Many people face the embarrassing problem of unwanted gas odors. This issue can make social situations uncomfortable and lower self-confidence. Buck and Arlene Weimer understood this struggle well. Arlene has Crohn’s disease, which often leads to digestive issues.
To help, they created Underease Underwear. This special underwear is designed to trap and neutralize gas odors, offering a discreet solution. They hoped their product would improve lives by reducing embarrassment. To expand their business, Buck and Arlene presented Underease Underwear on Shark Tank Season 1.
The entrepreneurs aimed to secure investment and reach more people in need. They sought $55,000 for a 25% equity stake to scale production and expand their market reach. Did the entrepreneurs get a deal on Shark Tank? Check out our Underease Underwear update to find out!
Underease Underwear Net Worth Shark Tank Update 2025
Buck and Arlene Weimer went on Shark Tank asking for $55,000 for 25% of their company. This meant they thought their business was worth $220,000. They did not make a deal with the Sharks. The episode was aired on September 13, 2009. The company later shut down in 2021 after about 20 years. So, the current net worth of Underease Underwear is $0 in 2025.
The company experienced significant growth after appearing on Shark Tank. The exposure led to increased interest and sales of their anti-flatulence products. They sold items online and through direct sales channels. Despite this initial success, the company faced financial challenges.
After two decades of operation, Underease Underwear closed its doors in July 2021. The founders expressed gratitude to their loyal customers for their support over the years. As of today, the company remains out of business.
Buck and Arlene entered Shark Tank seeking $55,000 for 25% equity in Underease Underwear. They presented their product with passion, highlighting its unique design to combat embarrassing odors. However, the sharks had concerns about the market size and product appeal. Ultimately, none of the sharks made an offer, and Buck and Arlene left without securing a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
Underease Underwear Shark Tank pitch
Buck and Arlene Weimer, both psychotherapists, were motivated by personal experience to create Underease Underwear. Arlene’s battle with Crohn’s disease led to frequent digestive issues, causing discomfort and embarrassment. Determined to find a solution, Buck designed underwear that could contain and filter gas odors. They aimed to help others facing similar challenges regain their confidence and live without fear of social stigma.
During their Shark Tank appearance, Buck and Arlene introduced Underease Underwear as a discreet solution for individuals suffering from chronic flatulence. They explained that the underwear is made from an airtight material with elastic around the legs and a charcoal filter in the back. This design helps trap and neutralize unpleasant odors.
The Weimers shared that they had launched their business through a direct-sales website. They reported sales exceeding $37,000 in the past year, with previous sales reaching over $60,000 when they invested in advertising. Each pair retailed for $24.95. They sought $55,000 for a 25% equity stake to scale production and expand their market reach. Keep reading our Underease Underwear update to see what happens next!
The sharks had several questions about the product and its market potential.
Robert Herjavec: He inquired about the size of the market for such a specialized product. Buck and Arlene acknowledged that it was a niche market but emphasized the significant number of individuals with digestive disorders who could benefit from their product.
Daymond John: He questioned whether the product would be better suited for distribution through medical supply providers. The Weimers agreed that medical supply channels could be a viable distribution avenue and expressed openness to exploring that option.
Kevin Harrington: He asked about the manufacturing process and costs involved. The entrepreneurs explained that the underwear was made from specialized materials, which contributed to higher production costs, but they believed economies of scale could reduce expenses with increased production.
The sharks expressed mixed reactions to the product.
Robert Herjavec: He expressed concern about the limited market size and decided not to invest.
Daymond John: He felt that the product might be better suited for medical supply companies and chose not to make an offer.
Kevin Harrington: He viewed the product as a novelty item and declined to invest.
Barbara Corcoran: She admitted that she found the product unappealing and opted out.
Kevin O’Leary: He acknowledged the uniqueness of the product but did not see it as a viable investment opportunity.
Ultimately, all the sharks declined to invest, and Buck and Arlene left without a deal.
What Went Wrong With Underease Underwear On Shark Tank?
Several factors contributed to the sharks’ decision not to invest in Underease Underwear. The sharks were concerned about the limited target audience for the product, questioning its scalability and broader appeal. Some sharks found the concept unappealing, which influenced their willingness to invest. There was uncertainty about the best way to market and distribute the product effectively.
The sharks felt that reaching the right audience would be challenging without the proper retail or medical supply partnerships. The Weimers acknowledged that their production costs were relatively high, which could make scaling the business difficult. The sharks were concerned that the product’s price point might limit mass-market adoption.
Despite these challenges, Underease Underwear gained temporary visibility after the Shark Tank episode aired, leading to increased sales before the business ultimately shut down in 2021.
Product Availability
Underease Underwear is no longer in business. After operating for over two decades, the company shut down in July 2021. The official website went offline, and there have been no signs of a comeback. The founders thanked their customers for their support, but the product is no longer available for purchase.
Since Underease Underwear is out of business, it is no longer available for purchase through official channels. The product was originally sold on the company’s website and via direct sales. However, as of today, there are no known retailers carrying Underease Underwear.
Conclusion
Underease Underwear offered a creative solution for a sensitive problem, but the business faced challenges in scaling and securing investment. Despite its brief post-Shark Tank success, the company eventually shut down in 2021. While Buck and Arlene Weimer did not get a deal from the sharks, they succeeded in bringing awareness to an issue many people face.
Their entrepreneurial journey highlights the importance of market size, product appeal, and distribution strategies in building a sustainable business.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
