You won’t find your average ice cream shop at The Yard. This is a place where you can use the most delicious and entertaining components to create your own milkshake. It was Founded by Logan and Chelsea Green. The Yard aims to provide milkshakes that are not only delicious but also unique. Their concept was a milkshake bar where customers could mix and match ingredients to make their ideal dessert.
Season 11 of Shark Tank included The Yard. The Sharks were given the opportunity to invest in their business. They wanted 10% stock in exchange for $400,000. The Sharks sampled the milkshakes in the show and enquired about the company in great detail. Will the entrepreneur get a deal on Shark Tank? Check out The Yard update to find out!
The Yard Net Worth Shark Tank Update 2025
Logan and Chelsea Green asked for a $400k investment in exchange for 10% equity in their company. This meant they valued their company at $4 million. They made a deal with Mark Cuban for $400k in exchange for 22% equity in new franchise locations only. Since this deal did not apply to the original business, the main company’s valuation remained at $4 million. After the show aired, The Yard saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Yard is about $5.86 million.
The Yard became a greatly successful business after Shark Tank. They opened numerous new outlets for their milkshake bar. Alabama, Florida, Georgia, and Arizona are among the ten states where the corporation currently operates stores. The Yard is doing very well and is still operating today. Their yearly revenue has exceeded $3 million.
Today the business offers more than just milkshakes for sale. They sell edible cookie dough in glass jars on their website. Fans of their brand can purchase items such as hats and tees from them. The Yard is still expanding as of 2024. In addition to having franchise locations across the US, they are constantly seeking to enter new markets. After Shark Tank the business is doing better than before.
The Yard did indeed land a deal. In the tank, Logan and Chelsea Green requested $400,000 for a 10% stake in their company. In the end, they accepted Mark Cuban’s offer. He made a $400,000 offer in exchange for 22% stock.
The agreement did not apply to existing franchise sites. It’s only applied to new ones. This implies that Mark Cuban would receive a portion of the proceeds from newly opened businesses following the Shark Tank program. Logan and Chelsea chose to accept the offer since they felt it was a decent one.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | $400,000 for 12.5% equity in the entire business | N/A | N/A |
| Kevin O’Leary | $400,000 for 15% equity in the entire business | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | $400,000 for 25% equity in new franchise locations only | #1 $400,000 for 20% equity in new franchise locations only #2 $400,000 for 22% equity in new franchise locations only | Yes to 2nd offer |
The Yard Shark Tank pitch
The Yard was founded by Logan and Chelsea Green. Their passion for dessert and milkshakes served as the inspiration for the company. They observed that there were few locations where individuals could create their own milkshakes. They want to create an enjoyable experience where patrons can select from a variety of flavors and toppings.
To open their first store in Alabama the founders put in a lot of effort. In the beginning, it was difficult since launching a firm is difficult. In order to differentiate their milkshakes, Logan and Chelsea had to come up with a unique idea. In addition, they had to pay for ingredients and ensure that their milkshakes tasted fantastic.
In their Shark Tank pitch, Logan and Chelsea described The Yard as a location where customers could savor large creative milkshakes. They shared with the Sharks their plans to build more franchise locations and their successful flagship stores. Chelsea and Logan requested $400,000 for a 10% stake in their company.
They clarified that they required the Sharks’ assistance to open more locations even if their business was already expanding quickly. The milkshakes are big and stuffed with various toppings. They can cost up to $50. Logan and Chelsea informed the Sharks that before their appearance on the show The Yard had sold $1.4 million in total.
The Yard’s business strategy raised a lot of problems for the Sharks. They wanted to know how much money they were making and how much it cost to make the milkshakes. The Sharks were shocked to hear that the largest size of the milkshakes could cost up to $50 and had 650 calories. The fact that the milkshakes cost between $4 and $9 each caught their interest as well.
The Sharks were interested in learning more about Logan and Chelsea’s company expansion plans. They questioned the number of stores they could open and the franchising concept. The Sharks were concerned about the expense of creating new locations but they liked the concept of the milkshake bar.
The Sharks’ opinions on The Yard were divided. Robert Herjavec was concerned that new franchise locations might not generate enough revenue because of their lack of proven sales. Due to this Robert chose to drop out. Daymond John said that he was already employed by another dessert company and did not want to become affiliated with The Yard.
Kevin O’Leary Made an offer but insisted on owning equity in the entire company and not just the new franchises. Another offer was made by Lori Greiner but she only offered a 12.5% stake. Mark Cuban made an offer for just the new franchise. After he made an offer of $400,000 for 25% equity Logan and Chelsea negotiated out a deal. He agreed to take only 22%. Logan and Chelsea accepted Mark’s deal.
What Went Wrong With The Yard On Shark Tank?
On Shark Tank, things didn’t go as planned for The Yard. The concept of investing in new franchise stores did not sit well with all Sharks. The new outlets had no proven sales figures therefore Robert Herjavec thought they were too risky. He believed it would be difficult to predict the success of the new franchises. Daymond John left because he didn’t want to start a competition with the other dessert company he was already working with.
Both Lori Greiner and Kevin O’Leary made offers but Mark Cuban’s was more appealing to Logan and Chelsea. Despite some difficulties in convincing all of the Sharks. The Yard ultimately succeeded in landing a deal with Mark Cuban.
Product Availability
One of the most unique dessert experiences is The Yard. They provide personalized milkshakes with vibrant and entertaining toppings. Every consumer has the option to customize their own milkshake by selecting various flavors and ingredients. Pre-made milkshake alternatives including themes like cookies, sweets, and even edible cookie dough are also available at The Yard. Their large extravagant milkshakes are ideal for exciting treats or special occasions.
Consumers can stop by one of The Yard’s several franchise locations. In addition to other states, they have stores in Alabama, Florida, Georgia, and Arizona. On its website, The Yard also offers edible cookie dough for sale. The cookie dough is stacked with various flavors and comes in glass jars. Additionally, Yard’s web store offers t-shirts and hats for sale to customers.
Conclusion
A fun idea to create large creative milkshakes was the inspiration behind The Yard. Logan and Chelsea Green made an important step by going on Shark Tank after putting a lot of effort into expanding their company. Mark Cuban offered them $400,000 in exchange for 22% ownership in additional franchise sites and they accepted the request.
Since their Shark Tank debut, The Yard has expanded significantly. They currently generate over $3 million in income annually and operate stores in ten different states. The Yard continues to grow by opening new franchise locations and is still operating today. Fans of The Yard can get their delectable cookie dough and milkshakes online or at one of their locations.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
