Finding a sweet treat that doesn’t derail your health goals is a challenge many people face. Ice cream, while delicious, is packed with calories, sugar, and fats, making it a guilty indulgence rather than an everyday snack. Recognizing this struggle, Ani Blinova and Gabe Wolff came up with an innovative solution: Wink Frozen Desserts.
Wink Frozen Desserts is a low-calorie, plant-based ice cream alternative that uses natural sweeteners like monk fruit and organic stevia. Each pint contains only 100 calories, offering a guilt-free indulgence for dessert lovers.
In Season 7 of Shark Tank, Ani and Gabe pitched their idea to the Sharks, seeking an investment to grow their brand. They presented their unique product, shared their vision, and hoped to secure a deal. The entrepreneurs requested $300,000 for 15% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Wink Frozen Desserts update to find out!
Wink Frozen Desserts Net Worth Shark Tank Update 2025
Ani Blinova and Gabe Wolff asked for a $300k investment in exchange for 15% equity in their company. This meant they valued their company at $2 million. However, they did not secure a deal with any of the Sharks. After the show aired, Wink Frozen Desserts saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Wink Frozen Desserts is about $2.2 million.
Although Wink Frozen Desserts didn’t secure a deal on Shark Tank, the company continued to operate and refine its offerings. Post-show, the brand gained visibility due to its appearance on national television.
In the years following the episode, Wink struggled with market competition and consumer feedback about taste and texture. Today, the brand is no longer in operation, as it couldn’t achieve sustainable growth or compete effectively in the crowded health-food market. Despite their best efforts, Ani and Gabe couldn’t keep the company afloat.
No, Wink Frozen Desserts didn’t secure a deal on Shark Tank. The Sharks had concerns about the product’s taste and the challenges of competing in a saturated market. That is why none of the sharks offered a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Wink Frozen Desserts Shark Tank pitch
Ani Blinova and Gabe Wolff were passionate about creating a healthier alternative to traditional ice cream. Gabe, who struggled with food allergies, was inspired to develop a product that catered to those with dietary restrictions while still tasting great. Ani, with her business acumen, joined forces with Gabe to make Wink a reality.
The early stages were tough. The duo faced challenges in perfecting the product’s formula and getting the necessary funding to scale production. Despite the hurdles, they launched Wink Frozen Desserts and began building their brand.
Ani and Gabe entered the Shark Tank confidently, offering 15% equity in their business for a $300,000 investment. They showcased their low-calorie ice cream alternative, emphasizing its health benefits, plant-based ingredients, and suitability for people with dietary restrictions.
Their goal was to secure funding to expand production and marketing efforts. They explained how their product addressed a significant gap in the market but also acknowledged their need for guidance from experienced investors. Keep reading our Wink Frozen Desserts update to see what happens next!
Kevin O’Leary: “How does it taste compared to real ice cream?” Gabe admitted that Wink’s texture and flavor were different but emphasized its health benefits.
Mark Cuban: “How will you compete in such a crowded market?” Ani explained their unique positioning as a plant-based, low-calorie dessert.
Lori Greiner: “What are your sales numbers?” The founders shared modest sales figures, which Lori felt weren’t strong enough.
Lori Greiner: Loved the idea but didn’t believe the product could compete on taste.
Mark Cuban: Felt the market was too crowded and saw no clear competitive advantage.
Kevin O’Leary: Thought the taste wouldn’t win over customers, so he opted out.
Robert Herjavec: Found the concept interesting but was concerned about scalability.
Daymond John: Didn’t see the potential for a big return on investment.
Ultimately, all Sharks passed on the opportunity.
What Went Wrong With Wink Frozen Desserts On Shark Tank?
The main issue was the taste and texture of the product. While the idea of a healthy dessert was appealing, the Sharks didn’t believe consumers would compromise on flavor. Additionally, the health-food market is highly competitive, making it difficult for Wink to stand out.
The Sharks also noted that sales figures were not strong enough to justify the valuation, and they doubted the product’s scalability.
Product Availability
From our Wink Frozen Desserts update research, Wink Frozen Desserts was initially available online and in select retail stores. The product came in various flavors, including chocolate, vanilla, and caramel. Pints were priced competitively to appeal to health-conscious consumers.
Unfortunately, as of today, Wink Frozen Desserts is no longer available, as the company has ceased operations.
Conclusion
Wink Frozen Desserts offers a unique solution to a common problem, aiming to provide a healthier alternative to traditional ice cream. Although the founders couldn’t secure a deal on Shark Tank and eventually had to close the company, their journey highlights the challenges of competing in a crowded market while staying true to your vision.
Their story serves as a valuable lesson for entrepreneurs about the importance of balancing innovation with consumer expectations. While Wink may no longer be around, Ani and Gabe’s efforts to bring healthy dessert options to the forefront remain inspiring. Entrepreneurs and dessert lovers alike can look forward to future innovations in this space.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
