TruFIT Customs Shark Tank Update – Shark Tank Season 16

Consider for a moment if you could find a business that’s making custom-fit products more accessible. Here comes the ‘TruFIT Customs,’ a company that manufactures Sports Mouth Guards for traditional athletes. They aren’t like traditional mouthpieces, which are big, bulky, and uncomfortable. The TurFIT Custom fit everyone’s unique custom profile. Each mouth guard is made up of the latest 3d printed scan technology, which features shockwave technology,

a sleek, slim profile, and a cut so you can breathe. Matthew is the CEO of ‘Venture.’ He came to the shark tank seeking an investment of $750k for 5% equity in his company. Luckily,y he got two deals from the Shark Tank. After some counters, he secured a deal with Rashaun Williams for $750k for 10% equity in his company.

Here’s what happened to the company ‘TruFIT Customs’ after Shark Tank and how much it’s worth today. 

Did TruFIT Customs Get a Deal on Shark Tank? 

Yes! The TruFIT Customs secured a deal with Rashaun Williams for $750k for 5% equity in their business. Matthew did an amazing job on the Shark Tank. However, he faces three disappointing rejections from the three sharks. But he didn’t give up on his vision and venture. So he moved forward and received two offers from Kevin O’Leary and Rashaun Willimas respectively. Kevin gave him a lucrative offer of $750k for 3% equity+ a royalty of $2 per unit. $2.2 Millions are paid. Rashaun gave him an offer of $750k for 10% equity, which was accepted, and they made a deal and went their ways happily.

TruFIT Customs Shark Tank Deal Table

Sharks name	Offer and Demand	Accepted?
Kevin O’Leary	$750k for 3% equity+ a royalty of $2 per unit $2.2 Millions are paid.	N/A
Daymond John	Out	N/A
Lori Greiner	Out	N/A
Rashaun Williams	$750k for 10% equity	Yes
Mark Cuban	Out	N/A

TruFIT Customs net worth

Matthew went on Shark Tank asking for $750k for 5% of his company. This meant he valued TruFIT Customs at about $15 million. He secured a deal with Rashaun Williams for $750k for 10% equity. After the episode aired, TruFIT Customs saw a big increase in website traffic, sales, and social media exposure. With pre-show revenues of $115k in 2022 and $750k in 2023, projected sales of $1.4 million, viral attention from Shark Tank, continued growth in direct-to-consumer orders, and increasing demand for custom-fit athletic protection gear, TruFIT Customs’ current net worth in 2026 is estimated to be around $6 million to $8 million.

Founders’ Backstory 

Matthew is the CEO of ‘Venture.’ He is an entrepreneur and works with athletic companies and other brands as well. He began their company in 2022 and earned good marginal profits. Then they also made money in 2023 and onwards. This year they are projecting more than $1.4 Millions. But he wanted to scale his company and grow his reach into the market. That’s why he came to the Shark Tank seeking an investment of $750k for 5% equity in his company.

Luckily, he got two offers from Kevin and Rashaun, respectively. But after some rounds of negotiations, he secured a deal with Rashaun Williams. 

TruFIT Customs Shark Tank Pitch 

TruFIT’s pitch began as Matthew entered the shark tank. He came up with a vibrant and calm personality. He first introduced himself and then began his presentation. He presented his grey samples to the sharks. The sharks told him that he had a hefty evaluation, so they wanted to know about his hefty sales. He said that they did $115k in sales in 2022 and $750k in 2023, and projected to do $1.4 Millions the following year. They asked about his CAC. He told them it’s $23.

He also said that with that CAC, they have 40% margins. He then asked to seek an investment of $750k for 5% equity in his company. In this way. He wanted to project an evaluation of $15 Millions. Luckily, he got two offers from Kevin and Rashau,n respectively. But due to his interests matched with Rashaun’s, he made a deal with Rashaun for $750k for 10% equity in his company.

Shark Questions & Discussion

Kevin O’Leary:

Kevin O’Leary asked about the evaluation of his company’s total earnings. He politely replied that it puts them into a $7.5 Millions of total net worth.

Daymond John:

Daymond John asked about the reason behind hefty evaluations. He gently replied that he wanted to scale his business, which is why he has this higher evaluation.

Lori Greiner:

Lori Greiner asked about the quality of the product. He politely replied that he would give a premium quality mouth guard which is custom designed with 3D printed machines fitted on every enamel.

Rashaun Williams:

Rashaun Williams asked about the cost and price of the product. He politely replied that it cost them $31 and they sell it for $95

Mark Cuban:

Mark Cuban asked about the 3d printed model they were using. He gently replied that they are using robots and 3d scanning machines for CNC machining as well.

Sharks’ Reactions and Negotiations

Kevin O’Leary:

Kevin O’Leary showed much interest in his product and offered him $750k for 3% equity+ a royalty of $2 per unit. $2.2 Millions are paid.  

Daymond John:

Daymond John didn’t show much interest in the product. That’s why after getting all of his answers, he simply walked out of the deal.  

Lori Greiner:

Lori Greiner listened to his presentation carefully. But after getting all of her answers, she simply walked out of the deal. 

Rashaun Williams:

Rashaun Williams loved the idea and product. He offered him a counter for $750k for 10% equity. Luckily, the owner agreed, and they closed the deal.

Mark Cuban:

Mark Cuban liked his presentation. But after getting all of his answers, he simply said that he was out of the deal.

Why Some Sharks Said No 

Kevin O’Leary:

Kevin O’Leary offered him  $750k for 3% equity+ a royalty of $2 per unit, $2.2 Millions are paid.  But it was way too high. That’s why the owner rejected the offer.

 Daymond John:

Daymond John declined the offer because he didn’t think himself fit for this business investment. That’s why he said no.  

Lori Greiner:

Lori Greiner feared about his too high evaluation of the company. So that’s why she rejected the offer. 

Mark Cuban:

Mark Cuban thought that his evaluation was way too high. That’s why he said no to the offer. 

TruFIT Customs update 2026

TruFIT Customs is still operating in 2026, selling its custom-fit 3D-printed sports mouth guards through online platforms and direct-to-consumer sales. The brand remains popular with traditional athletes looking for slim, comfortable, and high-performance protective gear. Since appearing on Shark Tank and securing a deal with Rashaun Williams, TruFIT Customs gained strong exposure, increased demand, and expanded its customer base. The company continues to grow as a premium custom sports equipment brand and remains active in the athletic performance market.

Product Features & Availability

‘TruFIT Customs’  is a sports mouth guard for traditional athletes. They aren’t like traditional mouthpieces which are big, bulky, and uncomfortable. The TurFIT Custom fit everyone’s unique custom profile. Each mouth guard is made up of the latest 3D printed scan technology, which features shockwave technology, a sleek, slim profile, and a cut so you can breathe easily.

You may order your TruFIT Customs from their Official Website. You can also visit them from their Official Instagram page as well.

What Happened To TruFIT Customs After Shark Tank? 

TruFIT Customs secured a deal from the Shark Tank with Rashaun Williams for $750k for 10% equity in his company. So, as the show aired, their product went viral. They received a lot of orders as well. By having Rashaun William on their back end, they didn’t need to get worried about branding and marketing. Currently, they are earning a lot of profit as well.

Conclusion 

So, the TruFIT Customs secured a deal on the Shark Tank. Matthew did a great job on the shark tank. But he wanted to scale his company and grow his reach into the market. That’s why he came to the Shark Tank seeking an investment of $750k for 5% equity in his company. Luckily, he got two offers from Kevin and Rashaun, respectively. But after some rounds of negotiations, he secured a deal with Rashaun Williams. Currently, they are still in business. They are also earning a lot of profit margins as well. They are scaling their business in an amazing manner.