It might be difficult to come up with the ideal plan for surprising loved ones on important occasions like birthdays and parties. Most people rely on gifts, but making the occasion even more memorable can involve a fun and unexpected element.
After realizing this, Liz Charm and her son Jordan Long designed a cake stand that conceals a gift within the cake, hoping to add a fresh perspective to festivities. This creative idea creates an unforgettable experience by keeping the surprise a secret and adding enjoyment when the present bursts out.
Liz and Jordan presented their Surprise Cake popping cake stand to the sharks on Shark Tank. They requested $200,000 in return for 8%. Did the entrepreneur get a deal on Shark Tank? Check out our Surprise Cake update to find out!
surprise cake Net Worth Shark Tank Update 2025
Liz Charm and Jordan Long asked for a $200,000 investment in exchange for 8% equity in their company. This meant they valued their company at $2.5 million. They did not make a deal with any of the sharks on the show. After the show aired, Surprise Cake saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Surprise Cake is about $3.025 million.
Despite not landing a deal, Liz and Jordan’s business, Surprise Cake, kept expanding after their Shark Tank visit. The company is still in operation and has added more products to its lineup; the popping cake stand is now a well-liked option for those looking to spice up their festivities a bit. With products on their website and Amazon, the business is doing well.
Although customers appear to adore it, the sharks weren’t convinced about pre-made cakes and gifts bundled with the popping cake stand. The business grabbed their idea and ran with it, providing personalized presents and pre-made cakes that are ideal for people who don’t want to bake. The business is valued at about $2.5 million as of today, demonstrating that sometimes not getting a deal on Shark Tank doesn’t mean the end of a company’s success.
No, Shark Tank did not result in a deal for Surprise Cake. The creators introduced their product with passion and shared their goal of extending the business to include pre-made cakes and gift choices. The sharks thought that the popping cake stand-alone was more alluring than selling pre-made cakes beside the stand.
The sharks took issue with the $2.5 million excessive valuation. Liz and Jordan tried to work out a deal, but they left the tank without making a purchase. They have shown, however, that this did not prevent them from succeeding on their own.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Surprise Cake Shark Tank pitch
Their shared passion motivated the mother-son pair of Surprise Cake, Liz Charm, and Jordan Long for festivities and to create enduring memories from momentous occasions. Liz always wanted to incorporate something special into her events because she had experience planning parties.
They came up with the idea of a cake stand that could conceal an unexpected object inside and reveal itself when the cake was displayed. Their aim to inject extra excitement into festivities gave rise to the concept of enclosing a present inside a cake.
The initial phases of developing a product were challenging. It was difficult for Liz and Jordan to design a mechanism that would fit within the cake and function perfectly. They put a lot of effort into getting their design patent, making sure their idea was protected from competitors.
Liz and Jordan showed their Surprise Cake popping stand, which enables presents to be concealed inside cakes when they get inside the tank. The stand adds a surprise aspect to any celebration with its Jack-in-the-box function, which allows the gift to come out at the perfect time. The stand is adaptable for most occasions since it can accommodate cakes up to 10 inches in diameter and 6 inches in height.
They offered to pay $200,000 for 8% of the company’s equity, which would have made Surprise Cake worth $2.5 million. The creators clarified they thought their product had a significant market presence because they had already sold $280,000 worth of stands in 2019. To further enhance the firm, they also intended to venture into pre-made cakes and personalized gifts.
The sharks questioned the company and the goods on several fronts:
Lori Greiner questioned the patent. The founders replied that they have a utility patent in the US and they have also filed internationally.
Barbara Corcoran asked for their number of sales. The couple replied that they started in 2018 and did just $10,000 in sales. In 2019, they did $280,000 and $500,000 till today. They are expecting $900,000 this year.
Kevin O’Leary asked about the selling price of the product. The founder responded they sell the popping cake stand for $36.99 and it costs $8 to make it.
Kevin asked why they wanted to sell pre-made cakes and why not concentrate solely on the stand. Liz and Jordan thought selling cakes that were already created would be convenient for clients who might not want to bake.
The reason Mark Cuban left was that he didn’t think pre-made cakes would succeed next to the stand.
Kevin O’Leary also declined, expressing worries about the valuation and the possibility of growing the company with pre-packaged gifts.
Lori Greiner was unconvinced by the pre-made cake concept and thought it would complicate the business plan.
Daymond John left the company early because, in his opinion, the product didn’t fit within his investment plan.
Barbara Corcoran wasn’t persuaded that the popping cake standalone warranted the high worth.
Regretfully, not a single shark made a deal to offer.
What Went Wrong With Surprise Cake On Shark Tank?
The high valuation of Surprise Cake, which the sharks felt didn’t correspond with the company’s existing sales, was their main concern. In addition, the sharks weren’t too fond of the plan to branch out into pre-made cakes and gifts. They believed that rather than complicating their company more, Liz and Jordan ought to concentrate on the popping cake stand.
The sharks didn’t think the product could grow into a bigger company since they thought it was entertaining, but specialized, especially with the extra difficulty of selling cakes and gifts.
Product Availability
You can buy Surprise Cake’s popping cake stand on their website Surprise Cake and on Amazon.com. Customers who adore the concept of enclosing gifts in their cakes are drawn to the stand. The product comes in a variety of colors, and you may even choose to add a musical box that will play “Happy Birthday” as soon as the gift is opened.
For those who prefer the whole experience without baking, the company also provides pre-made cakes and personalized gift choices at a reasonable price. Consumers can browse the alternatives on the Surprise Cake website or order straight from Amazon.
Conclusion
Even though Surprise Cake could not land a contract on Shark Tank, Liz and Jordan continued to expand their company. Their bespoke gifts and pre-made cakes have helped them extend their market, and their pop-up cake stand is still a popular offering for parties.
The company’s impressive $2.5 million valuation as of today shows that a novel idea can succeed even without the help of the sharks. With more growth and interesting improvements and goods to come, Surprise Cake is expected to continue in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
