Fashion can be a tough world to navigate. Many people want to dress like their favorite influencers but can’t figure out where to get the exact outfits. Bloggers and influencers often post stylish looks, but they don’t always tell followers where to buy the items.
This leaves people frustrated and searching endlessly. That’s where Amy Roiland’s idea came in. She wanted to fix this problem with her app FashionTap. It connected influencers and followers by letting bloggers link the exact items they wore in their posts.
Amy pitched this idea on Shark Tank Season 7. She asked the Sharks for $100,000 for 10 percent of her business. Her app had already made $60,000 in just six months. Did the entrepreneur get a deal? Check out our FashionTap update to find out!
FashionTap App Net Worth Shark Tank Update 2025
Amy Roiland went on Shark Tank asking for $100,000 for 10% of her company. This meant she thought her business was worth $1,000,000. She did not make a deal with any Shark. The episode was aired in April 2016. The app shut down in 2018 and is no longer active. The current net worth of FashionTap is $0 in 2025.
Amy continued working on her app for a few years after appearing on Shark Tank. She tried to attract more retailers and users to her platform. Amy also stayed active as a fashion blogger with a strong following on Instagram.
Despite her efforts, FashionTap was shut down in 2018. It seems she couldn’t compete with bigger platforms like Instagram, which already had similar features. As of today, FashionTap is no longer in business, but Amy’s fashion career is still thriving.
Amy Roiland did not get a deal on Shark Tank. She asked for $100,000 for 10 percent equity in FashionTap. However, none of the Sharks agreed to invest. They had concerns about the app’s future and competition with Instagram. Barbara Corcoran was the only Shark who made an offer. She wanted 25 percent equity for $100,000, but Amy refused to negotiate.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Chris Sacca | Out | N/A | N/A |
| Barbara Corcoran | $100,000 for 25% equity | N/A | No |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
FashionTap App Shark Tank pitch
Amy Roiland was a passionate fashion blogger before creating FashionTap. She noticed that many of her followers wanted to know exactly where to buy the clothes she wore. She realized there was no easy way for influencers to connect followers directly to products. This inspired her to create FashionTap.
Amy faced challenges in the early stages of building her app. She needed funding and technical support. Two investors helped her with $90,000. However, they owned 67 percent of the company, leaving Amy with less control. Despite these challenges, Amy pushed forward because she believed in her idea.
Amy walked into Shark Tank with confidence. She explained how FashionTap worked and why it was needed. Bloggers could post photos and tag the exact items they wore. Followers could click on the tags to buy the items directly. This feature helped influencers make money while promoting brands.
Amy shared impressive numbers. The app had made $60,000 in six months. It had over 6,000 downloads and 1,500 monthly active users. She also explained her vision of partnering with big retailers to grow the app further. Amy asked for $100,000 for 10 percent equity to focus on marketing. Keep reading our FashionTap update to see what happens next!
Each Shark had questions about FashionTap and its future.
Chris Sacca asked why FashionTap was different from Instagram. Amy explained that her app allowed direct links to products, which Instagram didn’t have at the time. However, Chris felt Instagram was already too big and would dominate the market.
Mark Cuban wanted to know why retailers would choose FashionTap over other platforms. Amy explained that her app targeted a specific audience interested in fashion. Mark wasn’t convinced and felt the app wouldn’t stand out.
Kevin O’Leary questioned the app’s ability to attract big retailers. He believed they wouldn’t find it appealing enough. Amy responded that her app was already making money, but Kevin didn’t think it had long-term potential.
Barbara Corcoran asked about the app’s ownership. Amy revealed that investors owned 67 percent of the company. Barbara felt this was a big issue but still saw potential in Amy’s idea.
Daymond John asked about the app’s competition. Amy admitted that Instagram was a challenge but believed her app’s features made it unique. Daymond wasn’t convinced and thought Instagram would take over.
Chris Sacca didn’t like the idea. He felt Instagram was already a fashion network and didn’t see how FashionTap could compete. He went out first.
Mark Cuban agreed with Chris. He didn’t believe retailers or users would find the app interesting enough. He went out next.
Kevin O’Leary also didn’t like the app’s potential. He thought big retailers wouldn’t support it. Kevin was the third Shark to go out.
Daymond John felt Amy was on the right track but believed Instagram would attract her audience. He also went out.
Barbara Corcoran was the only Shark interested. She offered $100,000 for 25 percent equity. Amy refused to negotiate and insisted on her 10 percent offer. Barbara didn’t accept, and Amy left without a deal.
What Went Wrong With FashionTap On Shark Tank?
FashionTap faced several issues on Shark Tank. The biggest problem was competition. The Sharks felt Instagram already dominated the fashion space. They didn’t see how FashionTap could compete. Another issue was ownership. Amy only had 33 percent of her company, which made the Sharks hesitant to invest. Finally, Amy’s refusal to negotiate with Barbara Corcoran was a missed opportunity. Barbara was willing to invest, but Amy’s firm stance on 10 percent equity led to no deal.
Product Availability
The app is no longer available. FashionTap was shut down in 2018. It seems Amy couldn’t compete with bigger platforms like Instagram. The app’s unique features weren’t enough to attract a large user base or retailers. As of today, FashionTap is no longer in business. Amy continues to work as a successful fashion blogger and influencer.
Conclusion
FashionTap had a great idea, but it couldn’t survive in a competitive market. Amy Roiland created the app to solve a common problem in the fashion world. She pitched her idea on Shark Tank but didn’t get a deal. The Sharks felt the app couldn’t compete with Instagram. Despite its early success, FashionTap was shut down in 2018. Amy continues to thrive as a fashion influencer.
Her journey shows that even great ideas can face challenges in the business world. Keep checking for updates on other Shark Tank companies and their stories!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
