Many people face difficult times in their lives. These challenges can make them feel sad and alone. Finding hope and happiness becomes hard. To help, some create special items with uplifting messages. These items aim to bring joy and comfort to those in need.
One person who did this is Gina Cotroneo. She went through a tough experience and wanted to help others. So, she started a company called Soul’s Calling. This company made gifts and accessories with positive words. Gina hoped these products would spread happiness and inspire people. She wanted to make her products available to more people. To do this, she needed money to produce more items and lower prices.
Gina decided to present her idea on the TV show Shark Tank. She hoped the investors, known as Sharks, would support her mission. Gina appeared on Shark Tank seeking $150,000 for 25% of her company. Did the entrepreneur get a deal on Shark Tank? Check out our Soul’s Calling update to find out!
Soul’s Calling Net Worth Shark Tank Update 2025
Debbie Miller went on Shark Tank asking for $150,000 for 25% of her company. This meant she thought her business was worth $600,000. She made a deal with Barbara Corcoran for $150,000 for 50%, lowering the value to $300,000. The episode was aired on August 23, 2009. The company stopped operating in 2012. The current net worth of Soul’s Calling is $0 in 2025.
After appearing on Shark Tank, Gina’s company received a lot of attention. Many people learned about her mission to spread positivity. This exposure led to more opportunities. Gina was even featured on Oprah’s show, which was a big achievement. Despite this, the company faced challenges. Sales remained low, and it was hard to keep the business going.
In 2012, Gina decided to close Soul’s Calling. She then moved on to new projects. As of today, the company is no longer operating. Gina now works in advertising and marketing. She continues to promote love and kindness in her new role.
Gina appeared on Shark Tank seeking $150,000 for 25% of her company. She shared her story and passion with the Sharks. However, they had concerns about her business’s financial health. The sales numbers were lower than expected. Because of this, none of the Sharks offered a deal. Gina left the show without the investment she hoped for.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
Soul’s Calling Shark Tank pitch
Gina Cotroneo faced a traumatic event in 1997. She was attacked in her apartment in Dallas. This experience deeply affected her. Instead of letting it bring her down, Gina wanted to turn her pain into something positive. She believed in the power of uplifting messages. In 2004, she started Soul’s Calling. Her goal was to create products that spread joy and inspiration.
She wanted to help others who might be going through tough times. Gina faced many challenges in the beginning. Building a business from scratch is hard. She had to find the right materials and designs. She also needed to reach people who would benefit from her products. Despite these obstacles, Gina remained dedicated to her mission.
When Gina walked into the Shark Tank, she was full of hope. She asked for $150,000 in exchange for 25% of her company. Gina began by sharing her personal story. She explained how her past inspired her to create Soul’s Calling. She showed the Sharks various products. One standout item was the “Inspirabrella.” It’s a colorful umbrella with positive sayings on it. Gina explained that her products were designed to uplift people.
She believed in something called “Positive Energy Transfer.” This means spreading good feelings through her items. The Sharks listened carefully as Gina spoke. They appreciated her passion and dedication. However, they had questions about the business side of things. Keep reading our Soul’s Calling update to see what happens next!
The Sharks had several questions for Gina. They wanted to understand her business better.
Kevin O’Leary asked about the company’s sales figures. He wanted to know how much money the business was making. Gina shared that sales were $11,000 one year and $18,000 the next. Kevin was surprised by these low numbers.
Robert Herjavec inquired about the product’s appeal. He wondered who the main customers were. Gina explained that her products were for anyone seeking positivity. She mentioned they were especially helpful for people facing challenges.
Daymond John questioned the pricing of the items. He wanted to know if the prices were too high. Gina admitted that producing in small quantities made costs higher. She hoped that with more investment, she could lower prices.
Barbara Corcoran asked about marketing strategies. She was curious about how Gina was promoting her products. Gina mentioned using word-of-mouth and small events. She hadn’t invested much in large-scale advertising.
Kevin Harrington wondered about the uniqueness of the products. He asked what made them different from other items with positive messages. Gina emphasized the quality and design of her products. She believed they stood out because of their thoughtful messages and craftsmanship.
After hearing Gina’s answers, the Sharks shared their thoughts.
Kevin O’Leary was concerned about the low sales. He believed the business wasn’t making enough money. Kevin decided not to invest.
Robert Herjavec felt that the market for such products was limited. He didn’t see a large customer base. Robert chose to step out.
Daymond John admired Gina’s passion. However, he thought the business needed more work to become profitable. Daymond declined to invest.
Barbara Corcoran appreciated Gina’s dedication. But she was worried about the lack of strong marketing. Barbara decided not to make an offer.
Kevin Harrington liked the idea but questioned its scalability. He wasn’t sure the business could grow significantly. Kevin chose not to invest.
In the end, none of the Sharks made a deal with Gina. They all had concerns about the business’s financial viability and growth potential.
What Went Wrong With Soul’s Calling On Shark Tank?
Several factors contributed to the Sharks’ decision not to invest. The company had modest sales numbers. This made the Sharks doubt its profitability. Gina hadn’t implemented large-scale marketing strategies. This limited the company’s reach and growth. Producing items in small batches led to higher prices. This could deter potential customers.
The products catered to a specific audience. The Sharks were unsure if there was a broad market for them. These issues combined made the Sharks hesitant to invest in Soul’s Calling.
Product Availability
From our Soul’s Calling update research, the company is no longer in business. After the Shark Tank episode, Gina continued her efforts. She even appeared on Oprah’s show, which brought more attention to her mission. Despite this, sales didn’t increase as hoped. In 2012, Gina decided to close Soul’s Calling. The products are no longer available for purchase, and the company’s website is inactive.
For those interested in similar items, other brands offer gifts and accessories with positive messages. These can be found online or in specialty stores that focus on inspirational and motivational products. Many companies now sell items designed to uplift and encourage people, keeping Gina’s original idea alive in different ways.
Conclusion
Soul’s Calling was born from a personal journey of resilience. Gina Cotroneo turned a painful experience into a business with a meaningful mission—to spread positivity through thoughtful products. Her journey led her to Shark Tank, where she sought investment to expand her company. However, the Sharks were concerned about low sales and high production costs, leading them to decline the opportunity.
Despite not getting a deal, Gina continued pushing forward. She gained national recognition after appearing on Oprah, but ultimately, the business faced challenges that led to its closure in 2012. Today, Gina has moved on to a career in advertising and marketing, where she continues to share messages of love and positivity in different ways.
While Soul’s Calling is no longer around, its mission remains relevant. Many people still seek products that inspire and uplift them. Though Gina’s business ended, her story continues to inspire others, proving that even when one path closes, new opportunities arise.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
