People love socializing with friends at events or parties, but holding your drink all the time can get tiring. Imagine trying to enjoy your snack, check your phone, or greet someone while juggling your drink. It feels inconvenient and frustrating. Many people wish they had a way to keep their hands free while still keeping their drink safe.
That’s where the BevBuckle comes in. It’s a smart and stylish belt buckle that doubles as a drink holder. Jay Kriner came up with this idea to make life easier for everyone who loves having a good time.
He introduced BevBuckle on Shark Tank during Season 4. Jay wanted to share his innovative solution with the world and asked the Sharks to invest in his product. Jay asked the Sharks for $50,000 in exchange for 10% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Bev Buckle update to find out!
Bev Buckle Net Worth Shark Tank Update 2025
Jay Kriner went on Shark Tank asking for $50,000 for 10% of his company. This meant he thought his business was worth $500,000. He made a deal with Daymond John for $50,000 for 51%, lowering the valuation to $98,000. The episode was aired on September 28, 2012. The belt-buckle drink holder company was later acquired but still sells online. The estimated current net worth of BevBuckle under its new ownership is around $1–2 million in 2025.
The company had some ups and downs after its appearance. Although Jay accepted a deal with Barbara Corcoran, the deal didn’t go through for reasons he never shared publicly.
Despite this setback, Jay didn’t give up. The product got a lot of attention after being featured on the show. BevBuckle was even highlighted in the German edition of Playboy magazine. The company also became a featured vendor at the famous Daytona 500 event, which helped boost its visibility.
Today, BevBuckle is still in business and thriving. It has an estimated annual revenue of $1 million. Customers can buy the product on the BevBuckle website or through Amazon. Jay’s determination kept the company going, even without Barbara’s investment.
Yes, Jay Kriner got a deal on Shark Tank. He asked the Sharks for $50,000 in exchange for 10% equity in BevBuckle. After some intense negotiations, he accepted Barbara Corcoran’s offer of $50,000 for 51% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $50,000 for 51% equity | N/A | Yes |
| Robert Herjavec | $50,000 for 75% equity | N/A | No |
| Kevin O’Leary | $50,000 for 12% royalty | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Bev Buckle Shark Tank pitch
Jay Kriner created BevBuckle to solve a simple but common problem. He noticed that people at parties, festivals, or other events often struggled to hold their drinks while doing other things. Jay wanted to help people keep their hands free without worrying about spilling their drinks.
Jay faced many challenges during the early stages of creating BevBuckle. He spent years perfecting the design and ensuring the buckle was functional and stylish. He even secured a patent to protect his invention. For four years before appearing on Shark Tank, Jay worked tirelessly to sell his product at festivals and events. His hard work paid off as he managed to sell over 4,000 units before pitching to the Sharks.
Jay Kriner’s pitch was energetic and memorable. He started by demonstrating how the BevBuckle worked. The buckle flips down to hold a bottle or can securely, allowing the wearer to keep their hands free.
Jay asked the Sharks for $50,000 in exchange for 10% equity in his company. He explained that the buckle costs $10 to make and sells for $35 to $110, depending on the design or branding. He showed two envelopes to the Sharks. One listed retailer is interested in carrying BevBuckle, including Urban Outfitters and Boston Beer Company.
The second envelope contained a list of NASCAR raceways interested in selling the product trackside.
The Sharks had many questions about BevBuckle. Here’s what they asked:
Kevin O’Leary: He wanted to know about the numbers. Jay shared that he had sold over 4,000 units at festivals and events in four years. Kevin also asked about the cost and profit margins.
Robert Herjavec: Robert asked about the business plan. Jay revealed his lists of retailers and NASCAR raceways that showed interest in the product.
Mark Cuban: Mark wanted to know why sales were stagnant despite having such a unique product. Jay explained that he needed help with scaling and marketing.
Each Shark had a different reaction to BevBuckle:
Barbara Corcoran: Barbara loved Jay’s energy and the uniqueness of the product. She offered $50,000 for 51% equity.
Robert Herjavec: Robert thought the idea was great but offered $50,000 for 75% equity. Jay didn’t like giving up so much control.
Kevin O’Leary: Kevin offered $50,000 for a 12% royalty instead of equity.
Daymond John: Daymond was not impressed. He doubted that interested retailers would follow through, so he went out.
Mark Cuban: Mark shared similar concerns about stagnant sales and chose not to invest.
After some discussion, Jay decided to go with Barbara’s offer.
Product Availability
From our Bev Buckle update research, the product is still available today. The BevBuckle is sold on the company’s official website and Amazon. Customers can choose from various designs and styles, with prices ranging from $35 to $110.
The buckle is patented and made in the USA. It’s marketed as a fun and practical solution for holding drinks hands-free. BevBuckle has a loyal customer base and continues to generate steady sales.
Conclusion
BevBuckle’s journey on Shark Tank was full of twists and turns. Jay Kriner’s passion and creativity impressed the Sharks, and he secured a deal with Barbara Corcoran. Unfortunately, the deal didn’t go through, but that didn’t stop Jay. He worked hard to grow his business and achieved significant success.
Today, BevBuckle remains a popular product with strong annual revenue. Its unique design and practicality make it a favorite among customers. We look forward to sharing more updates about BevBuckle’s progress in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
