valle jewelry is available on their official website, where customers can find different styles of bracelets, necklaces, and other accessories. They also sell on Amazon, making it easy for people to buy their products from anywhere.
The jewelry pieces range in price from $30 to $375. They use materials like alloy and Swarovski crystals, giving them a high-end look while keeping them affordable. Customers can shop their collection both online and in select retail stores.
Conclusion
Stella Valle’s journey on Shark Tank was inspiring. The sisters proved that with determination and creativity, they could turn their vision into a successful business. Lori Greiner and Mark Cuban’s investment helped them grow, and today, Stella Valle continues to thrive in the jewelry market.
Their story is a great example of how passion and perseverance can lead to success. Whether through QVC, Target, or their retail stores, Paige and Ashley have built a brand that empowers and inspires others.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
