Wendy Colson is a lactation consultant and nurse. She observed an issue that many mothers encountered. The amount of breast milk produced by these moms was insufficient. Wendy wanted to come up with a simple fix. She recognized the inconvenience of conventional alternatives such as teas and medications. Mothers required a straightforward and efficient solution.
Boobie Bars were invented by Wendy. These are nursing mothers’ snack bars. The bars contribute to an increase in milk supply and are convenient to carry. On Shark Tank, Wendy shared her proposal. She requested $150,000 in exchange for a 10% stake in her company. Her merchandise was the subject of numerous inquiries from the sharks. Will the entrepreneur get a deal on Shark Tank? Check out the Boobie Bar update to find out!
Boobie Bar Net Worth Shark Tank Update 2025
Wendy Colson asked for a $150k investment in exchange for 10% equity in her company. This meant she valued her company at $1.5 million. She made a deal with Daymond John for $150k in exchange for 20% equity in her company. This new deal valued her company at $750,000. After the show aired, Boobie Bar saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Boobie Bar is about $1.11 million.
Boobie Bar’s success after Shark Tank was enormous. Wendy and Daymond John made the transaction. He assisted her in expanding the company. Wendy was introduced to big stores by Daymond. Target and Walmart now sell Boobie Bars. The business sells goods online as well. Boobie Bars are available for purchase on the company website and on Amazon.
After the performance, Wendy increased the range of products she offered. She included lactation gummies and protein smoothies. Electrolyte drinks are now also sold by the company. The company’s annual revenues surpassed $2 million by 2021. Breastfeeding organizations also support Boobie Bars. These organizations market the product to mothers. Wendy is still coming up with new things. Nursing mothers continue to love Boobie Bars.
Boobie Bar did really land a Shark Tank contract. Wendy requested $150,000 in exchange for a 10% stake in her business. She was offered by two sharks. Kevin O’Leary made a $150,000 offer in exchange for 20% shares. The identical offer was made by Daymond John. He also offered $150,000 in exchange for 20% stock. Daymond John was Wendy’s choice.
She thought he was aware of the difficulties of being a parent. Daymond had worked on family-oriented items before. During the show, Wendy accepted his offer. After Shark Tank Wendy was able to expand her business with this deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Sarah Blakely (guest shark) | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | $150,000 for 20% equity | N/A | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Boobie Bar Shark Tank pitch
Wendy Colson worked as a nurse and lactation consultant. She helped new moms with breastfeeding. Many moms struggled to produce enough milk for their babies. Wendy saw this problem again and again. She wanted to help these moms in a better way. Traditional options were not helpful. Pills and teas were inconvenient. Wendy thought about creating a snack bar.
She wanted the bar to be simple and effective. Wendy studied natural herbs that help boost milk supply. She used this knowledge to create Boobie Bars. Wendy faced challenges in the beginning. She had to find the right recipe. The bars needed to taste good and be healthy. Wendy tested many versions of the bar. She worked hard to make it perfect. Selling the product was also hard.
Wendy needed to explain how the bars worked. Moms needed to trust her product. Wendy shared her knowledge as a lactation consultant. This helped moms feel confident about using Boobie Bars. Wendy believed in her idea and kept working hard.
Wendy entered Shark Tank to share her product. She started her pitch by explaining the problem. Many moms struggle to produce enough milk for their babies. Wendy said traditional methods are not helpful. Pills and teas are hard to use regularly. Wendy introduced Boobie Bars as the solution. She explained how each bar contains natural herbs. These herbs are called galactagogues.
They help moms increase their milk supply. Wendy showed the sharks how easy the bars were to use. They are portable and tasty. Wendy said the oatmeal chocolate chip flavor was very popular. She also shared some results. Moms who used the bars saw an increase in milk production. Their milk went from 1.5 ounces to 4.6 ounces on average. Wendy talked about her sales.
She said the company had made $770,000 in lifetime revenue. The bars were sold in Walmart and Babies’ R’ Us. Wendy asked for $150,000 for 10 percent equity. She needed the money to grow the business. The sharks were interested in her product and asked many questions.
The sharks asked a lot of questions concerning Boobie Bars. They were curious about the product’s operation. “Is there scientific proof?” enquired Kevin O’Leary. According to Wendy, there were no clinical trials. But she did share client comments. Mothers said the bars increased their milk production.
Sarah Blakely and Lori Greiner enquired about the herbs in the bars. According to Wendy, herbs are frequently used to promote breastfeeding. According to her, the bars are made with natural components like flaxseed and oats. Marketing to mothers was a worry for Mark Cuban. He believed that selling to desperate mothers was wrong.
Kevin enquired about the bars’ cost. Wendy stated that the price of each bar is $2.99. Kevin was curious if mothers would repurchase the bars. Wendy said that more than half of her clientele were repeat consumers. This demonstrated that mothers had faith in the product.
Wendy’s sales were questioned by the sharks. The business has made $770,000 thus far she claimed. The sharks were interested in Wendy’s plans for expanding the company. Wendy expressed a desire to increase the range of products she offers. She also intended to use large retailers to reach more mothers.
The sharks’ responses to Wendy’s pitch varied. The first person to leave was Mark Cuban. He believed it was improper to market goods to desperate mothers. He had no desire to invest in the company.
Sarah Blakely and Lori Greiner also left. The absence of clinical studies worried them. They sought scientific evidence that the bars were effective. An offer was made by Kevin O’Leary. He proposed $150,000 in exchange for 20% ownership. The identical offer was made by Daymond John. He also proposed $150,000 in exchange for 20% ownership.
Daymond proposed that the product be licensed. He wanted Wendy to continue serving as the brand’s spokesperson. Wendy had to decide between Daymond and Kevin. Daymond was her choice because he was aware of the difficulties involved in being a parent.
What Went Wrong With Boobie Bar On Shark Tank?
There were a few issues with Wendy’s pitch. The company did not appeal to Mark Cuban. He believed that selling to poor mothers was unethical. This caused him to back out of the agreement.
Sarah Blakely and Lori Greiner sought scientific evidence. They desired to see the product’s clinical testing. They felt uneasy since there were no trials. They made the decision not to put money into the company.
It was more difficult for Wendy to receive several offers because of these problems. But Daymond John was impressed. He supported her mission and her merchandise. It was during the show that Wendy got a deal with him.
Product Availability
You can easily locate boobie bars. They are available online and in stores. Target and Walmart sell the bars. They are also available on Amazon. The corporate website also offers Boobie Bars.
The cost of each bar is roughly $2.99. Natural herbs including moringa, flaxseed, and oats are used in the bars. These nutrients aid mothers in producing more milk. Boobie Bars are portable and delicious.
The business also sells other goods. They sell electrolyte drinks and protein shakes. Another well-liked product is Boobie Bears gummies. Wendy also made snacks called Boobie Bark. The purpose of these products is to support the health of nursing mothers.
Breastfeeding groups support Boobie Bars. These groups market the product to mothers.
Conclusion
Boobie Bar had a great journey on Shark Tank. Wendy presented her idea with confidence. She secured a deal with Daymond John. His support helped her grow the business. Boobie Bars became very popular after the show. They are now sold in major stores and online. Wendy expanded her product line to include new items. She continues to help moms with innovative products.
The future looks bright for Boobie Bar. Wendy is dedicated to her mission. Fans are excited to see what she will create next.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
