Bite bugs are uncomfortable and unpleasant. The soreness can persist for several days for many people. Here’s when Bug Bite Thing enters the picture. It’s a basic instrument meant to extract any venom or saliva that insects bite or sting you with. This device provides nearly instant relief from the itching, swelling, and irritation. After relocating to an area with a high mosquito population Kelley Higney and Ellen McAlister realised there was a demand for this product.
They made the choice to present Bug Bite Thing on Season 11 of Shark Tank. In this episode, they described the operation of their gadget and how millions of people can be saved from the pain and suffering of bug bites. The concept impressed the Sharks. Will the entrepreneur get a deal on Shark Tank? Check out our Bug Bite Things update to find out!
Bug Bite Things Net Worth Shark Tank Update 2025
Kelley Higney and Ellen McAlister asked for a $150k investment in exchange for 10% equity in their company. This meant they valued their company at $1.5 million. They made a deal with Lori Greiner for $150k in exchange for 10% of their company, which maintained the company’s valuation at $1.5 million. After the show aired, Bug Bite Thing saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Bug Bite Thing is about $2.85 million.
Bite bugs are uncomfortable and unpleasant. The discomfort can persist for several days for many people. Here’s when Bug Bite Thing enters the picture. It’s a basic instrument meant to extract any venom or saliva that insects bite or sting you with. This device provides nearly immediate relief from itching, swelling, and irritation.
After moving to an area with a high mosquito population Kelley Higney and Ellen McAlister realised there was a demand for this product. They made the choice to present Bug Bite Thing on Season 11 of Shark Tank. In this episode they described the operation of their gadget and how millions of people can be saved from the pain and suffering of bug bites. The concept impressed the Sharks.
It’s true that Bug Bite Thing closed the deal on Shark Tank. When Kelley and Ellen first joined the Tank they demanded $150,000 in exchange for 10% of their business. Lori Greiner was able to provide them with that precise deal. Lori has earned a reputation for facilitating the commercial success of similar products.
Kelley and Ellen were aware that Lori’s background in marketing and retail would be a perfect fit for their company. Bug Bite Thing was able to reach more clients than they ever could have anticipated because of Lori. Lori gave them her Golden Ticket bargain since she thought their goods were great. This shows her level of faith in Kelley, Ellen, and their offering.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Rohan Oza (Guest Shark) | $150,000 for 10% equity | N/A | N/A |
| Lori Greiner | $150,000 for 10% equity | N/A | Yes |
| Kevin O’Leary | $150,000 for 6% equity, but with a royalty of $1 per unit sold | N/A | N/A |
| Barbara Corcoran | $200,000 for 10% equity | N/A | N/A |
| Mark Cuban | Out | N/A | Yes |
Bug Bite Things Shark Tank pitch
Bug Bite Thing was founded by Kelley Higney and her mother Ellen McAlister. Moving to South Florida from California gave Kelley the idea for the invention. Her family frequently experienced uncomfortable insect bites because of the number of mosquitoes in the neighborhood. One day, Kelley heard of a device that might remove mosquito saliva from an international consumer.
She managed to locate the tool’s manufacturer and obtain the license to market it in the US. Subsequently, Kelley and Ellen began selling the device as Bug Bite Thing. They initially had trouble explaining to consumers how the product operated. Still, they continued because they had faith in their offering.
Ellen and Kelley confidently stepped into the Shark Tank. They were aware that they had a special product with numerous uses. They outlined the issue that Bug Bite Thing fixes at the beginning of their proposal. They demonstrated the tool’s suction power to show how it functions. According to Kelley, the instrument eliminates venom or insect saliva from beneath the skin. This stops the body’s response to the sting or bite.
The product’s simplicity and effectiveness left a lasting impression on the Sharks. Kelley and Ellen requested $150,000 in exchange for a 10% stake in their business. They described their business strategy which centered on sales to consumers directly via the Internet and a few physical stores.
About the Bug Bite Thing, the Sharks had a lot of questions. They were curious in the product’s mechanism of action and how it differed from standard therapies for bug bites. According to Kelley Bug Bite Thing is a chemical-free cure. It functions by clearing the skin of the irritant which stops the body from responding to it. This is not the same as lotions or creams that simply cover up the symptoms.
The Sharks were interested in how much the product sold for and how much it cost to create. According to Kelley, each device sold for $9.95 after costing $1.53 to produce. The business had an adequate profit margin as a result. The fact that Bug Bite Thing had already sold $500,000 worth of merchandise in its first year of business further impressed the Sharks.
Bug Bite Thing piqued the interest of the sharks. The first person to make an offer was guest shark, Rohan Oza. He gave Kelley and Ellen exactly what they requested, offering 10% equity in exchange for $150,000. An revised offer of $200,000 for 10% equity was made by Barbara Corcoran. Kevin O’Leary was investing as well. He proposed to give $150,000 in exchange for 6% equity and an extra $1 for each unit sold in royalties.
Lori Greiner stepped in with her Golden Ticket offer while the Sharks were debating. She promised to assist Kelley and Ellen in developing their product to the next level and matched their first request of $150,000 for 10% equity. Ellen and Kelley chose to take Lori up on her offer. They believed that Lori’s experience in retail would help them grow their business faster.
What Went Wrong With Bug Bite Things On Shark Tank?
For the Bug Bite Thing on Shark Tank, nothing went terribly wrong. The product’s potential was appreciated by the Sharks. Selecting which Shark to join with was the only problem. Ellen and Kelley were presented with multiple offers. The difficulties in growing the company worried a few of the Sharks. They were aware that it would take effort to get the product into more retailers.
However Ellen and Kelley were up for the challenge. The lack of a patent for the device was another topic the Sharks touched on. This might make it simpler for rivals to take the concept. However Kelley and Ellen’s exclusive agreement with the manufacturer served to safeguard their company.
Product Availability
Bug Bite Thing is a straightforward gadget with an innovative layout. It functions by drawing poison or insect saliva from beneath the skin via suction. This lessens swelling and itching by stopping the body from reacting to the bite or sting. The product is simple to use and free of chemicals. It’s a fantastic choice for anyone looking for a natural remedy for insect bites. You may buy Bug Bite Things in a lot of places.
Large retail establishments including Target, CVS, and Walmart sell it. Additionally, it can be purchased online on the business’ website and on websites like Amazon.com. Bug Bite Thing is a reasonably priced remedy for bug bite alleviation with a suggested retail price of approximately $9.95.
Conclusion
The Shark Tank adventure of Bug Bite Thing was a success. Lori Greiner gave Kelley and Ellen a deal, and they left. They were able to reach millions of people and expand their business thanks to this partnership. Bug Bite Thing has been doing well ever since making an appearance on Shark Tank.
The product has sold more than $21 million worth of goods and is now sold by over 25,000 retailers.
A quick and easy way to treat bug bites and stings is to use Bug Bite Thing. Many people who are looking for natural relief from bug bites now turn to it as their go-to option. Kelley and Ellen should have even greater success in the future as the company expands.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
