Attempt to open a door without making contact with the handle. That must be difficult. Mike Sewell recognized the need for a new method of opening doors. It was germs that made him think of this. Public door handles are often contaminated. Mike created a product named StepNPull with his team. Instead of using your hands to open doors, you can use your foot.
In Season 12 of Shark Tank, they presented this concept. The sharks approved of the plan. They were aware of the desire for hygiene. Mike made a $300,000 offer to the sharks for 3% of his business. Will the entrepreneur get a deal on Shark Tank? Check out our StepNpullupdate to find out!
stepNpull Net Worth Shark Tank Update 2025
Mike Sewell asked for a $300k investment in exchange for 3% equity in his company. This meant he valued his company at $10 million. He made a deal with Kevin O’Leary for $300k in exchange for 6% of his company. This new deal valued his company at $5 million. After the show aired, StepNPull saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of StepNPull is about $6.66 million.
Following their appearance on Shark Tank, StepNPull saw even greater success. The business is still operating in 2024. StepNPull is used by major corporations such as Whole Foods, Google, USPS, and Ikea. They even got their merchandise at Snapchat headquarters! The business brings in more than $1 million annually.
StepNPull is currently valued at $15–20 million. Mike is really pleased with his crew. In particular, during the COVID-19 pandemic, they assisted a great number of people in staying safe. People still use their product since it is simple to use, and they want to stay away from germs.
StepNPull did indeed land a deal. Mike Sewell requested $300,000 in return for 3% of his business. Kevin O’Leary made an offer of $300,000 for 6% shares throughout the negotiations. Daymond John and Lori Greiner also offered offers but Mike chose to accept Kevin’s arrangement.
Mike opposed the royalty arrangement in Lori’s offer, while Daymond demanded greater equity than Kevin. Ultimately, Mike agreed to Kevin’s demands and took the money to further expand StepNPull.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | 300$,000 for 12% equity | #1 $3000,000 for 8% equity #2 $3000,000 for 6% equity #3 $ 3000,000 for 7% equity | N/A |
| Lori Greiner | $300,000 for 5% equity, plus a $0.50 royalty until $500,000 was repaid, then a $0.20 royalty in perpetuity | N/A | N/A |
| Kevin O’Leary | $300,000 for 7% equity | $300,000 for 6% equity | yes |
| Robert Herjavec | out | N/A | N/A |
| Mark Cuban | out | N/A | N/A |
StepNpull Shark Tank pitch
StepNPull was founded by Mike Sewell and his two partners in response to a concern they observed with people touching unclean door knobs. They came up with the concept of using feet to open doors because they wanted to create a straightforward solution.
Sales were extremely slow in the beginning. Their first five years of operation brought in only approximately $35,000. Mike and his group continued despite the difficulties.
A lot of things altered when the COVID-19 epidemic struck. StepNPull’s sales quickly increased as more individuals felt compelled to refrain from touching door handles. They were able to keep people safe during a difficult period because their hard work paid off.
Mike Sewell was prepared to show StepNPull to the Sharks as soon as he entered the Shark Tank. He clarified that people can pull open doors with their feet rather than their hands thanks to door openers. This is useful for those who have their hands full in addition to helping to prevent germs.
Mike reported that StepNPull had made $7 million in sales to date and that his business had increased during the pandemic. These figures impressed the Sharks. He also discussed how much it cost him to create the product—between $8 and $9—and how much it sells for $29.95.
Mike requested the Sharks for $300,000 for 3% of his company since he realised he would need help to meet the increasing demand.
The Sharks questioned StepNPull a lot. They were interested in the profit margin and the cost of production. In response, Mike stated that the door opener is made for about $8 to $9 and retails for over $30. This indicated a healthy profit margin.
How much business was generated by direct-to-consumer sales was another query. According to Mike internet sales accounted for the remaining 75% of sales with direct-to-consumer sales making up the remaining 25%. He also mentioned that he would be able to save even more money if he could locate a manufacturer who could produce the goods for less than $7.
Several Sharks expressed interest in StepNPull after learning about it. After speaking with Mike, Kevin O’Leary reduced his initial offer of $300,000 for 10% equity to 6%. Daymond John also made an offer, requesting $300,000 in exchange for 12% stock. Lori Greiner’s offer was different because she wanted a royalty deal.
Mike heard all the offers, but his favorite was Kevin’s. He did not want to pay a royalty or give up a great deal of equity. Ultimatel,y they closed the deal when he accepted Kevin’s $300,000 offer in exchange for 6% ownership.
What Went Wrong With StepNpull On Shark Tank?
Not every Shark made a StepNPull offer. Robert Herjavec and Mark Cuban were unwilling to make investments in the business. Mark stated that since the product was expanding on its own Mike didn’t require a deal. Also Robert passed since he didn’t think the business was a good fit for him.
Mike disagreed with Lori’s offer because it contained a royalty. Mike rejected Daymond’s offer as well since it demanded more stock than Kevin’s did.
Even if not all Sharks were pleased with the deal, StepNPull gained a lot from it.
Product Availability
Although StepNPull is a basic device it has a significant impact. People can open doors with it without having to touch dirty handles. This is particularly useful in public areas and restrooms in offices.
The device may be attached on any door and is composed of sturdy materials. Although it sells for about $30 it costs $8 to $9 to create. StepNPull is available online at places like Amazon and companies are able to brand it with their logos.
The product is still being sold by the company in a variety of offline and online locations. Every detail regarding their product line and costs can be found on their website.
Conclusion
The Shark Tank journey of StepNPull showed how a small concept might address a large issue. Using their feet rather than their hands to open doors is how Mike Sewell’s invention helps people avoid germs. The business has expanded since reaching an agreement with Kevin O’Leary for $300,000 in exchange for 6% equity.
StepNPull continues to grow and earns more than $1 million annually as of 2024. The device is being used by major corporations like Google, USPS, and Ikea, and it is helping to keep people safe.
StepNPull appears to have a great future ahead of it, and we’re excited to watch how it develops and serves customers worldwide.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
