Losing socks is one of the most frustrating parts of doing laundry. Many of us have experienced the mystery of socks disappearing, leaving us with mismatched pairs or single socks with no partners. Over time, this becomes expensive because you end up replacing socks again and again. It’s also annoying to sort through a pile of laundry, trying to find pairs. This is where Glen and Tracie Burress stepped in with their product, SockTABS.
SockTABS is a simple, creative solution to stop socks from getting lost. It’s a small tab that helps keep your socks together while going through the laundry process. It’s easy to use and affordable.
Glen and Tracie presented their idea on Shark Tank in Season 7, hoping to get $50,000 in exchange for 20% equity in their business. Did the entrepreneur get a deal on Shark Tank? Check out our SockTABS update to find out!
SockTabs Net Worth Shark Tank Update 2025
Glen and Tracie Burress asked for a $50k investment in exchange for 20% equity in their company. This meant they valued their company at $250,000. They made a deal with Daymond John for $50k in exchange for 30% of their company, provided Bombas, another sock company Daymond works with, agreed to the partnership. This new deal valued their company at $166,667. After the show aired, SockTABS saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of SockTABS is about $277,778.
After their Shark Tank appearance, SockTABS received a lot of attention. The deal with Daymond John closed, and the product was featured on the Home Shopping Network (HSN). This exposure helped them reach a wider audience. They also secured a placement in Bed Bath and Beyond stores in Chicago, making their product more accessible to shoppers.
Currently, SockTABS is still in business. They are available on their company website and are estimated to generate about $200,000 in annual revenue. The company has not grown into a massive business but remains steady and continues to solve a common problem for its customers.
Yes, SockTABS got a deal. Initially, all the sharks rejected the offer. However, as Glen and Tracie were walking out, Daymond John changed his mind. He offered $50,000 in exchange for 30% equity, provided Bombas, another sock company he works with, agreed to the partnership. Glen and Tracie accepted the deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $50,000 for 30% equity | N/A | Yes |
| Mark Cuban | Out | N/A | N/A |
SockTabs Shark Tank pitch
Glen and Tracie Burress, a husband-and-wife duo, came up with the idea for SockTABS out of frustration with losing socks. Tracie noticed how often people complained about mismatched socks or missing pairs. She wanted to create something simple that could help solve this issue.
In the beginning, they faced challenges like many small businesses. They had to figure out the manufacturing process, find a cost-effective way to produce their product and get it into stores. Balancing their work lives with building SockTABS was also difficult, as Tracie worked on the business part-time while juggling other responsibilities.
Glen and Tracie’s pitch on Shark Tank was memorable. They started with a lighthearted “soap opera” presentation about lonely socks looking for their missing partners. This approach caught the sharks’ attention and showed the emotional and practical sides of their product.
They explained how SockTABS works. These small tabs attach to socks and keep them together during washing, drying, and storing. The tabs are lightweight, so they don’t feel uncomfortable when worn. They cost $1.25 to produce and were sold wholesale for $4.99.
At the time of their pitch, SockTABS had generated $20,000 in sales in just six months. Forty percent of their sales came from online platforms, and the rest came from retail stores. The couple asked for $50,000 in exchange for 20% equity, hoping to grow their business with the help of a shark. Keep reading our SockTABS update to see what happens next!
Each shark had different questions about SockTABS:
Lori Greiner: She asked about the product’s uniqueness and market competition. Tracie explained that no other product worked exactly like SockTABS. Lori liked the idea but mentioned she had a conflict with another sock-related company, so she went out.
Mark Cuban: He questioned whether SockTABS could become a scalable business. He didn’t think it was worth investing his time and resources, so he went out.
Robert Herjavec: He praised Tracie’s enthusiasm and effort but wasn’t convinced SockTABS was a high-growth business opportunity. He also went out.
Kevin O’Leary: He asked why Tracie wasn’t working full-time on the business. He felt this showed a lack of full commitment. For this reason, he went out.
Daymond John: Daymond brought up Bombas, the successful sock brand in his portfolio. He initially declined because Bombas benefits from people buying new socks when old ones get lost. However, after seeing Glen and Tracie’s determination, he changed his mind and made an offer.
Lori Greiner: She liked the idea but had a conflict with another company. She didn’t make an offer.
Mark Cuban: He didn’t believe the business could grow significantly. He decided not to invest.
Robert Herjavec: He admired Tracie’s passion but didn’t see a big market for SockTABS. He went out.
Kevin O’Leary: He felt that Tracie’s part-time involvement in the business was a red flag. He didn’t make an offer.
Daymond John: After initially declining, Daymond offered $50,000 for 30% equity, provided Bombas agreed to the deal. Glen and Tracie accepted his offer.
Product Availability
From our SockTABS update research, SockTABS are available for purchase on the company’s website. They were also sold on HSN and placed in Bed Bath and Beyond stores in Chicago. The product is priced affordably, making it an attractive option for people tired of losing socks.
SockTABS are small, lightweight, and easy to use. Their unique design ensures socks stay together during washing, drying, and storing. The tabs are durable and reusable, adding to their value.
Conclusion
SockTABS is a simple yet effective solution to a common problem. While not every shark saw the potential in the product, Glen and Tracie’s determination paid off when Daymond John offered them a deal.
After Shark Tank, the product gained more exposure and found its way into retail stores and online platforms. SockTABS may not be a multi-million-dollar company, but it continues to serve its customers by solving an everyday problem.
As of today, SockTABS is still in business and remains a reliable solution for anyone tired of losing socks. It will be interesting to see how the company grows and what new opportunities arise in the future. Stay tuned for more updates on SockTABS and its journey.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
