We all have to clean floors, but it’s frequently not as simple or efficient as we’d want. It’s challenging to move everything into a dustpan without splattering dirt because brooms often leave behind dust and crumbs. Bending over all the time might be hard on your back, so this routine task feels like a workout.
After noticing these widespread annoyances, businessman Eben Dobson simplified floor cleaning by reimagining the broom-and-dustpan combination. To address these problems, he developed The WISP, a broom with a specially made dustpan and features.
In Season 10, he presented his concept to Shark Tank hoping to receive a $500,000 investment in return for 10% of his business. Did the entrepreneur get a deal on Shark Tank? Check out our WISP update to find out!
WISP Net Worth Shark Tank Update 2025
Eben Dobson asked for a $500,000 investment in exchange for 10% equity in his company. This meant he valued his company at $5 million. He initially accepted a deal with Kevin O’Leary for $500,000 in exchange for 50% of his company, which would have valued his company at $1 million. However, Kevin retracted his offer after Eben hesitated. After the show aired, The WISP saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The WISP is about $1.46 million.
As for the WISP update, despite not landing a transaction on Shark Tank, Eben Dobson kept running The WISP after his appearance. The business is still in operation as of 2024, with an emphasis on direct product sales via The WISP’s website. Although it is no longer offered on Amazon or other big retailers, the product range has expanded beyond brooms to include vacuums, mops, and other cleaning supplies.
Remarkably, Shark Lori Greiner, who first declined the investment, assisted Eben in promoting the product following the broadcast. The WISP is still dedicated to offering innovative cleaning solutions, and this publicity helped the company stay in business.
No, Shark Tank did not offer Eben Dobson a deal for The WISP. The Sharks were impressed with his product, but they were concerned about the company’s financial difficulties. At one time, Eben initially accepted Kevin O’Leary’s offer of $500,000 for 50% of the business. However, Kevin canceled his agreement, depriving Eben of an investment, when he hesitated and attempted to ask Lori Greiner for a counteroffer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Kevin O’Leary | $500,000 for 50% equity | N/A | Yes |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Sara Blakely | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
WISP Shark Tank pitch
Eben Dobson struggled with the limits of conventional dustpans and brooms, which led him to design The WISP. He observed that getting every single crumb was challenging, particularly when sweeping caused several passes and constant bending. To simplify and improve cleaning, he created The WISP, which features unique bristles, a safe dustpan, and an ergonomic design.
But the trip wasn’t simple. Eben made significant early investments in the product’s development, which ultimately resulted in financial difficulties. He was adamant about The WISP’s ability to assist people clean more effectively and with less effort despite these obstacles.
Eben promoted The WISP as an innovative, approachable floor-cleaning solution. He described in his pitch how the WISP’s dense bristles are angled at a 90-degree angle to better capture debris by forming a seal against the floor. He also showed the dustpan, which has combs on the sides to clean the bristles and a foot-seal mechanism for improved control.
Confident that the Sharks would recognize the potential in his concept, he requested $500,000 for 10% stock. But the Sharks soon turned their attention to his company’s financial problems, which became a hot topic of conversation. Keep reading our WISP update to see what happens next!
Kevin asked about the sales. The founder replied they did $3.3 million in lifetime sales.
Sara Blakely questions whether the products are protected or not. Eben replied that all the products are protected with design patents and utility patents as well.
Kevin further asked about his last year’s sales and profit. Eben replied he did $1.43 million in sales with a loss of $600,000.
Lori Greiner inquired about the price and the cost of the product. Eben responded they sell it for $29.95 and the cost to make it is $8.50.
Barbara Corcoran asked why hasn’t the company made profits despite good sales.
Eben explained that his financial decisions, including heavy personal investments, led to losses.
Kevin O’Leary asked how Eben would recover from the losses. Eben admitted he needed guidance and funding to turn the business around, as he’d accumulated over $2 million in losses.
Mark Cuban makes The WISP so unique compared to other cleaning products?”
Eben highlighted the innovative design, specifically the foot-sealed dustpan and dense bristles, which improve efficiency and reduce the need for bending.
Barbara Corcoran, Citing financial difficulties with the corporation, was the first to leave.
Mark Cuban concurred with Barbara but also said that the monetary losses were too high.
Kevin O’Leary wanted to reduce his risk, yet finding value, he offered $500,000 for 50% stock. But Kevin retracted the offer when Eben was hesitant to accept.
Because of uncertainties regarding the company’s future, Lori Greiner and Sara Blakely both chose not to make an investment.
Although no agreement was ultimately reached, Lori helped promote the product outside of the show.
What Went Wrong With WISP On Shark Tank?
The WISP’s financial fragility was the primary obstacle to negotiating an agreement. Despite his remarkable sales figures, Eben battled with profitability and had accrued a substantial amount of debt. Because of these financial issues, the Sharks were worried, and when Eben hesitated, Kevin O’Leary retracted his offer. The hesitancy implied indecision, which made Kevin uneasy about proceeding.
Product Availability
From our WISP update research, its website, where clients can peruse a broader range of products, such as vacuums and mops provides direct access to. The cost of the products varies according to the item, but its distinctive design, which attempts to make cleaning simpler and more effective, still distinguishes The WISP.
Conclusion
There were many highs and lows during the WISP’s Shark Tank trip. Even though Eben could not land a transaction, the show increased The WISP’s visibility, and Lori Greiner later backed its marketing. The WISP is still in operation and now offers a wider range of cleaning supplies that should increase the effectiveness of daily tasks. Despite the difficulties this product has experienced, Eben’s perseverance has allowed the firm to survive, demonstrating the value of tenacity and creativity.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
