Finding the ideal pair that really captures their individual style is a typical issue that many shoe enthusiasts deal with. The majority of shoes on the market have pre-made designs, leaving limited opportunity for individuals to express their own originality. For people who desire something different, this makes it difficult.
Finding custom-designed shoes isn’t always simple or economical, whether you want them to go with a certain outfit or just to stand out in a crowd. TruFit Customs can help with that. The inventor Mathew Hall sought to make it simple and affordable for individuals to personalize their shoes.
Mathew Hall presented his business idea, which enables customers to customize shoes with designs they want, during a Shark Tank presentation. The entrepreneur requested $750,000 for 5% of equity. Did the entrepreneur get a deal on Shark Tank? Check out our TruFit update to find out!
TruFit Customs Net Worth Shark Tank Update 2025
Mathew Hall asked for a $750,000 investment in exchange for 5% equity in his company. This meant he valued his company at $15 million. He made a deal with Rashaun L. Williams for $750,000 in exchange for 10% equity, adjusting the valuation to $7.5 million. After the show aired, TruFit Customs saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate, the current net worth of TruFit Customs in 2024 is about $10.98 million.
As for the TruFit update, Despite not landing a contract with the Sharks, TruFit Customs remained in business after their Shark Tank visit. Being on the show gave the business a lot of awareness, which in turn helped them increase their customer base.
TruFit Customs is still operating as of today, offering shoe fans its customization services. Customers now have even more freedom to create the shoes of their dreams due to the expansion of their product range, which now features additional styles and customization choices.
The business has benefited from the publicity by developing a loyal customer base and expanding its web presence, even if it did not receive the funding it had hoped for from the show. Their website remains operational, and they are committed to providing unique footwear to their customers.
Yes, TruFit Customs got a deal with Rashaun L. Williams. He offered $750,000 for 10% equity in their business. Mathew Hall accepted the offer after some negotiation.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Rashaun L.Williams | $750,000 for 10% equity | 1 Million for 8% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $750k for a 3% stake + a royalty of $2 per unit sold until $2.25M is paid | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
TruFit Customs Shark Tank Pitch
After having trouble finding shoes that fit their own style, the founder of TruFit Customs was motivated to start the company. Although they adored trainers, they had trouble finding any original designs. They came up with the idea to allow customers to create their own shoes because they were passionate about both fashion and shoes. They could then design something that really reflected their individuality.
They had difficulties in the beginning, much like many companies. Finding a way to provide this customization option without raising the price of the shoes was one of the most difficult challenges. Their goal was to provide high-quality products at affordable prices. Although starting a business required time and work, their enthusiasm for providing customizable shoes.
The owner of TruFit Customs presented his company as a way for customers who want to create their own shoes when they appear on Shark Tank. They described how a user-friendly online platform allowed users to build personalized designs and select from a variety of shoe models. The business plan was straightforward: clients would pick a basic shoe and add the colors, designs, and patterns of their choice. After that, the business would manufacture the shoes and send them straight to the client.
They requested an investment from the Sharks that would enable them to scale their company to meet the increasing demand, increase production efficiency, and extend their operations. In the hope of establishing themselves as the premier source for sneaker customization, the entrepreneurs requested $750,000 for 5% of equity. Keep reading our TruFit update to see what happens next!
The Sharks asked several questions regarding TruFit Customs’ business model and growth potential during the pitch:
Mark Cuban enquired about the production process and scalability, asking if the company could handle high order volumes. Mathew responded that they had a streamlined process in place but acknowledged that scaling up would require investment in staff and equipment.
Lori Greiner asked about the cost per unit, raising concerns that most customers might find the price of customization too high. The founder clarified that they had worked hard to keep prices low, but customization did increase costs.
Daymond John was interested in the branding and how they intended to compete with larger companies that offer customization services.
Kevin O’Leary concentrated on profitability, asking whether the company was profitable and if it could sustain itself over the long term. The founder acknowledged that they were profitable but needed additional funding to grow.
The Sharks’ responses after hearing the pitch and talking about the company were not quite consistent:
Although he thought the business was scalable enough, Mark Cuban appreciated the idea. He made the decision to pass.
Lori Greiner was also interested, but she was concerned about the high price tag of personalization. She decided against investing.
Kevin O’Leary liked the invention and offered a royalty deal but the founder didn’t like it. He offered $750k for a 3% stake plus a royalty of $2 per unit sold until $2.25M is paid.
Rashaun L. Williams offered $750,000 for 10% equity. After some Negotiation founder accepted it.
Although fascinated by the idea, Daymond John chose not to participate because he did not think it could successfully compete with larger companies.
Product Availability
From our TruFit update research, through their online store, TruFit Customs provides a range of shoes that may be customized. Consumers can add their preferred colors, patterns, and designs to a variety of base shoe models, including trainers. Customers can design and order their own customized shoes on their website, where the product is sold directly to consumers.
The degree of customization affects pricing, although the company strives to make it reasonable. The business is still in business today, and clients can place online orders for personalized shoes. Additionally, they occasionally run sales and discounts to increase the service’s accessibility.
Conclusion
TruFit Customs’ journey continued under the assistance of Rashaun L. Williams. The business is still thriving and allows clients to create their own shoes in spite of the Sharks’ worries. The journey of TruFit Customs represents the struggle many entrepreneurs face convincing investors of long-term viability while also staying true to their passion. In the case of TruFit Customs, they managed to overcome the initial challenges of developing their business and stay dedicated to offering unique, custom-made shoes to the market.
As of today, TruFit Customs appears to have a bright future. They keep improving their product and reaching a wider audience, perhaps looking into new alliances or joint ventures that could strengthen their brand even further. TruFit Customs is a business to keep an eye on as they continue their path beyond Shark Tank, regardless of what their next moves may be.
Check out other companies from the episode:
Before you go, please check out all Shark Tank Season 16 Products.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
