In Season 10 of Shark Tank, Kelsey Witherow made an appearance. She arrived to introduce her company, Doughp. Doughp is a cookie dough bar of superior quality. Kelsey wanted the sharks to give her $450,000. She was prepared to make the investment in exchange for 10% equity. Customers could bake or enjoy the cookie dough that Doughp created.
It was promoted as a guilt-free dessert choice. Kelsey’s goal was to grow her cookie dough bar company. She provided solid financial information. The company’s sales exceeded $850,000. Its profit margin was high as well.Will the entrepreneur get a deal on Shark Tank? Check out Doughp update to find out!
Doughp Net Worth Shark Tank Update 2025
Kelsey Witherow asked for a $450,000 investment in exchange for 10% equity in her company, Doughp. This meant she valued her company at $4.5 million. She did not make a deal with any of the Sharks. After the show aired, Doughp saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Doughp is about $10.5 million.
Doughp encountered difficulties after making their appearance on Shark Tank. Kelsey had to shut down her in-person cookie dough bars due to the COVID-19 pandemic. She made the decision to alter her business plan.
Doughp concentrated on retail partnerships and internet sales. This change turned out to be a wise choice. Doughp is currently available on Walmart and Amazon. Additionally, the business has made over $10 million. As of 2024, it remains operational. Doughp is also available for purchase on its website. Since its participation on Shark Tank the company has expanded dramatically.
Kelsey was not given a contract. Her demand was for 10% stock in return for $450,000. The sharks did not offer anything. A few people disliked cookie dough. Some thought the price was too expensive. Doughp did not offer the healthier options that some people desired.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
Doughp Shark Tank pitch
Kelsey Witherow is Doughp’s founder. Her enthusiasm for baking and understanding of mental health issues marked the beginning of her journey. Prior to launching Doughp, Kelsey worked in IT. She wanted to alter her life because she battled addiction. She found solace in baking during this period. She enjoyed creating delicious cookie dough that was ready to eat.
She also wanted to make a dessert that was enjoyable and guilt-free. It occurred to Kelsey that cookie dough would be popular. In 2017 she launched Doughp using her original recipe. For Kelsey, launching a business was not simple.
She had never managed a culinary business before. She also had to deal with her personal issues and recuperation. Persuading people that uncooked cookie dough was safe presented another challenge. Kelsey took a long time to describe her product. She also needed to gain her client’s trust. Another challenge was locating the appropriate ingredients while minimizing expenses.
Kelsey put forth a lot of effort in spite of the challenges. She wanted to spread the word about her product because she believed in it.
Kelsey got her pitch off to a confident and enthusiastic start. She described Doughp’s objective. Doughp produced cookie dough that was both edible and bakeable. People were able to indulge in this dessert guilt-free. Kelsey gave information about her store in San Francisco. According to her, the store made $1,100 per square foot and was a success.
She also disclosed impressive sales figures. Doughp’s gross revenue exceeded $850,000. Kelsey described the huge profit margins on her goods.
A single scoop of dough only costs 70 cents. She charged $6 for each scoop. Kelsey wanted 10% equity and $450,000. She intended to expand with the funds. She revealed ambitions to expand the business and create new locations. She also discussed her goal of establishing Doughp as a household brand. The sharks paid close attention but they were not convinced.
Regarding Doughp, the sharks had a lot of questions. They were interested in learning more about its components and allure. If there were healthier options, Lori Greiner enquired. According to Kelsey, the focus of her product was not on health. This did not sit well with Lori. She believed that consumers preferred healthier treats. About the taste, Robert Herjavec enquired.
Additionally, he disclosed that he was not a fan of cookie dough. According to Kelsey, Doughp was created for cookie dough enthusiasts. She suggested it could be turned into cookies and that it was fine to consume.
Barbara Corcoran enquired about the customers’ responses. According to Kelsey, customers praised the dough. She described how many individuals visited her store. She added that her product was not like ordinary cookies. Mark Cuban enquired about the company’s plans for expansion. He was curious if Kelsey had experimented with other markets. According to Kelsey, she was concentrating on her San Francisco location. She wanted to grow after receiving funding.
The sharks responded to Doughp in different ways. Robert Herjavec was the first to go. He said he was not a suitable investment and did not like cookie dough. Additionally, Barbara Corcoran left. “I do not see a strong market for the product,” she stated. Lori Greiner preferred more healthful selections. She left as well since Doughp was not providing those.
The final sharks remaining were Mark Cuban and Kevin O’Leary. Both of them felt that the valuation was excessive. According to Mark, the price was not justified by the company’s growth. Kevin thought there were too many people in the dessert market. He claimed that competing with well-known brands would be challenging. After both sharks left, Kelsey was left without a bargain.
What Went With Doughp on Shark Tank?
Doughp lost out on the deal for a number of reasons. Cookie dough was disliked by certain sharks. Some thought the price was excessive. Doughp did not provide the healthier options that Lori Greiner was looking for. Mark Cuban and Kevin O’Leary thought the dessert industry was overly competitive. Barbara Corcoran did not think Doughp had a big market—all of the sharks left for these reasons. Kelsey kept working on expanding Doughp because she had faith in her product.
Product Availability
Doughp is a bakeable cookie dough that is safe to consume. It is prepared with premium ingredients. Doughp comes in a variety of flavors, including brownie batter and chocolate chip. There are also seasonal flavors to choose from. You can purchase the goods online. Doughp is available for purchase on the company’s website. Walmart and Amazon both sell it.
These collaborations have expanded Doughp’s consumer base. Doughp sells gift packs and packages. These are ideal as gifts or for sharing. People of all ages find the product entertaining.
Conclusion
On Shark Tank, Doughp was not given a deal. The market and the valuation worried the sharks. Kelsey remained resolute in spite of this. During the epidemic, she modified her firm and concentrated on selling products online. This action aided Doughp’s development. Doughp is a profitable company today. Its mouthwatering cookie batter still makes customers happy. As it broadens its scope the company’s future appears bright.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
