Kidsluv Net Worth Shark Tank Update 2025

Ashi Kelinek designed the nutritious beverage Kids Luv. Ashi realized that children’s daily use of sugar was a serious issue. Juice that is high in sugar is consumed by many children. Ashi sought to create a more delicious and healthful beverage. She founded Kids Luv to provide children with a vitamin-rich, sugar-free beverage. 

She presented her proposal on Shark Tank during Season 11. Ashi requested $200,000 in return for 8% of her business. She even dumped a bucket of sugar on her son to demonstrate to the sharks how much sugar children consume. Her drink tasted good but the sharks were concerned. Will the entrepreneur get a deal on Shark Tank? Check out the Kidsluv update!

Kidsluv Net Worth Shark Tank Update 2025

Ashi Kelinek asked for a $200,000 investment in exchange for 8% equity in her company, Kids Luv. This meant she valued her company at $2.5 million. However, she did not make a deal with any of the Sharks. After the show aired, Kids Luv saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Kids Luv in 2025 would have been about $3.66 million had it continued operations. However, Kids Luv shut down in 2022, and as of today, its net worth is $0.

Luv experienced significant success following Shark Tank Kids. Sales for the business increased to $5 million annually. Major retailers like Walmart, Target, Thrive, and Amazon carried Kids Luv drinks. 

However, the business shut down in 2022 in spite of its success. For a few years following Shark Tank, Kids Luv did well, but it seems Ashi ran out of funds to sustain the company. Children Luv is no longer on sale in 2024.

Children Luv did not receive a Shark Tank contract. Ashi requested $200,000 in return for 8% of the business. The sharks were worried but liked the idea. Kevin O’Leary, Barbara, Mark Cuban, Lori Greiner, and Robert Herjavec all made the decision not to invest. The sharks were concerned about Ashi’s financial practices and felt that the sales figures were too low. Each shark rejected the deal after learning about her business.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Kidsluv Shark Tank pitch

Mom Ashi Kelinek founded Kids Luv to promote children’s health. She wanted to create a healthier option since she was concerned about the excessive amount of sugar in children’s drinks. Ashi created Kids Luv in her kitchen before enlisting the aid of a qualified formulator. She developed two flavors that children adored: coconut and mango. But Ashi had to overcome obstacles. Finding a nutritious drink with a pleasing sweetness balance was challenging.

Ashi presented Kids Luv with a powerful demonstration. She showed the sharks a big pile of sugar to show how much kids consume in sugary drinks. She asked for $200,000 for 8% of Kids Luv. Ashi explained her goal to make a tasty and healthy drink for kids. The sharks liked the taste of her drink but had doubts. They were concerned about her spending and the small amount of sales Kids Luv had at that time.

Kids Luv was the subject of the sharks’ enquiries. They were curious about the components and how she managed to make the sugar-free beverage taste excellent. Ashi clarified that she covered up the taste of the vitamins with a small amount of stevia. Mark Cuban could still taste the stevia which he didn’t like. 

The company’s financials were another question the sharks challenged. Ashi revealed that she had raised $1 million from friends and relatives in addition to investing $200,000 of her own funds. She had incurred significant expenses for trademark licensing and regulatory fees.

Kids Luv was not ready for the sharks to invest in. The first person to leave was Barbara Corcoran. She believed Ashi had not been cautious with her money. Mark Cuban believed additional testing was necessary for the product.

According to Kevin O’Leary, sales were insufficient to demonstrate demand. Robert Herjavec also passed after hearing how Ashi had spent her money. Finally, Lori Greiner who said she made similar mistakes in the past also decided not to invest. Kids Luv left Shark Tank without a deal.

What Went Wrong With Kidsluv  On Shark Tank?

On Shark Tank, Kids Luv had to overcome obstacles. Ashi’s poor sales figures and spending habits worried the sharks. They believed Kids Luv had failed to demonstrate its viability in the market. The sharks were also concerned that Ashi’s funds had been overspent by Kids Luv’s early trademark and license expenses. Each shark believed it was too dangerous to invest in the absence of robust sales or proven demand.

Product Availability 

Kids Luv was a sugar-free, vitamin-rich, and healthful beverage for kids. There were two flavors available that is mango and coconut. Kids Luv was available on Amazon, Walmart, Target, and Thrive before closing. Kids Luv was created by Ashi to be a healthier option for parents searching for a beverage. Prices varied by retailer and parents could simply place orders with Kids Luv’s strong internet presence.

Conclusion

The original idea behind Kids Luv was to encourage children to consume less sugar. On Shark Tank, Ashi Kelinek presented her idea to the sharks. Despite not landing a deal, Kids Luv found early success and increased its annual revenues to $5 million. 

Large retailers like Walmart and Amazon carried the beverage. Unfortunately Kids Luv closed in 2022, most likely as a result of financial difficulties. Ashi’s adventure on Shark Tank helped her brand acquire recognition and she worked hard to create a healthy drink for youngsters.