Many people struggle to find energy bars that fit their personal tastes and dietary needs. Most store-bought bars have limited flavors and may contain ingredients some wish to avoid. This lack of choice leaves health-conscious individuals searching for better options.
Jonathan Miller saw this problem and wanted to fix it. He created Element Bars, a company that lets customers design their own energy bars using natural ingredients. This way, people can enjoy snacks that match their preferences and health goals.
Jonathan brought his idea to the TV show Shark Tank, hoping to get support from the investors, known as the Sharks. He aimed to grow his business and reach more customers. In this episode, he presented his customizable energy bars and asked for their investment. Jonathan sought $150,000 for a 15% equity stake in his company. Did the entrepreneur get a deal on Shark Tank? Check out our Element Bars update to find out!
Element Bars Net Worth Shark Tank Update 2025
Jonathan Miller went on Shark Tank asking for $150,000 for 15% of his company. This meant he thought his business was worth $1,000,000. He agreed to a deal for $150,000 for 30%, lowering the value to $500,000. The episode was aired on September 13, 2009. The company is still active and continues to produce energy bars and private-label products. Using the default 10% yearly growth method, the current net worth of Element Bars is estimated to be around $2.1 million in 2025.
The company experienced significant growth after appearing on Shark Tank. The exposure from the show brought many new customers eager to create personalized energy bars. This boost in interest helped Element Bars expand its reach and increase sales.
In the years following the show, Element Bars continued to evolve. By 2021, the company shifted its focus from direct-to-consumer sales to producing private-label bars for other brands. This move allowed them to partner with various companies and expand their presence in the market. As of today, Element Bars has generated approximately $10 million in revenue since its appearance on Shark Tank.
During his appearance on Shark Tank, Jonathan Miller sought $150,000 in exchange for a 15% stake in Element Bars. He presented his customizable energy bar concept to the Sharks, highlighting the uniqueness of his product.
After some negotiation, Kevin Harrington offered $150,000 for 30% equity and a 4% royalty in perpetuity. Jonathan accepted this offer on the show. However, the deal did not close after the episode aired.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $150,000 for 75% equity | $150,000 for 20% equity | No |
| Kevin Harrington | 1# $150,000 and 4% royalty for 100% of the company 2# $150,000 and 4% royalty for 35% of the company 3# $150,000 and 4% royalty for 30% of the company | $150,000 and 4% royalty for 25% of the company | Yes |
Element Bars Shark Tank pitch
Jonathan Miller, the founder of Element Bars, was frustrated with the limited options available in mass-produced energy bars. He noticed that many of these bars contained high fructose corn syrup and other undesirable ingredients, leading to energy crashes.
Jonathan wanted a healthier, more personalized snack option. This desire inspired him to create Element Bars, allowing customers to design energy bars that fit their individual tastes and nutritional needs.
In his Shark Tank pitch, Jonathan introduced Element Bars as a solution for people seeking customized, healthy energy bars. He explained that customers could visit the company’s website to choose from various natural ingredients, creating a bar tailored to their preferences.
Jonathan sought $150,000 for a 15% equity stake in his company, aiming to use the investment to scale production and reach a broader audience. Keep reading our Element Bars update to see what happens next!
During the pitch, the Sharks had several questions about Element Bars.
Kevin O’Leary asked about the cost of producing each bar and the selling price. Jonathan explained that each bar cost about $1.20 to make and sold for $2.99.
Robert Herjavec inquired about the company’s sales figures. Jonathan shared that they were shipping approximately 1,000 bars per week at that time.
Daymond John questioned the scalability of the business, wondering if the customization process could handle large orders. Jonathan assured him that their production system was designed to manage increased demand efficiently.
After hearing Jonathan’s presentation and responses, the Sharks shared their thoughts:
Kevin Harrington saw potential in the customizable energy bar market. He offered $150,000 for 30% equity and a 4% royalty on each bar sold.
Robert Herjavec, Kevin O’Leary, Daymond John, and Barbara Corcoran decided not to invest. They expressed concerns about the business model’s scalability and the competitive nature of the food industry.
Jonathan accepted Kevin Harrington’s offer on the show. However, the deal was not finalized after filming.
Product Availability
From our Element Bars update research, the company offers a unique service where customers can create their own energy bars using natural ingredients.
As of today, Element Bars continues to operate successfully, having generated around $10 million in revenue since its Shark Tank appearance. Their business model has evolved, but their commitment to providing high-quality, natural ingredient-based energy bars remains the same.
Conclusion
Element Bars entered Shark Tank with a strong vision: to revolutionize the energy bar industry by allowing customers to create personalized bars with natural ingredients. Jonathan Miller impressed the Sharks with his innovative idea and secured a deal with Kevin Harrington. However, the deal did not materialize after the show.
Despite this, Element Bars experienced significant growth due to the exposure from Shark Tank. The company expanded its operations, shifting focus to private-label energy bars while maintaining its commitment to quality and customization.
Today, Element Bars is a thriving business, proving that even without finalizing a Shark Tank deal, an entrepreneur can achieve success through perseverance, adaptability, and a strong market demand for their product. Their journey showcases how a great idea, coupled with strategic adjustments, can lead to long-term success in the competitive food industry
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
