Many people love spending time at the beach. But staying in the sun for too long can harm the skin. Sunscreens often feel greasy and need to be reapplied. Sunburns and UV damage are real concerns. What if there was a better way to protect the skin?
That’s where TuTuBlue swimsuits come in. These suits are designed to block harmful UV rays and keep you comfortable while enjoying the beach. Sarah Buxton created TuTuBlue with a simple goal: to help people enjoy the sun safely without constant sunscreen use. TuTuBlue swimsuits are colorful and stylish. They are made from fabrics that block 98% of UV rays.
The suits are quick-drying and stretchy, making them perfect for water and land activities. Sarah pitched her idea on Shark Tank in Season 7. She wanted $200,000 for 25% of her company. Did the entrepreneur get a deal on Shark Tank? Check out our TuTuBlue update to find out!
TUTUblue Net Worth Shark Tank Update 2025
Sarah Buxton went on Shark Tank asking for $200,000 for 25% of her company. This meant she thought her business was worth $800,000. She did not make a deal with any Shark. The episode was aired in March 2016. TuTuBlue continued to sell stylish sun-protection swimsuits and is still active. With steady growth, the current net worth of TuTuBlue is estimated to be around $1.6 million in 2025.
The company has grown a lot since its Shark Tank appearance. Even though Sarah did not secure a deal, her brand gained attention. People loved the idea of stylish, UV-protective swimsuits. Today, TuTuBlue is thriving. The brand is still active and sells through its website and Amazon. They even expanded their product range to include men’s swimsuits.
TuTuBlue now has outlets in major cities like Las Vegas, Santa Monica, and Miami Beach. The company’s annual revenue has reached nearly $11 million. Positive reviews about the product’s quality and comfort continue to pour in. Sarah’s vision of offering a fashionable yet protective beachwear line has resonated with customers worldwide.
Sarah pitched her business to the Sharks with enthusiasm. She asked for $200,000 in exchange for 25% equity. While the Sharks appreciated her story and product, none of them made a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjevec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
TUTUblue Shark Tank pitch
Sarah Buxton, the founder of TuTuBlue, created the product from personal experience. She was diagnosed with melanoma, a type of skin cancer, which made her more aware of the dangers of UV exposure. Despite her love for the beach, Sarah needed a way to stay protected without relying on sunscreen alone. This inspired her to design full-body swimsuits that block 98% of harmful UV rays.
The journey wasn’t easy. Sarah faced challenges like sourcing high-quality fabric and designing swimsuits that were both protective and stylish. She had to convince people that these suits could replace traditional beachwear. Her passion for creating something helpful kept her going despite the obstacles.
Sarah entered the Shark Tank with confidence. She introduced TuTuBlue as a solution for people who love the beach but worry about UV exposure. She explained how her swimsuits protect the skin better than sunscreen. Each suit is made from a breathable, quick-drying fabric that is both comfortable and flattering. Sarah showed samples of her colorful designs, which impressed the Sharks.
She asked for $200,000 in exchange for 25% equity. Sarah shared that she had made $4,000 in sales during her first month of business. She also mentioned plans to expand her product line, including a shark-repellent suit inspired by sea snakes. Keep reading our TuTuBlue update to see what happens next!
Each Shark had their own questions about TuTuBlue. Here’s what they asked and how Sarah responded:
Kevin O’Leary: He asked if there were similar products already in the market. Sarah admitted there were options for adults but added that she was developing a kids’ line to make her brand unique.
Barbara Corcoran: She wanted to know how Sarah planned to grow her business. Sarah explained her marketing strategy and plans for new designs.
Mark Cuban: Mark questioned Sarah’s focus, saying she seemed to have too many ideas at once. Sarah agreed that she was exploring different options but believed in the product’s potential.
Lori Greiner: Lori asked if the business was profitable yet. Sarah admitted that she was just starting out and needed time to grow.
Robert Herjavec: Robert wanted to know why the company hadn’t made more sales yet. Sarah explained that the business was very new and still gaining traction.
Each Shark responded differently to Sarah’s pitch:
Barbara Corcoran: Barbara liked the idea but felt the business was too young to invest in. She was interested in the kids’ line but decided to pass.
Kevin O’Leary: Kevin thought the investment was too high for a company so new. He appreciated Sarah’s passion but did not make an offer.
Lori Greiner: Lori agreed with Barbara that the business wasn’t ready. She thought Sarah needed more time to grow.
Robert Herjavec: Robert liked the concept but felt it was too early to invest. He decided to step out.
Mark Cuban: Mark appreciated Sarah’s story and product but wanted her to focus more on one idea. He did not make a deal.
In the end, Sarah left the Tank without a deal.
What Went Wrong With TuTuBlue On Shark Tank?
The main reason TuTuBlue didn’t get a deal was that the Sharks felt it was too early for investment. The business had only been active for a month and had limited sales. While the product was unique and useful, the Sharks wanted to see more proof of success. They also felt Sarah needed to narrow her focus instead of working on multiple ideas at once.
The lack of a clear growth plan and limited market traction were significant drawbacks. These factors made the Sharks hesitant to invest, even though they liked the concept.
Product Availability
Based on our TuTuBlue update research, swimsuits are widely available today. Customers can shop on the TuTuBlue website or through their Amazon store. The brand offers a range of designs for men, women, and children. Each suit is made from four-way stretch fabric that ensures full mobility and comfort. They dry quickly and block 98% of harmful UV rays.
TuTuBlue products are also sold in stores located in Las Vegas, Santa Monica, and Miami Beach. Prices vary depending on the design, but customers often praise the quality and durability of the suits. Positive reviews highlight how comfortable and stylish the swimsuits are, making them a favorite for beachgoers.
Conclusion
TuTuBlue started as a personal project to help Sarah Buxton enjoy the beach safely. Although she didn’t secure a deal on Shark Tank, her idea gained attention and found success. Today, TuTuBlue is a thriving brand with a loyal customer base. The company continues to expand its product line and reach new markets.
Sarah’s journey shows that perseverance and a good idea can lead to success, even without Shark Tank’s backing. We look forward to seeing how TuTuBlue grows in the future. Stay tuned for more updates about the company’s progress and exciting developments!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
