Caffeine and other stimulants are frequently utilized by people nowadays to help them stay focused and awake throughout the day. Although they provide a short boost, coffee and energy drinks frequently cause jitters and crashes. Many people find it difficult to focus for extended periods of time, particularly when performing crucial duties like working or learning.
Ken and Allyson Davidov intended for LIFTiD to address this issue. They described how their neurostimulation device helps people stay more focused by activating brain neurons with brief electrical pulses.
The duo went on Shark Tank with a novel device that claims to stimulate the brain, enhancing focus and productivity with no caffeine or other supplements. Allyson and Ken requested $200,000 in exchange for 10% equity in their business. Did the entrepreneur get a deal on Shark Tank? Check out our LifTid NeuroStimulation update to find out!
lifTid neuroStimulation Net Worth Shark Tank Update 2025
Ken and Allyson Davidov asked for a $200k investment in exchange for 10% equity in their company. This meant they valued their company at $2 million. They did not make a deal with any of the sharks. After the show aired, LIFTiD NeuroStimulation saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of LIFTiD NeuroStimulation is about $2.92 million.
Even if LIFTiD did not receive a deal on Shark Tank, it was successful. The company is still operating, and the demand for its products is rising. With a projected net value of $35 million as of today, LIFTiD suggests that the sharks might have passed up a lucrative chance. The gadget is still selling well, and in 2019, LIFTiD was recognised as the Gadget Flow Best gadget.
After just 20 minutes of use each day, users of the device say it helps them stay focused and productive. Despite the sharks’ initial mistrust, the business has garnered a strong reputation through excellent reviews and has drawn a devoted clientele.
No, a deal wasn’t made by LIFTiD on Shark Tank. The sharks were not persuaded, despite Ken and Allyson’s confident pitch and demonstration of the neurostimulation device’s ability to increase focus. None of the sharks offered a deal to the founders.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
LifTid NeuroStimulation Shark Tank pitch
The founders of LIFTiD, Ken and Allyson Davidov, were motivated to create a product that could improve attention and productivity without requiring common stimulants like caffeine. They intended to offer a solution that may increase brain activity in a healthier, more efficient way since they thought that conventional methods of keeping alert were out of date.
Their fascination with brain science and the possibility of enhancing daily functioning by reactivating dormant neurons gave rise to the concept of employing neurostimulation. Like most companies, they had difficulties, particularly persuading people that their product would function having no unfavorable side effects. They persisted anyway, and LIFTiD was born.
Ken and Allyson described the science behind LIFTiD during their Shark Tank pitch. They described how the gadget uses mild electrical pulses to stimulate brain neurons, improving concentration and mental clarity. The gadget is intended to be worn on the forehead for a brief 20-minute period while performing mental tasks.
They highlighted the advantages of their product, such as its ability to take the place of stimulants like caffeine. The creators announced they had already made $126,000 in sales from 1,240 units sold. The pitch was received with mixed reviews, however, they sought $200,000 in exchange for 10% equity from the sharks.
Robert Herjavec and Mark Cuban had doubts about the product’s safety right away. He asked if there were any possible health dangers associated with electrically stimulating neurons. Despite the inventors’ assurances that the technology was secure, sharks were not persuaded.
Kevin O’Leary was curious about the legal ramifications of marketing a prestimulation gadget. Even if the product succeeded, he believed it might run afoul of the law, making it an unsafe investment.
Kevin further asked about the sales. The founders replied that they sold 1240 pieces. The product costs $22 and they sell it for $149.
Lori Greiner asked about the device, but she had a question about the inventors’ strategy for promoting it to buyers who might not be familiar with neurostimulation. Lori thought that Ken and Allyson’s plan to increase awareness through internet marketing was not a suitable match for her.
Mark Cuban was the most dubious. He didn’t trust the product’s long-term potential and was concerned about the safety element, so he was the first to go out.
Kevin O’Leary was overly concerned about the liability issues while seeing the technology’s promise. He made the choice not to make an investment.
Lori Greiner thought the product was innovative but Lori decided it was too specialized for her type of business, therefore, she declined.
Daniel likewise failed, saying that the risks associated with the product prevented him from supporting it.
Robert Herjavec, though intrigued, ultimately opted against investing because of potential legal problems.
What Went Wrong With LifTid NeuroStimulation On Shark Tank?
The primary reason the sharks passed on LIFTiD was the possible legal risk involved in marketing a stimulation gadget. The risks of electrically stimulating brain neurons made a lot of sharks uncomfortable. The product was still relatively new to the market, thus the safety issues rendered it too dangerous for any of the sharks to invest in. The sharks didn’t think the product could become widely accepted without encountering major obstacles.
Product Availability
LIFTiD has grown in popularity among consumers seeking to improve their productivity and focus. The gadget is available for purchase on several websites LifTid NeuroStimulation, including Amazon, as well as the company’s official website.
LIFTiD offers a unique feature that distinguishes it from standard stimulants like caffeine by employing neurostimulation technology to awaken underused neurons in the brain. Consumers who have used the device for just 20 minutes a day report that it helps them stay focused. The product is reasonably priced at retail and has garnered positive reviews from consumers.
Conclusion
Despite not landing a transaction on Shark Tank, LIFTiD has expanded and thrived in the industry. Although the sharks expressed apprehensions over responsibility, the product has found its market and continues to thrive. With an estimated net worth of $35 million, the company has gained acclaim and even won the Gadget Flow Best Products award.
It’s clear that the sharks may have lost out on a fantastic chance as LIFTiD expands its customer base and enhances its offering. The business is growing and succeeding, and it doesn’t appear to be slowing down. Watch this space for further developments on this innovative product!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
