Every day, millions of people use shampoo, but not everyone thinks about the waste it creates. Plastic bottles of shampoo often end up in landfills. Most people don’t recycle them, and the world keeps dealing with more and more plastic waste. This is a big problem for the planet, but what if there was a way to fix it?
Benjamin Stern, just 16 years old, came up with a brilliant idea to tackle this issue. He invented a shampoo delivery system that completely removes plastic bottles from the process.
This innovative product was introduced in Season 7 of Shark Tank. Benjamin hoped to impress the Sharks with his idea and get their help to bring this product to every home. The entrepreneurs requested $100,000 for 20% equity. Did the entrepreneur get a deal on Shark Tank? Check out our NOHBO update to find out!
NOHBO Net Worth Shark Tank Update 2025
Benjamin Stern went on Shark Tank asking for $100,000 for 20% of his company. This meant he thought his business was worth $500,000. He made a deal with Mark Cuban for $100,000 in exchange for 25% of the company, lowering the value to $400,000. The episode was aired in February 2016. The company was later absorbed into Sunrise Session and no longer operates independently. The current net worth of Nohbo as a standalone brand is $0 in 2025.
Benjamin’s journey didn’t stop after Shark Tank. He worked hard to make his product better. The original shampoo balls had issues with their formula and supply. So, Benjamin decided to change his approach. Instead of balls, he started making gel-based shampoo drops.
The change was a smart move. By 2022, Benjamin had rebranded and secured over 76 million purchase orders. This helped his company grow quickly. He also got more funding to expand production. Nohbo opened a factory near Melbourne, Florida, which reduced costs and made production faster.
In addition to Nohbo, Benjamin started another brand called Sunrise Session. Both companies are doing great today. As of today, the shampoo delivery technology has been licensed to more than 60 companies. Together, the businesses make over $8 million each year. Nohbo is now a leading name in eco-friendly shampoo solutions.
Benjamin Stern entered Shark Tank with a clear goal. He wanted $100,000 for 20% equity in his company. He impressed the Sharks with his product and pitch. After a lot of discussion, Mark Cuban made the best offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $100,000 for 20% equity (contingent on making a deal with Estēe Lauder) | N/A | No |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | $100,000 for 20% equity, contingent on receiving a patent | N/A | No |
| Mark Cuban | $100,000 for 25% equity | N/A | Yes |
NOHBO Shark Tank pitch
Benjamin Stern always cared about the environment. He saw how much plastic waste people created daily and wanted to make a difference. His idea for Nohbo came when he realized most shampoo bottles were thrown away, not recycled.
At just 16, Benjamin started working on his dream. His grandmother, whom he lovingly called “Bubbie,” supported him from the beginning. She believed in his vision and encouraged him to make it happen. Benjamin worked with a freelance chemist to create the formula for the shampoo balls.
In the early days, things weren’t easy. The shampoo balls were made by hand, which slowed production. There were no sales, and Benjamin faced challenges convincing people to invest in his idea. But his passion for saving the environment kept him going.
Benjamin entered Shark Tank with a clear mission: to replace plastic shampoo bottles with eco-friendly shampoo balls. He explained how his product worked and even demonstrated it during the pitch. He washed his grandmother’s hair to show the Sharks how easy it was to use the shampoo balls.
Benjamin shared that he had already contacted Clorox for help in developing the product. He also worked with a freelance chemist to improve the formula. While the idea was great, the business was still in its early stages. There were no sales yet, and the production process was slow.
He wanted $100,000 for 20% equity. Benjamin planned to use the investment to improve production and license the technology to hotels and other businesses. Keep reading our NOHBO update to see what happens next!
Each Shark had different questions about the product and its potential. Here’s what they asked:
Lori Greiner: “How does this compete with regular shampoos?”
Benjamin explained that the shampoo balls were eco-friendly and convenient, making them stand out.
Kevin O’Leary: “What’s the patent situation?”
Benjamin assured him that the technology was patent-pending and had strong protection.
Robert Herjavec: “How do you plan to scale this?”
Benjamin said he wanted to license the technology to big companies and target hotels for bulk orders.
Barbara Corcoran: “Who’s your target audience?”
Benjamin explained that he wanted to start with hotels and then expand to households.
The Sharks discussed among themselves whether the idea was practical and scalable.
Each Shark reacted differently to Benjamin’s pitch. Here’s what they said:
Lori Greiner: She loved the product but felt the company was too new. She decided not to invest.
Kevin O’Leary: He thought the journey would be long and challenging. He opted out.
Robert Herjavec: He liked the idea and offered $100,000 for 20% equity, but Benjamin didn’t accept.
Barbara Corcoran: She made a similar offer but added a condition. She wanted Benjamin to sell the idea to Estēe Lauder. Benjamin didn’t agree.
Mark Cuban: He believed in the product’s potential and had the resources to help it grow. He offered $100,000 for 25% equity, and Benjamin accepted.
Product Availability
From our NOHBO update research, Nohbo’s products are available through multiple brands that license the technology. The company no longer uses shampoo balls. Instead, they offer gel-based shampoo drops.
The drops are easy to use and eco-friendly. They come in biodegradable packaging, staying true to the brand’s mission of reducing plastic waste.
You can find Nohbo’s technology in hotels and stores that partner with the company. For more details, you can visit the Nohbo website. The products are priced competitively and are available online and in select retail locations.
Conclusion
Nohbo’s journey on Shark Tank was just the beginning. Benjamin Stern impressed the Sharks with his innovative idea to eliminate plastic waste from shampoo bottles. While not all Sharks were ready to invest, Mark Cuban saw the potential and helped the company grow.
Today, Nohbo is a success story. With over $8 million in yearly revenue and partnerships with major brands, the company is making a real impact. Benjamin’s dedication to the environment has inspired many, proving that even a 16-year-old can make a big difference. We can’t wait to see what’s next for Nohbo. Stay tuned for future updates on this innovative company’s journey!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
