Y’all Sweet Tea Net Worth Shark Tank Update 2025

There was an issue between Brandon Echols and Darien Craig. Who could make the best sweet tea was a point of dispute. Darien believed that the best tea was brewed by his Nana. Brandon believed his mother’s tea to be the best. So they agreed to stop arguing.

They made Y’all Sweet Tea by combining the greatest elements of their family recipes. Their goal was to produce the world’s greatest sweet tea. They established the business in 2021. They observed that other tea brands were not making effective use of influencers and social media.

They chose to employ it as a result. To market their tea, they assembled a group of influencers. Mama Sue was one of their leading influencers. More than a million people followed Mama Sue. Will the entrepreneur get a deal on Shark Tank? Check out Y’all Sweet Tea update to find out!

Y’all Sweet Tea Net Worth Shark Tank Update 2025

Brandon Echols and Darien Craig asked for a $500,000 investment in exchange for 5% equity in their company. This meant they valued their company at $10 million. They made a deal with Rashaun Williams and Lori Greiner for $500,000 in exchange for 15% of their company. This new deal valued their company at $3.33 million. After the show aired, Y’all Sweet Tea saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Y’all Sweet Tea in 2025 is about $4.92 million.

In our Y’all Sweet Tea update research, Following their appearance on Shark Tank Y’all Sweet Tea became popular. The business expanded even more quickly. Following their participation in the show, sales soared. In three years the company’s value increased to $10.3 million. They earned $1.2 million in 2021. They earned $2 million in 2022. They earned $4 million in 2023. They are expected to earn $5 million this year.

They can be found at 600 Southeast food stores. They also intend to enter big-box retailers. They have even discussed a test in 500 stores with Walmart. The business is expanding quickly. Additionally, they have introduced new flavored teas. Peach was their initial flavor. Within 35 minutes, 10,000 bags were sold. 

In terms of a Y’all Sweet Tea update, It’s true that Sweet Tea got a deal. Rashaun and Kevin offered them $500,000 in exchange for 10% of the business. They were also promised assistance in expanding the company. Rashaun’s goal was to concentrate on retail. Kevin wants to assist with influencers and marketing. Rashaun and Kevin’s proposition was accepted by the founders.

They desired to collaborate with the Sharks since they had the resources and expertise to support the expansion of their company. They gained access to retail and increased marketing power as a result of Rashaun and Kevin’s offer. The deal thrilled and gratefully greeted the founders.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Rashaun Williams	#1 $500,000 for 10% equity #2 $500,000 for 20% equity (10% each with Kevin) #3 $500,000 for 15% equity (split equally, 7.5% each with Rashaun and Lori)	$750,000 for 15% equity	Yes to 3rd offer
Lori Greiner	$500,000 for 15% equity (split equally, 7.5% each with Rashaun and Lori)	$750,000 for 15% equity	Yes
Kevin O’Leary	#1  $500,000 for 20% equity (10% each Rashuan and Kevin)	#1 $750,000 for 15% equity #2 $500,000 for 15% equity with Rashuan	N/A
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Y’all Sweet Tea Shark Tank Pitch

Brandon Echols and Darien Craig were raised in Hayden, Alabama. They were six years old when they first met. They left college together and graduated from high school together. They have remained best friends throughout the years.

It wasn’t until they argued over who could make the best sweet tea that they started fighting. Darien believed that the best tea was brewed by his Nana. Brandon thought his mother’s tea was the greatest. They made the decision to combine their family recipes in order to resolve the dispute. They made Y’all Sweet Tea in this manner. 

Their goal was to develop a brand that was distinct from other tea companies. They desired the best outcome. They therefore started the business in 2021. They spotted a chance to surpass other tea brands on social media. They concentrated on assembling a group of southern grandmothers with influencing power.

Mama Sue was one of their leading influencers. More than a million people followed Mama Sue. Additionally, Darien and Brandon wanted to go beyond social media. They wanted big box stores and supermarket stores to carry their tea. However, it would take more money and experience to get into those stores. They visited Shark Tank for this reason.

Initial Pitch

Brandon and Darien entered the Shark Tank to make their product pitch. They introduced themselves first. They introduced themselves to the Sharks as hailing from a little Alabama town. They related the dispute over who could make the best sweet tea and their enduring relationship with the Sharks.

They clarified that the reason they founded Y’all Sweet Tea in 2021 was to address that issue. They added that they have expanded their brand through social media. One of their biggest influencers Mama Sue was introduced by Darien and Brandon. With more than a million followers Mama Sue was a grandmother from the South. 

She really enjoyed Y’all Sweet Tea. She told the Sharks how much she loved the tea. Brandon and Darien went on to describe their product. One gallon of tea could be prepared with the filter packs they sold. They provided flavored teas in addition to sweet and unsweet teas. Each package cost roughly $2.67 to create.

They offered it on their website for $7.25 after purchasing it wholesale for $4.34. Although they were already profitable, they required further funding to grow. They wanted $500,000 in exchange for 5% of the business. Brandon and Darien were prepared to negotiate with the Sharks.

Queries About The Product

Y’all Sweet Tea was the subject of many queries from the Sharks. Mark Cuban enquired about the flavors first. Darien and Brandon clarified that they have introduced a variety of flavored teas in response to consumer demand. They shared their favorite peach tea with the Sharks. They clarified that they sold 10,000 bags of peach tea in just 35 minutes after launching it.

They had a great deal of success with this. The Sharks then enquired about the price of making the tea. According to Darien, the cost of making each packet was roughly $2.67. The retail price was $7.25 and the wholesale price was $4.34. Their sales figures impressed the Sharks. The business earned $1.2 million in 2021. They earned $2 million in 2022. They earned $4 million in 2023. 

They were expected to earn $5 million this year. Despite these striking figures Darien and Brandon clarified that they were losing money this year due to significant advertising expenditures. They had heavily invested in social media marketing and Facebook ads. They broke even this year as a result of this, even though it had helped them expand their business. The Sharks enquired as to whether they had any apparent stores.

Brandon and Darien reported that they were in roughly 600 supermarkets primarily in the Southeast. Additionally, they stated that they had discussed conducting a 500-store test with Walmart. This was their future strategy. The possibility of expansion thrilled the Sharks. Darien and Brandon planned to enter the retail market, had a fantastic product, and were active on social media. The Sharks wanted to make a bid.

Shark’s Responses and Final Deal

Darien and Brandon’s pitch was well received by the Sharks. Their sales figures and social media presence impressed them. The first to make an offer was Rashaun. He made an offer of $500,000 for 10% of the business. He expressed his desire to assist them in expanding into large retail establishments. Kevin O’Leary offered as well. He promised to work with Rashaun and make a 15% offer of $500,000.

His goal was to assist them in expanding their retail impact and growing the firm. Lori Greiner expressed interest as well but stated that she would split 15% with Kevin and Rashaun. She made the same offer that Kevin did. The offers delighted Darien and Brandon. The Sharks’ retail contacts and experience impressed them.

The offers conflicted with each other. They chose to take the deal with Rashaun and Lori instead of accepting Mr. Wonderful’s, Kevin O’Leary’s, offer. They agreed to pay $500,000 in exchange for 15% of their business. This was their ideal deal. They were confident that they could advance Y’all Sweet Tea with the Sharks’ assistance.

What Went Wrong With Y’all Sweet Tea on Shark Tank?

Not much went wrong for Y’all Sweet Tea on Shark Tank. Both the sales and the product impressed the Sharks. The only problem arose when they made the decision to use all of their earnings on advertising. They found it challenging to demonstrate significant earnings that year as a result. But the Sharks recognized the opportunity.

They were aware that spending money on marketing would eventually aid in the expansion of the business. The business already had a strong internet presence and was performing well in supermarkets. They had made wise choices regarding their marketing and goods. The fact that they had not turned a profit that year was the sole drawback.

However, the Sharks had a broader perspective. They were aware of the potential for Y’all Sweet Tea to become a major brand. The Sharks were therefore prepared to make them an offer in spite of the difficulties. The agreement they reached with Rashaun and Lori was precisely what they required in order to expand their company.

Product Availability

You may purchase Y’all Sweet Tea online at their website. They sell flavored teas, sweet teas, and unsweet teas. Each filter pack contains enough tea to create one gallon. Mango, watermelon, peach, and raspberry are among the flavors. You can choose how sweet you want the tea to be. An entire bag of tea costs $7.25. 

It costs $4.34 when purchased in bulk. Y’all Sweet Tea is available in 600 supermarkets in the Southeast. Additionally, they intend to open larger retail locations like Costco, Target, and Walmart. The easiest way to purchase tea straight from them is through their website. The company is expanding rapidly and their retail presence will only rise.

Conclusion

Y’all Sweet Tea had an excellent journey on Shark Tank. The business has expanded rapidly and is currently found in many supermarkets. Darien and Brandon the founders made significant progress with the Sharks’ assistance. They are currently collaborating with Rashaun and Lori to advance the business.

Their ambitions for retail development and social media success will probably keep them on course for further growth. Y’all Sweet Tea is a business to keep an eye on as it grows and opens more locations in the upcoming years. Watch this space for updates on their adventures.