Back pain is a common problem that many people face every day. Sitting for long hours, working on computers, or using mobile devices can cause bad posture. This leads to discomfort, stiffness, and even serious back issues over time. A lot of people struggle to find an easy solution to this problem. Many products on the market are either too expensive or difficult to use.
Katherine Krug decided to tackle this issue. She created BetterBack, a posture correction device that can turn any chair into an ergonomic one. This simple product helps people sit straight and avoid back pain.
Katherine appeared on Shark Tank to pitch her idea to the Sharks. She wanted to grow her business and make BetterBack available to more people. The entrepreneurs requested $750,000 for 7.5% equity. Did the entrepreneur get a deal on Shark Tank? Check out our BetterBack update to find out!
BetterBack Net Worth Shark Tank Update 2025
Katherine Krug went on Shark Tank asking for $750,000 for 7.5% of her company. This meant she thought her business was worth $10,000,000. She made a deal with Lori Greiner for $750,000 in exchange for 8% of the company, keeping almost the same value. The episode was aired in April 2016. BetterBack became a viral product online, selling in many countries. Using real traction, the current net worth of BetterBack is estimated to be around $12 million in 2025.
BetterBack became a huge success after appearing on Shark Tank. Although the deal with Lori Greiner never closed, the business continued to grow. The product received a lot of attention after the episode aired. Many people loved the idea of an easy-to-use device that could help with posture and back pain.
BetterBack was sold out for some time after the show, especially on Amazon. Today, the company is still thriving. Their website and social media accounts remain active. The company engages with customers and regularly promotes the product online. BetterBack has an estimated annual revenue of around $5 million. This shows how popular the product has become among people who want an affordable way to improve their posture and reduce back pain.
Katherine did get an offer during her Shark Tank pitch. After presenting her product and business plan, several Sharks showed interest. Lori Greiner offered a loan of $750,000 with 7.5% interest and 8% equity. Katherine accepted this deal on the show.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $750,000 for 20% equity | N/A | No |
| Lori Greiner | 1# $750,000 for 20% equity 2# $750,000 loan for 36 months at 7.5% interest and 8% equity | N/A | Yes |
| Kevin O’Leary | 1# $750,000 for 25% equity 2# $750,000 loan for 24 months at 7.5% interest and 5% equity | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
BetterBack Shark Tank pitch
Katherine Krug came up with the idea for BetterBack because she experienced back pain herself. Like many others, she struggled with maintaining good posture while sitting for long hours. She wanted to find a simple and affordable solution to this problem.
Katherine began working on BetterBack with the idea of helping people who sit a lot during the day. In the early stages, she faced challenges like designing a product that was easy to use and could fit all body types. She also had to raise funds to create and promote her product. Despite these difficulties, Katherine pushed forward and launched her product successfully.
During her Shark Tank pitch, Katherine explained the problem of bad posture and its impact on back pain. She introduced BetterBack as a simple device that could fix this issue. The product used straps and a back pad to keep the user in an upright position. It was lightweight, portable, and could be used on any chair.
Katherine shared her success on Kickstarter, where she raised a significant amount of money for the product. She also explained her plans to sell BetterBack on Amazon to reach a larger audience. Her confidence and clear presentation impressed the Sharks. Keep reading our BetterBack update to see what happens next!
The Sharks had several questions about BetterBack and Katherine’s business plan.
Mark Cuban asked about Katherine’s strategy for selling the product. Katherine mentioned her plan to “growth hack Amazon.” Mark was not impressed and felt that the strategy was unclear.
Barbara Corcoran said the product looked intimidating at first, but it felt comfortable once she tried it. However, she thought the business was overvalued.
Kevin O’Leary wanted to know about the risks involved. He asked Katherine how she planned to compete with other posture correction devices. Katherine explained that BetterBack was unique and easy to use.
Lori Greiner focused on the product’s simplicity and how it could help people. She liked that it was easy to demonstrate and could appeal to a wide audience.
Each Shark had a different opinion about BetterBack.
Barbara Corcoran liked the product but felt the business was not worth as much as Katherine claimed. She decided to step out.
Mark Cuban thought the valuation was too high and that Katherine’s pitch was too focused on one strategy. He also went out.
Robert Herjavec saw potential in the product and offered $750,000 for 20% equity. Katherine did not accept this deal.
Kevin O’Leary offered a loan of $750,000 with 7.5% interest and 5% equity. He believed this was a fair offer.
Lori Greiner matched Kevin’s loan offer but added her unique expertise in product demonstration. She offered $750,000 for 8% equity. After some negotiation, Katherine accepted Lori’s offer.
Product Availability
BetterBack is widely available for purchase today. Customers can buy it on Amazon and the company’s official website. The product is lightweight, easy to carry, and helps people sit in a perfect posture. It is suitable for anyone who spends long hours sitting.
The price of BetterBack is affordable compared to other posture correction devices. It costs around $49. This makes it accessible to a large audience. The company continues to sell its products online and receives positive reviews from customers.
Conclusion
BetterBack is a great example of how a simple idea can solve a big problem. Katherine Krug created a product that helps people with back pain and poor posture. Even though the deal with Lori Greiner did not close, the company found success after Shark Tank.
Today, BetterBack is a thriving business with millions in sales. The product is loved by customers for its ease of use and effectiveness. We look forward to seeing what Katherine and BetterBack achieve in the future. Stay tuned for more updates on this company’s journey!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
