People enjoy snacking, but it’s difficult to locate tasty and healthful snacks. Most snacks contain stuff you probably can’t even pronounce, sugar, and bad fats. People feel bad after indulging because of this.
Former health journalist Nancy Kalish recognized this issue and devised Rule Breaker Snacks as a remedy. Her concept was to use chickpeas to make delicious, guilt-free, and nutritious cookies and brownies! Chickpeas, indeed! These snacks are suitable for those with allergies because they don’t include gluten, dairy, or even tree nuts.
Nancy applied to Shark Tank, hoping to get $400,000 for 10% of her business. Did the entrepreneur get a deal on Shark Tank? Check out our Rule Breaker Snacks update to find out!
Rule Breaker Snacks Net Worth Shark Tank Update 2025
Nancy Kalish asked for a $400k investment in exchange for 10% equity in her company. This meant she valued her company at $4 million. She did not make a deal with any of the Sharks. After the show aired, Rule Breaker Snacks saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Rule Breaker Snacks is about $3.5 million.
Even without a deal, Rule Breaker Snacks grew after appearing on Shark Tank. The company received increased exposure because of Nancy Kalish’s appearance on the show, and she quickly made a deal with Grupo Bimbo, the biggest baked products manufacturer in the world. She could grow her business because of this collaboration.
Rule Breaker Snacks is still operating and doing well as of today, and its estimated net value is $3.5 million. The business still sells its allergy-friendly, gluten-free, and vegan treats online and in physical locations. Their goods, which come in unique limited-edition flavors, are available on the official Rule Breaker Snacks website and on Amazon.
Rule Breaker Snacks failed to get a Shark Tank deal despite having a distinctive and health-conscious offering. None of the sharks will invest, despite Nancy’s request for $400,000 in exchange for 10% of her business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Rule Breaker Snacks Shark Tank pitch
The story of Nancy Kalish started long before Rule Breaker Snacks. She learned about the health hazards connected with bad eating habits by interviewing doctors and nutritionists for years as a health writer. Although she had a huge sweet appetite of her own, she had trouble finding healthy and tasty snacks.
As a result, she developed Rule Breaker Snacks, in which chickpeas emerged as the star component in her delectable brownies and cookies.
But launching this company wasn’t simple. Nancy had to pay off more than $2 million in debt after investing $1.7 million in her own funds. She was, nevertheless, committed to giving individuals access to healthy snack options.
Nancy confidently entered the Shark Tank and promoted Rule Breaker Snacks as a healthy substitute for brownies and cookies. She discussed the advantages of utilizing chickpeas as the primary component, which makes the snacks allergy-friendly, vegan, and gluten-free. Hoping one of the sharks would recognize the potential in her firm, she requested $400,000 in exchange for 10% of her company.
Nancy discussed her ambition to expand the business even further with the help of an investor, revealing amazing sales statistics of $1.3 million at the time of her pitch.
Every shark has a unique set of queries and worries.
Mark Cuban was worried about the debt of business. Nancy would have to sell a lot more cookies before she could turn a profit, he noted.
Daymond asked What are the advantages of these snacks. Nancy responded that it allergen allergen-free and nut-free. The snacks are also 100% plant-based.
Lori questioned the sales. Nancy revealed that her lifetime sales are $1.3 million, but they are not profitable.
Daymond John asked about the investment Nancy put into the business. Nancy revealed she invested $1.6 million.
Daymond John further asked about the debt. Nancy replied that she has an SBA loan of $123,000 and a home equity line of credit.
Mark Cuban asked about the cost and margins. Nancy replied that the profit margin is 53%. The retail price of the product is $1.99 to $2.99, and the cost is 50 cents.
Although Lori Greiner enjoyed the cookies’ flavor, she left because she didn’t believe she would get her money back.
Because of Nancy’s debt, Mark Cuban was extremely worried and uneasy about making investments.
Daymond John left early since he didn’t like the flavor.
Both Barbara Corcoran and Kevin O’Leary refused to invest, concurring that it wasn’t the best course of action for them.
Ultimately, Nancy exited the tank without a contract, and all the sharks were out.
What Went Wrong With Rule Breaker Snacks On Shark Tank?
The sharks’ primary concern with Rule Breaker Snacks was the amount of debt the business had accrued. Nancy found herself in a difficult financial situation with a debt of more than $2 million. The sharks cannot see a clear route to short-term profitability.
Some, like Lori, found the product interesting, but none of them could afford the significant risks. The pitch was further undermined by Daymond John’s distaste for the flavor.
Product Availability
Rule Breaker Snacks has increased the range of products they provide and is still today. These vegan and gluten-free snacks are prepared from chickpeas and don’t include dairy, eggs, or tree nuts. Chocolate chunk blondies, putter chocolate chips, and deep chocolate brownies are among the flavors available.
Anyone searching for a healthier treat or those with allergies will love these cookies. Both the company’s official website Rule Breaker Snacks, and Amazon sell Rule Breaker Snacks. Each cookie costs between $1.99 and $2.99, and occasionally limited-edition flavors are offered.
Conclusion
Even though Rule Breaker Snacks didn’t land a Shark Tank deal, the publicity helped the business expand and thrive. Nancy Kalish’s commitment to offering tasty and nutritious snacks paid off when she could negotiate a contract with Grupo Bimbo, the biggest baked goods manufacturer in the world. The business is still doing well, providing snack enthusiasts with a variety of delicious and guilt-free options.
Rule Breaker Snacks’ story shows that sometimes success is still achievable without a shark and is a monument to tenacity in the face of adversity. Watch this space for more fascinating developments and upcoming Rule Breaker Snacks flavors!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
