There was an issue with Uki Deane. Despite his love of the beach, he was never able to obtain reasonably priced and cozy swimwear. He discovered swim trunks that were either too costly or too uncomfortable. Uki believed he was capable of more. He founded Bermies, his own business. Bermies offers reasonably priced swim trunks that are both fashionable and cozy.
Swimwear designed by Uki is meant to be worn both in and out of the water. He wanted them to dry quickly and be comfy. In Season 9 of Shark Tank Uki made a pitch to Bermies. He requested $200,000 in exchange for 20% of the business. Will the entrepreneur get a deal on Shark Tank? Check out Bermies’ update to find out!
Bermies Net Worth Shark Tank Update 2025
Uki Deane asked for a $200k investment in exchange for 20% equity in his company. This meant he valued his company at $1 million. He did not make a deal with any of the sharks, so the valuation remained unchanged. After the show aired, Bermies saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Bermies is about $1.61 million.
Even though Uki did not get a deal on Shark Tank he did not give up. He worked hard to grow Bermies and it paid off. The company now has over $50 million in lifetime sales. Bermies has expanded its product line. They now sell Hawaiian shirts, pants, hoodies and jackets. Bermies swimwear is now made from recycled plastic bottles.
The company has a team of five employees. They are making around $4 million in yearly revenue. Bermies are still active today and growing. They sell their products on their website and on Amazon.
No Bermies did not get a deal on Shark Tank. Uki asked for $200,000 for 20% equity in the company. However none of the sharks offered to invest. Robert Herjavec thought Uki was focusing too much on the product and not enough on the business. Bethenny Frankel agreed with him. Lori Greiner said that the swimwear market was too crowded.
Daymond John did not think Uki was organized enough for the business. Mark Cuban told Uki to focus on his online sales but said he was not ready yet. All the sharks passed on the deal. Even though Uki did not get the deal he kept working hard to grow the business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Bethenny Frankel (Guest Shark) | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Bermies Shark Tank pitch
The seashore was always a favorite of Uki Deane. He enjoyed surfing and swimming but the swimwear he could find annoyed him. It was either too costly or too unpleasant to wear the swimwear. He was unable to locate a pair he liked. He made the decision to make his own. Bermies was founded by Uki with his life savings. His goal was to design a swim trunk that was both fashionable and reasonably priced.
He thought about the clothes and design for a long time. Uki put a lot of effort into making the ideal swimsuit. He used a lightweight, fast-drying fabric composed of 10% lycra and 90% polyester. This material avoided chafing and was comfy. He ensured that the swim trunks were suitable for both swimming and swimming out. Additionally, Uki made sure the shorts had interesting and lively graphics.
His goal was to make them exciting to wear. Uki’s passion for the beach and his dissatisfaction with the swimsuit industry gave rise to the concept of Bermies. He desired to provide something superior to the current offering.
Uki had a difficult beginning. To get Bermies off the ground he had to put in his own funds and resources. It was difficult being a one-man show. He was in charge of marketing and product design. But he was adamant. He persevered through challenges because he had faith in his product.
When Uki went on Shark Tank he was excited to pitch Bermies. He entered the tank in a unique way. He wore a bathing suit and gave his pitch with energy and passion. He told the sharks about his love for the beach and how he saw a gap in the market for comfortable affordable swimwear. Uki explained how Bermies were made from a fabric blend of 90% polyester and 10% lycra.
He said the swim trunks were quick-drying and comfortable to wear. He showed off the vibrant designs of the swim trunks. The shorts came in two styles the Classics and the Originals. The Classics were slightly longer and the Originals were shorter. He also shared that Bermies sold bikinis for women. Uki explained that each pair of swim trunks cost him $9.80 to make and sold for $49.
This gave him a nice profit margin. In his first year of business in 2016, he made $271,000 in sales. By September 2017 he had sold $300,000 worth of swimwear. However, he struggled with inventory management because he was doing everything on his own. Uki knew that to grow he needed help. He hoped the sharks would see the potential in Bermies and offer the investment he needed.
Uki was asked a number of questions by the sharks regarding Bermies. They were interested in learning more about the expenses and sales figures. Daymond John questioned the high cost of production. Uki explained that he could lower the costs to $6.50 per pair with larger orders. He was trying to cut expenses by boosting his inventory.
The sharks also wanted to learn more about his plans for growing the company and his marketing approach. According to Mark Cuban, Uki should concentrate more on internet sales. He believed that was essential to expanding the company. However, Uki acknowledged that he was still not there. Robert Herjavec was curious about Uki’s excessive attention to the product at the expense of the business.
He believed Uki needed a more robust business plan. According to Lori Greiner, the market for swimwear was quite congested. She wondered if Bermies could make a name for itself in such a cutthroat field. Bethenny Frankel concurred with the other sharks that the company needed more resources.
Uki remained faithful to his goods in spite of the sharks’ worries. He said Bermies’ emphasis on price and comfort made it stand out from the competition. But the sharks were not convinced. They believed that the market was too competitive and that the company was still too young. They refused to make an investment.
The sharks responded to Uki’s proposal after hearing it. The first person to leave was Mark Cuban. He stated that he was not prepared to invest because he believed Uki was not sufficiently focused on internet sales. Daymond John left as well. He believed Uki lacked the organizational skills necessary to advance the company. Lori Greiner agreed stating that the swimsuit industry was highly competitive.
She didn’t think Bermies was unique enough to be successful in this crowded market. The next to leave was Robert Herjavec. He believed Uki was overly preoccupied with the product and under-focused on the business plan. The other sharks were also in agreement with Bethenny Frankel. She added that she also dropped out since there were too many obstacles for Bermies to overcome.
Uki departed the tank without an agreement after all the sharks had been eliminated. He didn’t let the fact that he didn’t receive the investment he was hoping for deter him. He persisted and built Bermies into a prosperous company.
What Went Wrong With Bermies On Shark Tank?
On Shark Tank, Bermies failed to land a deal for a number of reasons. Uki’s excessive attention to the product and lack of attention to the business side of things worried the sharks. They felt that he needed a stronger business strategy to take the company to the next level. It was also thought that the swimwear market was overcrowded.
Both Bethenny Frankel and Lori Greiner believed that Bermies would have a hard time making an impression. Daymond John believed Uki lacked the organizational skills necessary to manage the company. Additionally, Mark Cuban noted that Uki needs to concentrate more on online sales. The sharks chose not to invest as a result of these worries. But Bermies has kept expanding and succeeding in spite of their worries.
Product Availability
You can buy swimwear from Bermies on their website and on Amazon.com. The business now sells far more than just swim trunks. They sell jackets, hoodies and Hawaiian shirts, and pants. The swim trunks are composed of 10% lycra and 90% polyester. They are made to be comfy and to dry quickly. Bermies swimwear is available in a range of vibrant hues and entertaining designs, such as sea turtles and anchors.
Additionally, the business now makes its swimsuits from recycled plastic bottles. Their products are therefore more ecologically friendly. The swim trunks retail for $49 each but prices may vary depending on the style. Products from Bermies are available both online and in select physical places.
Conclusion
Although Bermies did not secure a deal on Shark Tank the business has prospered ever since. Bermies is now a prosperous company thanks to Uki Deane. The business now sells a wide variety of goods after growing its product line. Bermies has generated $4 million in income annually and sold more than $50 million in lifetimes.
The company now employs five people and makes the swimsuits from recycled plastic bottles. Bermies still sells its goods on Amazon and online. Despite not getting a deal on Shark Tank Uki’s hard work and determination have paid off. Bermies is likely to achieve even greater success in the future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
