Halloween is a time of fun, costumes, and treats. But for parents, it can also bring concerns about all the candy their kids consume. Too much sugar isn’t healthy, and parents often wish there was a way to balance the joy of trick-or-treating with something healthier.
Rob Bouley and Lara Riley understood this problem. They came across an old Halloween tale about the Switch Witch. This witch could exchange candy for presents, offering kids an exciting reason to give up some of their sugary loot. Rob and Lara decided to bring this story to life as a new Halloween tradition. They created a book and plush set to help parents introduce the Switch Witch to their kids.
On Shark Tank Season 7, they hoped to get a deal to grow their business. The entrepreneurs asked for $55,000 in exchange for 25% equity in their business. Did the entrepreneurs get a deal on Shark Tank? Check out our Switch Witch update to find out!
Switch Witch Net Worth Shark Tank Update 2025
Rob Bouley and Lara Riley asked for a $55k investment in exchange for 25% equity in their company. This meant they valued their company at $220,000. Unfortunately, they did not secure a deal on Shark Tank. After the show aired, Switch Witch saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Switch Witch is about $290,000.
The company is still in business and thriving as of today. After their Shark Tank appearance, Rob and Lara focused on promoting their product seasonally. Their marketing now begins in mid-August, helping families prepare for Halloween. The Switch Witch book and plush set have gained a loyal following.
You can buy the product directly from the Switch Witch website. The company has also expanded its reach, offering products through various online retailers. Their dedication to spreading a healthier Halloween tradition has kept their business alive and growing.
Unfortunately, Rob and Lara did not secure a deal on Shark Tank. While their idea was creative and aimed at solving a genuine problem, the Sharks had concerns about its originality and scalability. The negotiations ended without an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Switch Witch Shark Tank pitch
Rob Bouley and Lara Riley were parents who wanted to solve a problem many families face every Halloween. They noticed how much candy kids collect and consume during the season. While they didn’t want to take away the fun of Halloween, they also wanted to offer a healthier alternative. Inspired by the old fable of the Switch Witch, they developed a way to bring the story into modern homes.
The journey wasn’t easy. Like most startups, they faced challenges, from product design to marketing. They had to convince parents to adopt this new tradition. But their passion for creating a healthier Halloween tradition kept them motivated.
Rob and Lara entered the Shark Tank with high hopes. They asked for $55,000 in exchange for 25% equity in their business. They started their pitch by explaining the problem many parents face during Halloween. Kids love collecting candy, but all that sugar isn’t healthy.
They then introduced their product, a storybook and plush set. The storybook explains the tale of the Switch Witch, who trades candy for gifts. The plush toy serves as a fun reminder for kids about the tradition. Rob and Lara brought kids on stage dressed in Halloween costumes to demonstrate how the Switch Witch works. The kids placed their candy in a bowl and went to bed. The idea was that the Switch Witch would replace the candy with presents by morning. Keep reading our Switch Witch update to see what happens next!
The Sharks had many questions about the product.
Mark Cuban asked if the product could go viral on its own. He wanted to know if people were naturally excited about it. Rob and Lara explained their marketing efforts and said they were working hard to spread the idea.
Lori Greiner questioned how well the product could do since Halloween is only one day. Rob and Lara tried to explain that the storybook could become part of family traditions, like Elf on the Shelf.
Kevin O’Leary asked about their sales. Rob and Lara shared that they had sold 815 units in their first season. Kevin said that while the idea had some merit, it wasn’t original enough for him.
Robert Herjavec expressed his love for free candy on Halloween and said he didn’t think parents would want to take it away from kids.
Daymond John asked if the product could grow into something bigger. Rob and Lara said they believed it could. However, Daymond felt it was too early for an investment.
Mark Cuban said the product needed to go viral naturally. Since it hadn’t, he decided to pass.
Lori Greiner mentioned that Halloween was just one day, and she didn’t see a big market for the product. She went out.
Kevin O’Leary liked the concept but felt it wasn’t original. He told them they should “take it behind the barn and burn it” before bowing out.
Robert Herjavec didn’t like the idea of taking away candy from kids. He also passed.
Daymond John tried to be kind, saying the idea might grow into something great someday. But he felt it was too early to invest and went out as well.
Sadly, Rob and Lara left without a deal.
What Went Wrong With Switch Witch On Shark Tank?
Several factors worked against Switch Witch during their Shark Tank pitch. The Sharks felt the idea wasn’t original. Kevin O’Leary pointed out that the story of the Switch Witch already existed, and Rob and Lara’s version didn’t bring enough innovation to the table.
Another issue was the seasonal nature of the product. Lori Greiner emphasized that Halloween is just one day, not a long season. This limited the potential for consistent sales throughout the year.
The Sharks also doubted whether parents would embrace the tradition. Robert Herjavec said he didn’t think families would want to take away their kids’ candy. Lastly, Mark Cuban felt the product needed to go viral naturally, which it hadn’t.
Product Availability
The product is available and thriving today. The Switch Witch storybook and plush set are sold on the company’s website. They’ve also expanded to other online platforms, making it easier for families to purchase the product.
The product includes a beautifully illustrated storybook and a plush toy. The book explains the tradition of the Switch Witch, making it easy for parents to introduce it to their kids. The set is reasonably priced, ensuring that families can afford to start this new tradition.
Conclusion
Switch Witch started with a simple goal: to make Halloween healthier and more fun for kids. Although Rob and Lara didn’t get a deal on Shark Tank, they didn’t give up. They continued to promote their product, focusing on seasonal marketing. Today, the company is still in business and has a loyal customer base.
The journey of Switch Witch on Shark Tank shows the importance of resilience. Even without a deal, the entrepreneurs kept their dream alive. Families across the country now enjoy a healthier Halloween tradition thanks to their efforts. Stay tuned for future updates on Switch Witch and see how their story continues to unfold.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
