For those who are lactose intolerant or follow a plant-based diet, finding delectable substitutes for dairy-based ice cream can be challenging. Many vegan options are disappointing for people searching for a healthier pleasure since they are too costly, taste bland, or are loaded with chemicals.
After realizing this issue, college best friends Hannah Hong and Mollie Cha developed a product that would satisfy consumers’ sweet tooths without sacrificing flavor or health. Their business, Must Love, sells “nice cream,” or a vegan substitute for ice cream. Simple items like bananas and oats naturally substitute dairy while retaining the creamy texture.
In their Shark Tank presentation, they requested $600,000 in exchange for 7.5% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Must Love update to find out!
must love Net Worth Shark Tank Update 2025
Conor Lewis asked for a $500k investment in exchange for 10% equity in his company. This meant he valued his company at $5 million. He did not make a deal with any of the Sharks. As a result, the company’s valuation remained at $5 million. After the show aired, FORT saw a big increase in website traffic, sales, and social media exposure. However, the company faced challenges and eventually shut down in 2023. Therefore, the current net worth of FORT in 2025 is $0, as it is no longer in operation.
Must Love is still expanding, despite not landing a contract on Shark Tank. Being on the show gave them publicity, which increased their web presence and brought in new business. They continue to operate today, offering their goods at Whole Foods, Amazon, and Sprouts, among other big-box stores. They develop and grow their product line, even if their focus has switched from ice cream to other sweets like cookies and sprinkles.
They are quite active on social media, especially Instagram, where they post recipes and updates about new products. The business continues to struggle with profitability, and if its debt problems are not resolved, it may continue to face uncertainty in the future.
No, Must Love was not given a deal. Despite their admiration for the product’s flavor, the Sharks withdrew because of worries over the company’s financial situation, specifically its $400,000 loss. Therefore, none of the sharks offer a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Peter Jones | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Must Love Shark Tank Pitch
Friends since college, Hannah Hong and Mollie Cha founded Must Love because of their passion for food and healthy living. Their goal was to produce a vegan ice cream that tasted just as good as regular ice cream, with no added ingredients or chemicals.
They had difficulties finding natural components, creating the ideal texture, and controlling production costs along the way. Despite these challenges, their perseverance earned them a spot on the shelves of some of the largest supermarket chains in the United States.
Hannah and Mollie highlighted their dedication to using only clean products and delicious flavors in their pitch for Must Love. They described how their ice cream had a smooth feel with no artificial ingredients because it was made using oats and bananas rather than dairy.
They requested $600,000 for 7.5% stock, resulting in a $8 million valuation. The product’s taste and the founders’ concept were both valued by the Sharks, but a key bone of contention was the exorbitant valuation.
Every Shark had its unique queries.
Peter Jones wanted to know the numbers in the business. The founders explained they had launched in 2017 and did $35,000 in sales. After this, they doubled every year and made $1 million in sales.
Peter further questioned the profit. The founder disclosed they were at a loss of $400,000.
Lori Greiner questioned the reason for their loss. The founders explained that the food industry is very complicated and intensive like you have to pay for the marketing to get the space in any grocery stores. Also, the frozen space is very competitive.
Lori further asked which stores they were in and the cost and price of the product. The founders responded they are available nationally at Sprouts Farmers Market and in some areas of Whole Foods. This year they launched in Costco. The cost of the goods is $1.80, and retail is $5.99.
Mark Cuban asked how much money they raised for the business. The founders revealed that they both invested $200,000 and raised $1.4 million in the last five years.
Mark Cuban left because, although he enjoyed the flavor, he didn’t think it set him apart from the competition.
Lori Greiner expressed her admiration for the concept but could not take part because of a conflict of interest in another business.
Kevin O’Leary withdrew because he didn’t think the valuation was reasonable and wasn’t prepared to bargain at that point.
Daymond John resigned because he believed the founders weren’t giving the Sharks enough credit.
Peter Jones chose not to invest after sharing a bad experience in the frozen food sector.
Finally, Must Love left without an agreement because none of the Sharks made an offer.
What Went Wrong With Must Love On Shark Tank?
For Must Love, their valuation was the main problem. Despite having $1 million in sales so far this year, the business was losing a lot of money, which sent the Sharks away. Some Sharks felt uneasy about the pitch since they appeared to be unwilling to compromise because they were also in the middle of a seed round. Not to mention, the Sharks were cautious about entering the frozen food sector because of its intense competition.
Product Availability
Sprouts, Whole Foods, Amazon, and other large shops continue to carry Must Love items. With a heavy emphasis on cookies, sprinkles, and other vegan sweets, their product line has expanded to encompass more than simply ice cream. Their website Must Love currently lists their well-liked Graham Cookies, and they intend to shortly launch frosted animal crackers. They are positioned as a premium brand in the vegan industry, yet prices for their items vary depending on the merchant.
Conclusion
Although Must Love’s time on Shark Tank ended without a contract, it was unquestionably successful. They could increase sales and draw in additional clients thanks to the show’s publicity. To guarantee long-term success, they will still need to get past their financial obstacles. Must Love has the potential to expand further because of its creative goods and devoted following, but only time will tell if it can turn a profit and establish a solid presence in the competitive vegan industry.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
