Many kids want to enjoy drinking coffee because they see their parents enjoying it, especially in the mornings. This curiosity leads them to drink the coffee and enjoy it too. However, drinking coffee regularly is not good for health, especially for kids as it contains a lot of caffeine. Caffeine can cause restlessness, disrupt their sleep, and negatively impact their health and growth.
Parents mostly struggle to say no when their kids ask for coffee but they also can’t say yes because they are worried about their kids’ health. This problem is common in the world, where kids view coffee as a “grown-up” drink and want to experience it too.
To solve this problem, a father-son duo named David and Ethan Sanborn produced Kiid Coffee. It’s a caffeine-free drink specifically made for children. Ethan, who was just eight years old loved the taste of coffee, but his dad, David, realized that caffeine wasn’t safe for him. Together, they made a drink that is similar to the taste of coffee while being healthy for kids.
Kiid Coffee is made from organic, decaffeinated coffee and contains essential nutrients like calcium, magnesium, iron, and vitamin D. Kiid Coffee is not just an alternative to coffee but it’s a nutritious drink that supports kids’ health.
David and his son Ethan pitched their idea on Shark Tank. They asked $50,000 for a 5% equity in their business. They wanted the investment to expand their company and reach more people. Did the entrepreneur get a deal on Shark Tank? Check out our Kiid Coffee update to find out!
Kiid Coffee Net Worth Shark Tank Update 2025
David and Ethan Sanborn asked for a $50k investment in exchange for 5% equity in their company. This meant they valued their company at $1 million. They made a deal with Daniel Lubetzky for $50k in exchange for 20% of their company, with the condition that the equity would be reduced to 15% when David commits full-time to the business. This new deal valued their company at $250,000. After the show aired, Kiid Coffee saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Kiid Coffee in 2025 is about $332,750.
As for Kiid Coffee update, Kiid Coffee is a company whose goal is to provide a healthy drink similar to coffee for kids. As the company got a deal with Daniel Lubetzky so it has been successful since the episode aired. After the show, more people heard about Kiid Coffee, which caused an increase in sales. As of today, kiid coffee is still going strong. People can buy Kiid Coffee from the company’s official website and Amazon. The product is also available in some grocery stores in Georgia.
Yes, David and Ethan got a deal on Shark Tank with Daniel Lubetzky. All the sharks liked the taste and the added nutrients of Kiid Coffee but some offered a deal and some decided not to invest. Daniel Lubetzky offered a deal of less as compared to other sharks. So the entrepreneurs accepted Daniel’s deal of $50,000 for 20% equity with the condition that the equity will be reduced to 15% when David will give full time to the business.
| Shark(s) name | $50,000 for 20% equity, with a 5% return when David goes full-time | Counteroffer | Accepted? |
| Daniel Lubetzky | $50,000 for 20% equity, with 5% return when David goes full time | N/A | Yes |
| Lori Greiner and Mark Cuban | $50,000 for 20% equity | $50,000 for 10% equity | No |
| Kevin O’Leary | 1# $50,000 for 30% equity 2# $50,000 for 15% equity | $50,000 for 10% equity | No |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Kiid Coffee Shark Tank pitch
Kiid Coffee was inspired by an 8-year-old boy named Ethan, who loves coffee but faces health issues. This made his dad, David, hesitant to let Ethan have coffee. Ethan had broken both of his legs two different times. Later, they found out that was because of nutritional deficiency. Ethan was not getting enough calcium. Ethan loved coffee and David wanted his son to enjoy drinking coffee.
David decided to make a safe drink similar to coffee which is made of all the essential nutrients. The result of his thought was Kiid Coffee, made with organic decaffeinated coffee including all the vitamins and minerals to support kids’ health.
During their appearance on Shark Tank, David and Ethan introduced Kiid Coffee as a nutritious, caffeine-free drink designed for kids. They mentioned clearly that the drink is 99.9% caffeine-free and contains many nutrients to help children grow strong. They presented three types of flavors Choco Latte, Original Latte, and Caramel Latte. The entrepreneurs also explained that they sell their products directly to customers through their website and Amazon.
As they launched their business in April 2024, they made $75,000 in sales. The entrepreneurs asked $50,000 in exchange for 5% equity in their company to grow. Keep reading our Kiid Coffee update to see what happens next!
The Sharks asked many questions regarding kiid Coffee.
Kevin O’Leary asked about the entrepreneurs’ game plan to sell the products. The entrepreneur replied that they are selling directly to consumers through their website and also on Amazon.
Kevin and Lori further asked about the cost and selling price of the product. The entrepreneurs responded that they sell it for $14 and make it for $3.50.
Daniel asked why the products were so expensive. The entrepreneurs replied the product was expensive because of the excellent ingredients. All the sharks agreed with him.
Lori asked about the sales. The entrepreneurs replied they started the business in April this year and made $75,000 in sales.
Kevin asked how they are letting people know about their existence. The entrepreneurs replied that they make videos and post them on Instagram
Mark Cuban appreciated the business and the idea but he thinks that there is a lot of hard work required for the business. That’s why he refused to invest initially. Later Mark Partnered with Lori.
Kevin makes an offer of $50,000 for 30% equity. He also reduced his equity to 15% the entrepreneurs refused.
Lori Griener loved the packaging, ingredients, and everything about the product. She Partnered with Mark and offered $50,000 for 20% equity.
The entrepreneurs think that the offered equities are very high so they countered with 10%.
Daniel also offered the final offer of $50,000 for 20% equity but when the entrepreneur decided to do full-time Daniel would return him 5%.
In the end, after some negotiation and discussions, the entrepreneurs accepted Daniel’s offer.
Product Availability
From our Kiid Coffee Update research, Kiid Coffee serves as a healthy, caffeine-free option made specifically for children. It contains organic decaffeinated coffee and is mixed with nutrients like calcium, magnesium, iron, and vitamin D to protect children’s health. The drink is available in three flavors: Choco Latte, Original Latte, and Caramel Latte. Kiid coffee can be purchased through their website, Amazon, and some grocery stores in Georgia.
Each pack is priced at $14. The ingredients and high quality and added nutrients, which is higher than many typical drinks.
Conclusion
As Kiid Coffee secured a deal with Daniel Lubetzky on Shark Tank. This gives the product publicity and helps raise awareness of their product and expand their reach. David and Ethan continued to grow their business, trying to connect with more families. They are still committed to their goal of offering a delicious, healthy coffee alternative for children. Their journey shows how a concept made of love and care can evolve into something impactful.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
