Peekaboo Organics Net Worth Shark Tank Update 2025

It might be difficult to include enough veggies in our regular diet, particularly for children. Convincing young children to eat healthily may be challenging, and parents frequently struggle to find methods to make veggies more enticing. Peekaboo Organics CEO Jessica Weiss Levison recognized this issue and devised a novel solution: ice cream that contains hidden vegetables. 

Her concept was straightforward: make a dessert that everyone enjoys while subtly including vegetables. Indulgent but packed with veggies like spinach, beets, and carrots, Peekaboo Organics ice cream provides a guilt-free way to indulge in sweets without sacrificing nutritious value.

When Jessica presented her company to the sharks in Season 12 of Shark Tank, she requested $800,000 in return for 8% of the equity. Did the entrepreneur get a deal on Shark Tank? Check out our Peekaboo Organics update to find out!

Peekaboo Organics Net Worth Shark Tank Update 2025

Jessica Weiss Levison asked for an $800,000 investment in exchange for 8% equity in her company. This meant she valued her company at $10 million. She was offered two loans: one from Lori Greiner for $800,000 as a loan at 6% interest with 5% equity and one from Kevin O’Leary for $800,000 as a loan at 9% interest with 8% equity, but Jessica declined both offers. After the show aired, Peekaboo Organics saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Peekaboo Organics is about $3.3 million.

Peekaboo Organics carried on after Jessica’s Shark Tank pitch, and by 2021, the company was said to have generated $3 million in revenue annually. With products available for purchase in retailers all throughout the nation, the brand was expanding. However, things have taken a worrying turn as of today. 

All products are now listed as out of stock on the Peekaboo Organics website, with no sign of when they will be back in stock. That their Instagram and other social media pages haven’t been updated in more than a year raises the possibility that the business has discreetly shut down. Even though Peekaboo Organics showed promise following its Shark Tank debut, it looks like the company may go out of business.

No, Shark Tank did not help Peekaboo Organics land a deal. During the episode, Jessica was offered two loans, but she ultimately declined both. Besides financial help, she was seeking a strategic partner. The sale was never finalized because the sharks were worried about her business plan and valuation, even if they enjoyed the product’s taste.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec	Out	N/A	N/A
Lori Greiner	$800,000 as a loan at 6% interest of 3 years + 5% equity	N/A	No
Kevin O’Leary	$800,000 as a loan at 9% interest of 3 years + 8% equity	N/A	No
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Peekaboo Organics Shark Tank pitch

Jessica Weiss Levison founded Peekaboo Organics because she loves ice cream and wanted to sneak veggies into her kids’ meals. She incorporated vegetables into ice cream because, as a mother, she found it difficult to encourage her children to eat them. Although her experience as a lawyer equipped her to handle commercial obstacles, transforming an idea into a profitable business was a novel experience.

Among the many challenges she faced were refining the recipe and persuading shops that consumers would genuinely purchase ice cream made from vegetables. Despite these challenges, Jessica overcame the early phases of product development because of her perseverance and love of eating healthily.

Presenting Peekaboo Organics as a chance to indulge in ice cream while yet sneaking in some veggies, Jessica walked confidently into the tank. You couldn’t taste the vegetables like spinach, carrots, and beets in her ice cream, she claimed. Her company was valued at $10 million, and she asked for $800,000 for 8% equity.

Besides estimating $5 million in sales for the next year, she showed how Peekaboo Organics was now available in over 3,000 stores. Even though the sharks were enamored with the concept and the flavor, they had trouble valuing her, particularly given that she had only made $450,000 in sales so far.

Lori Greiner asked if it was possible to create a version that was lower in fat and carbs. This can make the market grow. Jessica clarified that although she was open to growing the brand in the future, her present focus was on refining the initial product.

Kevin O’Leary asked with only $450,000 in sales, how does she justify a $10 million in valuation? In response, Jessica emphasized her expected growth, stating that she hopes to reach $5 million in sales the following year through new distribution agreements.

Mark Cuban asked about how much she raised. The founder replied that till now she raised $1.2 million for a $5 million cap. 

“How do you intend to manage the competition in the ice cream market?” asked Mark Cuban. Jessica claimed that her ice cream’s distinctive veggie component made her stand out, but Mark wasn’t convinced.

Lori Greiner thought it was a great idea and gave Jessica a loan of $800,000 with 5% equity and 6% interest spread over three years. But she came with a requirement: Jessica had to make the ice cream with less fat and carbs.

Seeing potential as well, Kevin O’Leary offered a loan of $800,000 with 8% equity, no contingencies, and 9% interest spread over three years.

The other sharks made no deals. Robert Herjavec, Daymond John, and Mark Cuban all believed that Jessica’s $10 million valuation was excessive, given the volume of sales she had made. Because she preferred an equity investment and a strategic partner to help expand her business over a loan, Jessica ultimately declined both Lori’s and Kevin’s offers.

What Went Wrong With Peekaboo Organics On Shark Tank?

The company’s high valuation in relation to its sales was the primary concern during the Shark Tank pitch. With only $450,000 in revenues, Jessica’s $10 million valuation of Peekaboo Organics made little sense to the sharks.

The sharks believed that the ice cream market was extremely competitive and that it was difficult to defend such a high valuation in the absence of a more established clientele. Although the product was delicious, there were issues with the business plan and growth forecasts.

Product Availability

At one point, Peekaboo Organics ice cream, which came in flavors including chocolate with concealed beets and vanilla with hidden zucchini, was sold in over 3,000 locations nationwide. However, all products are listed as out of stock on the company’s website as of today. They have not been active on social media for more than a year, and it is unclear when or if they will replenish. Despite its prior success, Peekaboo Organics appears to be out of business.

Conclusion 

Peekaboo Organics had a novel and inventive idea when they went on Shark Tank: hiding veggies in ice cream. Jessica Weiss Levison’s goal of making healthy eating enjoyable and simple for families moved the sharks, but she left without a sale because of her high valuation and commercial difficulties. Even while the business saw some expansion following the episode, it currently looks as though Peekaboo Organics may have shut down.

Although this brand had potential, it faced obstacles that were hard to overcome, much like many other firms. For now, Peekaboo Organics may have reached the end of its trip, but we’ll keep an eye out for any changes.