Children often carry their stuffed animals everywhere. These beloved toys collect dirt and germs. Parents worry about keeping them clean without causing damage. Washing stuffed animals can scratch their eyes or tear their seams.
Nicole Townend, a caring mother, noticed this problem. She wanted a safe way to clean her children’s stuffed animals. This led her to create “Teddy Needs a Bath.” It’s a special bag that protects stuffed animals in the washer and dryer.
Nicole presented her idea on Season 4 of Shark Tank. She hoped to get support from the Sharks. Nicole asked $50,000 for 10% equity in her company. Did the entrepreneur get a deal on Shark Tank? Check out our Teddy Needs a Bath update to find out!
Teddy Needs a Bath Net Worth Shark Tank Update 2025
Nicole Townsend went on Shark Tank asking for $50,000 for 10% of her company. This meant she thought her business was worth $500,000. She made a deal with Mark Cuban for $100,000 for 40%, lowering the valuation to $250,000. The episode was aired on February 1, 2013. The company later became inactive and no longer sells its products. The current net worth of Teddy Needs a Bath is $0 in 2025.
The company continued to grow after appearing on Shark Tank. Nicole’s product gained attention from parents looking for safe ways to clean stuffed animals. The exposure from the show helped increase sales. The product became available in various stores and online platforms. As of today, Teddy Needs a Bath is still available for purchase on their website. The bags come in two sizes: Small (10”x15”) and Extra Large (20”x30”).
Yes, Nicole secured a deal on Shark Tank. She initially asked for $50,000 in exchange for 10% equity in her company. After negotiations, Mark Cuban offered her $100,000 for 30% equity and a 10% royalty until his investment was recouped. Nicole accepted this offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Griener | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | 1# $50,000 for 50% equity and 10% royalty until the investment is recouped, then 5% royalty in perpetuity 2# $50,000 for 30% equity and 10% royalty until the investment is recouped, then 5% royalty in perpetuity 3# $50,000 for 30% equity and 10% royalty until the investment is recouped | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $100,000 for 40% equity | $100,000 for 30% equity and 10% royalty until the investment is recouped | Yes |
Teddy Needs a Bath Shark Tank pitch
Nicole Townend is a mother who noticed her children taking their stuffed animals everywhere. These toys collected dirt and germs, which concerned her. She wanted a way to clean them without causing damage. This led her to create a special bag that protects stuffed animals during washing and drying.
She named it “Teddy Needs a Bath.” Nicole faced challenges in developing her product. She had to design a bag that was both effective and safe for different types of stuffed animals. She also worked on finding the right materials and manufacturing processes.
Nicole entered the Shark Tank seeking $50,000 for 10% equity in her company. She explained the problem of dirty stuffed animals and how washing them can cause damage. She introduced her solution: a cotton bag with a zipper, designed to protect stuffed animals in the washer and dryer. Nicole shared that her product cost $2.25 to manufacture and retailed for $14.99.
She had made $12,000 in sales over six months, primarily through the Babies R Us website. She also mentioned plans to expand her product line to include scented dryer sheets. Keep reading our Teddy Needs a Bath update to see what happens next!
The Sharks had several questions for Nicole.
Robert Herjavec asked why parents couldn’t just put stuffed animals directly into the washer. Nicole explained that doing so could scratch the plastic eyes, rip seams, or damage the washer and dryer.
Lori Greiner questioned what would prevent other companies from copying her idea. Nicole responded that she had a patent pending and that her bag was unique because it was made of cotton and had a specific zipper design. She noted that competitors used mesh materials.
Mark Cuban inquired about the cost of making the bag and its retail price. Nicole provided the figures and discussed her sales and future plans.
Lori Greiner expressed doubt about the product’s uniqueness and decided to go out.
Robert Herjavec didn’t see a large market for the product and also went out.
Daymond John felt it was too early to invest without more proof of concept and chose to go out.
Kevin O’Leary liked the concept and offered $50,000 for 50% equity, along with a 10% royalty until his investment was recouped, which would then drop to a 5% royalty in perpetuity.
Mark Cuban offered $100,000 for 40% equity. Nicole countered Mark’s offer with $100,000 for 30% equity and a 10% royalty until the investment was recouped. Mark accepted this counteroffer, and they made a deal.
Product Availability
From our Teddy Needs a Bath update research, the product is still available for purchase. The bags are designed to protect stuffed animals during machine washing and drying, ensuring they remain clean and undamaged. Customers can find the product on the company’s website, Amazon, and select retail stores.
Additionally, the company expanded its product line by introducing Teddy Needs Bath dryer sheets. These sheets are non-toxic, hypoallergenic, and lightly scented to keep stuffed animals smelling fresh after washing.
As of recent updates, the product continues to receive positive reviews from parents who appreciate its convenience and effectiveness.
Conclusion
Teddy Needs a Bath is a simple yet practical solution for cleaning stuffed animals without causing damage. Nicole Townend saw a common problem faced by parents and created a product to solve it.
After the show, the business experienced growth, with increased sales and expanded product availability. While some Sharks doubted its long-term potential, Nicole proved that there was a market for her product.
Today, Teddy Needs a Bath continues to be a trusted brand for parents who want a safe and easy way to clean their children’s stuffed animals. Whether bought through online platforms or retail stores, the product remains a helpful tool for keeping kids’ favorite toys fresh and hygienic.

Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.








